Marketing Sciences Director
Leading the analytics team managing the website of one of the largest automotive manufacturers in the world.
Key Activities: Build relationships within the client organization and become a trusted advisor in the area of Marketing Science / Web Analytics, organic account growth, strategy development, technology evaluation and implementation, education and building a culture of measurement for client and internal teams, budgets and estimating, team growth and retention.
- Engaged new QA processes which resulted in 100% tagging verification, leading to shortened deployment cycles.
- Successfully re-engaged the agency analytics team with their largest client and deployed new global strategic measurement methods.
- Developed all new measurement strategy for the launch of an industry-changing electric vehicle.