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Summary

Passionate, qualified and dedicated Product Marketer with over 5 years of professional experience in entrepreneurship and over 3 years of specific experience in Marketing. With a background in Computer Science and Business Management, I continue to seek new learning opportunities in a team environment.

Track Record

May 2017Present

Product Marketer

In Loco Media

In Loco Media is the Latin America leading indoor location-based mobile advertising network. As a Product Marketer I'm responsible for product launching, positioning, messaging, competitive differentiation, enabling the Sales, and customer relationship.

  • In Loco Engage launching,  positioning and competitive differentiation
  • More than 600k monthly active users in 3 months
  • Relationship with big publishers.
Apr 2015Apr 2017

Acceleration Analyst

Porto Digital

Porto Digital Technology Park is one of the main technology parks in Brazil. As Accelerator Analyst I was responsible for startups weekly follow-up, relationship with investors and mentors, partnership management, workshop organization, program methodology, and startups selection.

  • Over 100 entrepreneurs supported with mentorship, network and knowledge 
Feb 2011Apr 2015

Co-Founder and Marketing Director

MobiClub

One of the first mobile loyalty program in Brazil. As a Co-founder and Marketing Director I was responsible for build partnerships, create marketing campaigns, positioning, product launch, competitors benchmarking, messaging, and go to market strategy.

  • More than 50 partner stores
  • Telefónica group seed investment
  • Campus party innovation challenge winner
Jan 2013Jun 2013

Co-Founder and Marketing Director

Snapcherry

Snapcherry was a mobile app that aimed to facilitate the reading of fashion blogs through the smartphone. As Co-founder and Marketing Director I was responsible for the relationship with bloggers, business model, product growth and positioning.

  • Over 5 million in-app readings
  • Reached 70k users in 5 months
  • More than 100 registered blogs
Mar 2009Jan 2010

Business Developer

E.Life

E.life is a Brazilian consulting firm with a global vision, founded in 2004, and specialized in consumer market insights and consumer care. As Business Developer I was responsible for prospecting new accounts, formatting commercial proposals, and customer relationship.

Education

Skills

Startups, Entrepreneurship, Marketing Management, Digital Marketing, Product Marketing, Mobile Marketing, Product Design, Positioning, Messaging, Business Development, Innovation.

Languages

Portuguese - Native

English - Professional working proficiency

Spanish - Elementary proficiency