Download PDF

Summary

Senior corporate communicator who creates positive change.

Pioneering advocate for the evolution of Information & Communications Technology (ICT), supporting the commercialization of broadband networking, high-speed wireless, telco video services, managed services, cloud computing, Software as a Service, cybersecurity, social media, Bring Your Own Device (BYOD) and other dynamic developments. 

Also skilled in other topics including sustainabilityExperience in B2B and consumer at Fortune 500 multinationals, entrepreneurial firms and private-equity buyouts.  In-house and agency experience.  Hands-on development and management of integrated communications functions. Approach to challenges generated double-digit percentage gains in internal and external survey results.

Functional Expertise

Executive Communications: Design thought leadership campaigns for Fortune 500s to startups. Works include producing and writing two Consumer Electronics Show keynotes, a Nobel Prize in Physics lecture, and two speeches in 80 Best CEO Speeches, multiple works reprinted in Vital Speeches of the Day.

External Communications / Investor Relations: Media, community, analyst and investor relations.  Secured PAETEC’s first national broadcast coverage. Managed high-profile crises involving Wall Street Journal, New York Times and other prominent US media. Wrote and edited quarterly earnings releases, investor presentations and annual reports.

Branding / Marketing Communications: Create brand positions and unified messaging to link diverse business operations. Design and production experience in digital and print channels.

Public Affairs, Crisis and Issues Management: Crisis strategy helped cut regulatory fine to fraction of peer’s experience in similar situation. Appointed to TI Corporate Social Responsibility Team. Diversity champion.

Internal Communications: Crafted M&A communications that generated over 95% employee support for a takeover.

Honors / Recognition

  • 2000 Outstanding Intellectuals of the 21st Century, International Biographical Center.
  • America’s Registry of Outstanding Professionals, America’s Registry.
  • Award for Outstanding Support to Women/Minority Business Enterprises, GTE.
  • 11 Individual Excellence Awards, GTE.
  • Multiple awards from professional industry associations.
  • Multiple speeches reprinted in Vital Speeches of the Day.
  • 2 speeches reprinted in 80 Best CEO Speeches, Public Affairs Group.
  • Bronze Telly Award for non-broadcast video production (GTE Business Directionvideo).
  • Kilohana Award for Outstanding Volunteerism, Governor of Hawaii.
  • Gold Award from National Council for Urban Economic Development for production of economic development video covering all Hawaiian Islands.

Work History

Jun 2015Present

Vice President of PR & Communications

Academic Partnerships

Differentiate and defend the leading online service provider to non-profit universities. Helping extend higher education to individuals worldwide through distance-learning technologies. Broad activities include media relations, internal communications, B2B marketing and community affairs. Extensive work with universities to advance access to higher education by leveraging online capabilities.

Feb 2009Jun 2015

Vice President

Hill+Knowlton Strategies / Public Strategies, Inc.

Designed and implemented strategic and crisis communications, and thought leadership campaigns. Client portfolio includes LinkedIn, Deloitte, TXU Energy, Sabre, Perot Systems and Dell Services. Account team leader, mentor and key strategist.

  • Led crisis communications and mitigation program on national issue receiving federal legislative and regulatory scrutiny. Conducted interactions with the Wall Street Journal, New York Times, USA Today and other media outlets. Efforts reduced media errors, led to balanced stories and pre-empted legislative intervention.
  • For Perot Systems and Dell Services, developed thought leadership programs for cybersecurity (including keynote address to East West Institute’s Worldwide Security Conference), healthcare IT, cloud and managed services.Managed strategy, design and development of new website for Ross Perot Jr.’s Hillwood business. Wrote content.
  • For Deloitte Technology, Media and Telecommunications sector, recommended and implemented social-media video strategy for Deloitte University conferences.
  • Created thought leadership strategy for LinkedIn for skills gap and other issues. Results included CEO interviews with CNBC, New York Times and top economics blogger. Also crafted messaging maps and launch strategies.
  • For TXU Energy, advocated for Smart Grid and technology’s role in energy conservation and customer service, and led development of company’s online newsroom. Expanded media relations outreach to previously underserved Tier Two media markets.
  • Represented Dell Services in development of Dell’s new corporate branding.
Apr 2007Dec 2008

Director - Corporate Communications

First dedicated communications executive for largest US competitive local exchange carrier ($1.6 billion, 3.9K employees, 41 states).Developed first unified messaging platform, hands-on supervision of integrated communications, mentored staff and managed PR agency.

  • Secured PAETEC’s first national broadcast coverage with segments on Bloomberg TV and Fox Business News.Established interest in company at CNBC and print media outlets.
  • Enhanced and built new relationships with industry analysts including Gartner, IDC, Forrester, Current Analysis and others.Improved analyst’s willingness to recommend PAETEC.
  • Elevated and integrated internal communications to support PAETEC’s transition to national status.
  • Focused PR agency activities on most critical business priorities.

Previously, served as Sr. Director-PR for McLeodUSA (acquired by PAETEC in 2008).Led IPO and M&A communications, and re-launched internal communications.

  • Generated 95% employee support for a takeover, and wrote merger manual that explained business strategy and environment to employees of both companies.
  • Developed SOX-compliant pre-IPO Web site.
  • Helped win critical policy issue at FCC via collaboration with legal staff and industry trade group.
Aug 2005Apr 2007

Vice President-Corporate Communications

Hawaiian Telcom

Established corporate communications department for state’s incumbent local phone company ($550 million, 1.9K employees), taken private from Verizon in 2005.Defined communications policies and procedures.Chief spokesperson and communications strategist.  Member of Senior Team. Supervised PR agency and hired in-house team. Supported investor relations, regulatory relations and marketing communications.

  • Externally, aggressively promoted company's deployments of advanced technology in media and retiree road shows, CEO keynotes, news releases and community presentations.  Efforts replaced public skepticism of buyout with enthusiasm and built significant goodwill in advance of company’s $100 million IT transformation project.  
  • Internally, filled an information vacuum by deploying weekly newsletter, executive roundtables, employee road shows and periodic bulletins for key managers.Also hosted monthly meetings for directors and above, and created tiered e-mail lists to establish vital channels of communication ahead of comprehensive IT transition.
  • Championed employee focus groups to identify and address obstacles to success.Used results to alert senior team to challenges, develop new communications channels, and deploy strategy to enhance ties between rank-and-file managers and IT vendor.
  • Local technology blogger said media treated company with “kid gloves” in advance of IT project’s launch.For example of coverage, see http://starbulletin.com/2005/09/25/business/story1.html.
  • A Pacific Business Newsarticle described me as “the affable spokesman who kept his cool even when the company's transition troubles put him in the hot seat.”
Jan 2000Aug 2005

Director-Executive Communications

Texas Instruments

Developed C-level speeches and investor presentations for America’s Most Admired Semiconductor Company, (third-largest in world and largest in wireless communications; $11 billion, 35K employees, multinational).  Wrote quarterly earnings and annual reports.  Extensive communications support for executives and colleagues in India, Mexico, China, Japan and other locations.

  • Worked across diverse business units to structure unified corporate messaging.  Counseled colleagues on positioning company as world leader in signal processing.  Efforts helped colleagues secure significant press coverage with US and international media.
  • Assisted executives with sensitive employee communications issues and merger activity.
  • Helped company fend off Intel’s assault into cellular with strategic messaging and executive presentations at key industry shows including 3GSM World Congress and CDMA Americas. 
  • Placed Chairman/CEO on global stage by securing and producing company’s first International Consumer Electronics Show keynote.  Two years later, secured a second keynote, making TI only the third company ever invited back.  The presentations enhanced company’s global reputation and delivered material boost for core lines of business.
  • Partnered with SVP-Public Affairs on diversity communications and community-relations activities.  Appointed by SVP to serve on Corporate Social Responsibility Team.
  • Wrote Jack Kilby’s Nobel Prize in Physics lecture, prompting one Nobel Academy member to comment, “This was one of the few (Nobel science) lectures I could understand.”
  • In August 2005, VP-Investor Relations said, “Dan has made a material difference for TI.”
Sep 1990Dec 1999

Director-Executive Communications

GTE Corp.

Received five promotions in nine years with GTE.  

Served in corporate headquarters from April 1998 to December 1999.  Wrote speeches for chairman/CEO and his direct reports at largest independent US local phone company ($20 billion, over 100K employees, multinational).Supervised three-person team that supported unit presidents and managed events.

  • Collaborated with AVP-Internal Communications to reorient culture across diverse business units to reflect newly competitive industry, ensuring employee understanding of new environment and support for business decisions.  Produced “GTE Business Direction” video that won Bronze Telly Award.
  • Increased effectiveness while reducing expenses by re-establishing the executive communications function and team, a politically delicate maneuver to bring CEO support back in-house.
  • Multiple speeches reprinted in “Vital Speeches of the Day.”
  • Developed strategic communications to help secure approval of merger with Bell Atlantic, whichcreated Verizon.Built support for merger among employees, regulators, investors and customers.

GTE Hawaiian Tel, Honolulu

Director-Public Affairs & Communications

Top communications executive and spokesperson for major corporate region.Supervised managers of external and internal communications, and community relations.Managed ad agency, philanthropic program and executive communications.

  • Combined raw research and survey results to devise aggressive external and internal communications that reshaped perceptions of company.Efforts generated double-digit improvements in company ratings among employees and community leaders.
  • Championed and supervised production of “Hawaii: Your High-Tech Paradise” video that received widespread publicity on all islands and won the National Gold Award from the Council for Urban Economic Development.
  • Championed and secured corporate funding to establish the Hispanic Center of Hawaii, creating first organized non-profit supporting significant-yet-underserved segment of the population.
  • Efforts enhanced company’s public profile and led to receipt of Governor's Kilohana Award for Outstanding Volunteerism.
  • Selected for special corporate funding of pilot project to improve corporation’s reputation in rural service areas.Deployed diverse media and community efforts to boost perceptions in rural regions on Island of Hawaii.

Previous positions at GTE

  • Mgr.-Executive Communications, GTE Telephone Operations – Crafted change initiatives.
  • Mgr.-Media Relations, GTE Telephone Operations – First media tie-ins to trade shows.
  • Sr. Administrator-Communications, GTE California –Handling of customer-service issue cut PUC fine to $3 million vs. approximately $90 million for a peer.  
  • Administrator-Communications, GTE California – Self-taught in data communications.  Testified at California PUC hearings on controversial services, which were approved.

Education

Recommendations

“Dan is the finest PR professional I have worked with in my career. He has done a fabulous job promoting PAETEC in a very cost-effective manner.” December 2008

Jeff Burke, Executive Vice President and Chief Marketing Officer, PAETEC.

“I am so very pleased to give Dan Smith my highest recommendation as a PR professional. Dan has an outstanding ability to work with senior team members, understand overall goals and objectives, and quickly discern what's critical and what's not and earn the respect and trust of execs.That overall insight also helps him write a range of materials needed to move the business forward. He is able to do so with whatever resources are available, be they great or small, and to provide advice on doing what needs to be done short term without being distracted from the long-term agenda.” January 2009

Catherine Weekley, VP & Chief of Staff, McLeodUSA

“Dan Smith is a consummate professional: exceptionally talented, totally dependable, and a trusted colleague and adviser on matters great and small. He works well with all levels of the organization and daily demonstrates the values I associate with the highest levels of leadership: integrity, honesty, and a deep caring for employees and the community.” September 2008

Tom Pipal, Training & Organizational Development, Hawaiian Telcom

Select Activities

  • Metroplex Technology Business Council.
  • PLAN Fund (micro-lender in Dallas), volunteer communications support.
  • Better Business Bureau of Hawaii, Board of Directors and Executive Council.
  • Participant in Hawaii State Department of Health Pandemic Flu Planning.
  • International Association of Business Communicators.
  • Public Relations Society of America.
  • South Coast Metro (Calif.) Executive Task Force.
  • Child Development Resources (Ventura County, Calif.), volunteer communications support.
  • Orange County (Calif.) Press Club, Board of Directors
  • Leadership San Marcos Program, San Marcos (Texas) Chamber of Commerce.