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I am an experienced professional within advertising, communications, branding and employer branding. During my last years I've specialised within employer branding, working extensively with both strategy, management and operations. Also, I have indepth experience from portfolio management, product management, business development & performance measurements. I've acted as tactical and strategic advisor to some of the largest companies in Sweden in their brand performance, evaluation and management, regarding talent performance, communication and employer branding.

Work experience

Jul 2005Present

Employer Branding Consultant

  • Project Manager for Företagsbarometern since 2005 – Analysis, distribution & marketin

  • Product Manager for Karriärbarometern since 2006 – Analysis, distribution & marketing.

  • Actively involved in product launches, product development, marketing, sales, forecasting,

    pricing strategies and analysis of Universum’s complete Swedish brand portfolio which consist of 150 products.

  • Planning and implementation of media strategies, marketing campaigns and events.

  • Strategic brand consultant and Client Advisor for 40 major clients, Swedish market.

  • I have reached and beaten my annual targets by 120% three years in a row.

  • Being named the “monthly best performer” at Universum on several occasions.

  • Actively involved in planning, analysing and optimising new channels of income for Universum regarding our IT- and Media portfolio – Involving project management, forecasting, research and sales implementation.

  • Member of Innovation & Product Development creative team in the Swedish market

  • Lecturer – hosted several inspirational sessions for companies, organisations and universities.

  • Responsible for the IT-portfolio development, Swedish market.


Aug 2004Jun 2005

Master Degree

Gothenburg, School of Economics