Work experience

Work experience
2006 - Present

Project Manager

IBM Australia

Project: Optim Archiving (Telstra)• Manage a multi-million dollar budget with a strategic focus to reduce Telstra’s infrastructure expenditure through systematically archiving data from an array of different architectures• Co-manage a project team of over 20 resources encompassing the full software development lifecycle

Project: Integrated Services Layer Environment Management (Telstra)

• Managed a multi-million dollar budget with a strategic focus of leveraging a hybrid onshore/offshore resource model to drive down costs and provide Telstra with round-the-clock delivery capability• Managed 3 teams consisting of over 40 infrastructure management, middleware and software configuration management specialists

2005 - Present

Founder, Web Producer

Guava Art

• Manage a broad footprint of web projects varying in size, skill requirements, technologies and business goals• Lead the creative direction for graphic designers, web designers and web developers• Conceptualise designs focused on creating unique customer experiences that connect brands to consumers• Craft insightful user personas to drive designs focused on engaging specific target audiences• Drive rapid prototyping to catalyse client engagement and supercharge time to market• Translate online web strategies to offline print strategies that expand the clients’ ability to achieve objectives

Nov 2004 - Dec 2008

Brand Evangelist


• Championed Gogofrog’s unique 3D social networking capabilities by designing Gogofrog-powered websites and generating buzz through social media channels


2002 - 2004


• Researched the application of IT models, methods and systems to fulfil business objectives

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