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Work History


Copy, Social & UX Specialist

  • Clients include(d): Yellowberry Company, Vizeum, Sourcing Journal, Itemize, iCrossing,, LimeWire, Samsung,, Motionbox, Meetup, ShopWiki,,,, Waterfront Media and more
Feb 2015March 2016

VP of Product

Maia Place & JoynIn

• Created and manage product development initiatives and roadmap
• Translated stakeholder needs, pilot program findings and user feedback into optimized, iterative releases
• Lea pivot process by managing development agency and collaborating on array of deliverables

May 2013Apr 2014

Social Media Manager/Community Editor

Entrepreneur Media
  • Created strategy, schedule and content for social media based on trends, analytics and performance
  • Moderated and measured activity and engagement using various social media management tools
  • Managed “Ask Entrepreneur” expert column from question selection to article publication and social promotion
  • Collaborated with editorial team to create socially-driven features and foster audience interaction
May 2012May 2013

Community Manager (a Pearson property)
  • Ran growing blogger program and user-generated content promotion strategy
  • Engaged current and prospective members via conversation and content sharing in social media channels
  • Created and optimized user on-boarding to facilitate engagement, site use, content creation and interaction
Jun 2010Nov 2011

Head of Product and User Experience
  • Led multi-disciplinary teams through ideation sessions for new product launches and complete site overhauls
  • Crafted product specs, including business rules, functional and creative requirements, user flows and more
  • Developed content strategy and creative for member acquisition and engagement
Oct 2007Dec 2009

Digital Senior Copywriter, Promotions

Reader’s Digest
  • Created copy and user experiences for e-commerce, mini-sites, ads, email marketing and sweepstakes
  • Led workshops and cross-trained promotions team to strengthen online copy and understanding of UX
Dec 2002Jun 2006

Senior Copywriter
  • Wrote and directed creation of copy for e-cards, site re-launches, promotions, paid memberships, partner programs, blogs, entire spectrum of site and email experiences, print and more
  • Managed and mentored junior and freelance copywriters
Sep 2000Aug 2001

Product Manager

Comet Systems
  • Managed content for weekly deployment of new creative themes to consumer and webmaster products
  • Worked with cross-functional teams to develop new web products and update existing functionality
Oct 1997Aug 2000

Community & Product Manager, Senior Editor
  • Managed multi-disciplinary teams in design, development, launch, and optimization of site-wide functionality, including proprietary bulletin board and website and movie recommendation products
  • Developed channel leader program, hired leaders and managed content creation and channel activation

Animated E-Cards & Videos

Landing Pages

Email Marketing & Newsletters

Web Content & Ads

Online Sweeps

Print Pieces