Danielle Gordon

Danielle Gordon

Summary

qualified for position as

MARKETING EXECUTIVE

Expert creating innovative and unique event marketing and sales promotion programs

  leveraging technology to maximize brand offerings, growth and profitability 

Outgoing, company-centric professional with 10+ years experience defining, developing, and deploying strategies that build brands and drive revenue in online, music, live entertainment, sports, promotion, and sponsorship sales.

Expertise & Strengths

Sales Focused: Drive adoption for products and marketing initiatives associated with local and national sales, and revenue goals. Recognized for migrating LA Times Festival of Books free ticket distribution to Ticketmaster channels resulting in over 25,000 tickets sold online generating approximately $20,000 in revenue for Ticketmaster.

Leadership: Managed a team of seven located in Los Angeles and in NYC markets including creative, marketing, and technical professionals that directed all sponsorship development including creative, pricing, sell-in, production, technical integration, contract negotiation, and account stewardship. 

Creative: Warner Bros. Pictures - Must Love Dogs Mutt Mingles - Directed all elements of grassroots 10 city movie promotion via a partnership with Loews Hotels, PerfectMatch.com, and Eukanuba  including the conception, sell through, and execution of the program.

Integration:  Developed media programs, website promotions, viral marketing strategies, and artist supported strategies for acquisition and retention of members, and publicity efforts for national tours including Madonna, U2, Sade, Tina Turner, Aerosmith, Ozzfest, *Nsync and Destiny's Child.

Communication: Compile, analyze and deliver client sales presentations; identify opportunities for business growth, and recommend targeted best practices to maximize client revenues and profitability.

Career Highlights

Ticketmaster

  • Created innovative programs to efficiently utilize Ticketmaster marketing assets and address clients' promotional needs to maximize ROI, i.e., "TicketFeast" Black Friday promotion generated over 1100 incremental tickets sold across 20 clients in a one-day online sale. Program was rolled out across other holiday themed offerings throughout the year and became a national promotion for Ticketmaster. Received multiple "Promotion of the Month" awards.

Blue Claw Marketing

  • Launched "Club Pink Ribbon", a charity event to benefit the Anastasia Fund at The Breast Cancer Research Foundation. Created and led the execution for celebrity outreach, securing sponsorship, and press coverage.
  • Managed Antelope Entertainment - Paramount Pictures, supporting film releases by developing promotions for acquiring and retaining fans, as well as word-of-mouth promotional screenings and press junkets in addition to world premiere red carpet events for films by press wrangling and escorting celebrities on the red carpet. Developed a Street Team Program for grassroots promotion and lead the hiring and managing process of the volunteers for various film projects

Clear Channel Entertainment

  • Directed all sponsorship development in the live entertainment peak season that generated incremental 5% revenue not budgeted via integrated online sponsorships.

Sony OnLine Entertainment

  • Developed strategies for user acquisition and retention by identifying and implementing cross-promotional opportunities with Sony "sister" companies, and other third party relationships.
  • Built and managed a campus representative network that increased the number of registrants by 100% in one semester.

Work History

Work History
2002 - Present

Principal

Blue Claw Marketing

Consulting company committed to identifying and developing new revenue streams for companies through sponsorship and promotions.

Notable projects:

  • Monkeys In Pants - Emmy-Time Award Suites & Oscar-Time Award Suites - Managed all "front of house" activities at the 3 and 5 day events including event coordination, staff management, vendor relations, escorting celebrities through the suites, securing client participation in the events and selling sponsorships of the events.
  • USA Network - Nashville Star -  Season 2 - Scouted new talent in 5 markets in addition to coordinating all aspects of the contestant search events with local radio stations and venues and the TV program producers.
2006 - 2010

Sales and Marketing Manager

Ticketmaster

Manage all Ticketmaster sales and marketing initiatives in the greater Los Angeles area as they pertain to clients in sport, music, arts & theater, and family genres.

  • Maximize partnerships between Ticketmaster and other IAC properties. Notably, a cross-promotion with Reserve America and Stagecoach Music Festival in 2006, 2007 & 2008 resulting in new subscribers for Reserve America and incremental VIP Ticket Package sales for Stagecoach.
  • Identify key media partners to establish barter relationships to promote client and company marketing initiatives.  Notably, established an on-going relationship with KTLA-TV on the WB Network where clients receive on-air exposure for their events while driving ticket sales through Ticketmaster channels
2000 - 2002

Vice President, Live Entertainment Marketing

Clear Channel Entertainment

CLEAR CHANNEL ENTERTAINMENT - Los Angeles, CA                                                            2000– 2002

Led the development and marketing of CC.com (now LiveNation.com), one of the Internet’s most popular live entertainment destinations with nearly 2.8 million registered members and more than 4 million monthly unique users at the time.

·Selected and managed advertising, media buying and promotion agency partners as well as other providers of specialized Internet marketing tools and services.

·Developed online Customer Relationship (eCRM) programs and targets, Established cross-promotional opportunities with third parties including Ticketmaster, Yahoo!, MSN.com, and Sony.

·Directed all sponsorship development in the live entertainment peak season that generated incremental 5% revenue not budgeted via integrated online sponsorships.

·Managed a team of seven located in Los Angeles and in NYC markets including creative, marketing, and technical professionals that directed all sponsorship development including creative, pricing, sell-in, production, technical integration, contract negotiation, and account stewardship.

Director, Live Entertainment Marketing

(July 2000 – Feb 2001)

·Developed media programs, website promotions, viral marketing strategies, and artist supported strategies for SFX Entertainment, the live entertainment division of Clear Channel Worldwide for customer acquisitions and retention.Averaged 30k entrants’ per promotion, resulting in rapid database growth. Eforts for national tours included Madonna, U2, Sade, Tina Turner, Aerosmith, Ozzfest, *Nsync and Destiny’s Child.

·Engaged in developing and operating affinity club, web casting and e-commerce businesses.

Supported Tour sponsorship packages by creating the online components to be included in multi-million dollar contracts.

1999 - 2000

Marketing Manager

Sony Online Entertainment

Created online promotions for JEOPARDY!, Wheel of Fortune, The Dating Game and Trivial Pursuit Online by interfacing with the shows producers and marketing team.

  • Coordinated advertising sales activities and collaborated with the game production team and technical staffs to manage the launch and fulfillment of promotions.
  • Reduced budget allocations for prizing by securing nearly $50,000 in prizing from third parties for a 12 week College JEOPARDY! promotion.
  • Managed a national marketing team of three located in Los Angeles and in NYC.

Early Career History: Ticketmaster, Online Advertising / Marketing Manager, 1997-1999, Music Showcase Marketing Manager, 1995-1996; Productivity, Account Coordinator, 1994-1995; Fase Productions, Sales and Marketing Representative, 1993-1994.

My Passions