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Work experience

Aug 2013Present

Sales Manager

Gordon Food Service- Market Day Division

Responsible for overseeing and directing the growth and management of a $3 million dollar territory and 11 Direct Reports through a company integration/acquisition.Core initiatives include developing action plans to stabilize territory, facilitate rep and account growth and lead new account acquisitions.Additional responsibilities include analyzing and forecasting sales to SVP, conducting rep audits, leading key account presentations and managing budgets/ expense accounts.

Key Highlights: 

  • Grew sales to 104% YOY for 2013. 
  • Grew sales to 111% for Q4 2013. 
  • #1 Territory in Core Channel at 113% YOY for Q4 2013. 
  • Appointed as lead through company wide Google Integration. 
  • Facilitated 2 reps in achieving company wide President's Award
  • Influential in CRM Integration Initiatives
Mar 2013Jul 2013

Account Manager

Tribune Media Group

Account Manager, Tribune Media Group January 2012- Present Digital and Print Account Manager across Tribune Media Group’s Portfolio. Responsible for growing an account base, driving integration and ad insertions across digital and traditional media platforms to increase audience engagement and customer loyalty. Cultivating relationships with media buyers, agency contacts and delivering measurable and integrated campaign proposals. Additional responsibilities include responding to RFP’s, campaign management, forecasting, educating clients on emerging technology, analyzing reporting and managing expense accounts. Key Highlights:

  • Lead procurement of national brand advertiser.

  • Achieved and exceeded sales quota each month since hire date.

  • Pioneered collection of competitive data sheet and compiled sales sheet and marketing collateral for sales calls.

  • Influential in hiring of new team members. 

Jan 2012Mar 2013

Director of Sales


Director of Sales to an Internet Start-up and Mobile Application Company. Responsible for growing and cultivating a national and local account base, new talent acquisition, as well as working with SVP to research, analyze and implement sales & marketing strategies. My expertise includes researching market and industry data and trends, developing accurate forecasting measures, as well as contributing practical sales & marketing strategies to increase revenue, market share and brand awareness.

  • Instrumental in growing sales revenue from the ground-up.

  • Identified and secured national and local partnerships for revenue growth and brand awareness.

  • Managed and trained new hires on sales processes, action plans and account management.

  • Managed a team of 10-15 direct reports and reported sales & key performance indicators to CEO.

  • Revamped sales process and strategies to simplify calls and value presentation. 

Feb 2006Jan 2012

Key Account Executive

Dex Media

Successfully launched and managed hundreds of print and digital advertising campaigns, while serving as a Key Account Executive. Identified, managed and nurtured each client relationship in order to provide expert consultation from brand conception or rejuvenation to design and implementation. Educated clients on emerging trends with print, digital, mobile and social media strategies. Crafted custom integrated marketing solutions for each advertiser; in order to increase brand awareness, revenue growth and meet client’s needs. Collaborated with C-level decision makers in every step of the process including negotiating ad budgets, analyzing reporting including sales growth, roi, cpc, cpm, as well as providing cutting-edge account assistance and development of cross-sell opportunities.

Key Highlights:

  • Earned company-wide prestigious “President’s Award” for 2007, 2008 & 2010

  • Awarded “Rookie of the Year” for 2006

  • Promoted to Account Representative (2007) Account Executive (2008) Key Account Executive (2010).

  • Consistently recognized for outstanding sales, account, and time management performance.

  • Sales Achievements:

    o Finished FiscalYear2011130%toNewBusinessTargetso FinishedFiscalYear2011108%toRevenueObjectiveso FinishedFiscalYear2010#17intheregion(170SalesReps) 

    o FinishedFiscalYear2010#2onmyteam(12SalesReps)o FinishedFiscalYear2010#4inmyoffice(56SalesReps)o FinishedFiscalYear2009#11intheregion(155SalesReps) 

    o FinishedFiscalYear2009#3onmyteam(11SalesReps)o FinishedFiscalYear2009#6inmyoffice(52SalesReps)o FinishedFiscalYear2008#9intheregion(145SalesReps) 

    o FinishedFiscalYear2008#1onmyteam(12SalesReps)o FinishedFiscalYear2008#4inmyoffice(55SalesReps)o FinishedFiscalYear2007#1intheregion(128SalesReps) 

    o FinishedFiscalYear2007#1onmyteam(13SalesReps)o FinishedFiscalYear2007#1inmyoffice(56SalesReps)o Rookie of theYear 2006 


Independent Coursework

  • Internet Marketing
  • Writing for Magazines
  • Jumpstart Your Business
May 2003May 2004

Masters of Science

Roosevelt University
  • Masters of Science – Integrated Marketing Communications

  • National Honors Society

  • 2004 College Graduate

  • Graduated with a 3.8 GPA

  • Worked full-time while earning degree.

    Courses Completed 

    • IMC Campaign Planning
    • Multicultural Marketing & Communications
    • Brand Planning and Message Strategy
    • Marketing Communications Research
    • Methods of Integrated Marketing Communications
    • Brand Marketing and Communications
    • IMC Ethics and Society
    • Principles of Customer Relationship Marketing
    • Principles of IMC Media Planning
    • Principles of Account Planning
Aug 1998May 2002

Bachelors of Science

Saint Mary's University

·      Bachelors of Science – Psychology

·National Honors Society

·2002 College Graduate

·Graduated with a 3.4 GPA

·Participated in Study Abroad Program in Mexico City, Mexico in 2000.

·Extensive community service hours with local charities and mentoring programs.

·Member of the Student Senate – Class Representative, New Student Orientation Leader. 


Professional Development

  • Google Ad Words Certified


  • Reputation Management

  • Social Media Integration

  • Mobile, Digital & Print Search Platforms

  • Display Ads, Video Ads, Mobile Ads

  • QR Codes

  • Brand Building and Content
  • Team Building and Management
  • Consultative Sales Training and Coaching
  • Customer Relationship Management
  • Customer Retention Strategies
  • Strategic Sales Planning
  • Channel Management 


  • Key Account Management 
  • Sales Team Management 
  • Product Integration 
  • Campaign Management 
  • Brand Management Consulting to Agency and C-Level Clients 
  •  Business Analytics 
  • Crafting Client Specific Solutions & Programs
  • Quality Assurance 
  • Revenue Growth 
  • Issue Resolution 
  • Emerging Product Education
  • Account Retention 
  • Needs Analysis 
  • Data Analysis 
  • Competitive Research