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Summary

Marketing and social media strategist.  Digital storyteller for lifestyle & fashion brands.

Experience

Feb 2015Present

Global Digital Marketing Manager

  • Develop, nurture and grow EMU Australia’s strategy and execution of digital consumer engagement via owned and earned communication platforms to help drive overall global business plan
  • Oversee marketing communications via EMU Australia’s owned digital platforms and work in conjunction with external PR and digital agencies to help drive, create and fuel brand visibility and content 
  • Coordinate marketing budget and consumer activations in conjunction with retail, wholesale and charity partners 
  • Manage all global marketing strategies for the EMU Australia brand, as they relate to digital, social and e-commerce platforms
  • Accountable for executing and measuring ROI against designated marketing budget and providing comprehensive recaps on campaign successes 
  • Develop strategy for social content creation and posting cadence, including asset development for social shopping platforms and wholesale/distributor accounts 
  • Lead a team of regional community managers to provide a 24-hour direct to consumer communication cycle
Apr 2014Jan 2015

Global Digital Strategist

  • Developed global digital strategy, including tactics for social, mobile marketing, search engine optimization and e-commerce 
  • Led creative development and strategy for interactive digital/e-comm experiences for key product categories, including swim, fitness, wetsuits and designer capsule collaborations 
  • Managed all global social media communities and strategies for Instagram, Pinterest, Twitter, Facebook, YouTube, etc. 
  • Led ROXY's branded content strategy through native blog posts and partnerships with online influencers  
  • Ensured consistency and brand compliance for all digital/social assets used by ROXY distributors across the globe
Oct 2013Apr 2014

Global Integrated Marketing Manager

  • Led planning meetings with global marketing, sales and design heads to develop cohesive strategies and go-to-market plans
  • Oversaw development and execution for all Quiksilver, DC Shoes and ROXY marketing strategies on a global level 
  • Conducted consumer research and testing to inform go-to-market plans and launch strategies for new product offerings 
  • Strategized partnerships and fully integrated campaigns for our brands' athletes and ambassadors to execute on their own social and digital platforms 
Jul 2012Oct 2013

Global Digital Brand Manager

  • Led strategy, development and execution for all online and e-commerce marketing initiatives for Roxy.com 
  • Managed editorial calendar and oversaw creative execution for all online content production, including display advertising, homepage updates and email marketing
  • Identified leading digital influencers, bloggers and social shopping platforms to expand ROXY's online brand presence through digital partnerships
  • Implemented SEO campaigns and keyword analysis for web, mobile and tablet sites to drive organic search traffic
Aug 2011Jul 2012

Founder

  • Developed comprehensive PR, social media and digital marketing plans for consulting clients, including: Quiksilver Women; Challenged Athletes Foundation; BBC America; Shaper Studios
Nov 2010Aug 2011

Account Supervisor

  • Led public relations and media outreach for leading consumer goods clients, including: Kashi; Pinkberry; Sun-Maid; Sambazon; Art.com
Jun 2009Nov 2010

Senior Digital Publicist

  • Managed digital PR and influencer seeding for Coca Cola; vitaminwater; Kraft Foods; NBC/TODAY Show
Jun 2006Jun 2009

Senior Account Executive

  • Led corporate communications and CSR programs for Absolut; PricewaterhouseCoopers; Interbrand

Education

2006

College of Communication

Bachelor of Science;  Communications and Public Relations 

Portfolio

Digital shopping experiences

Skills

Digital Marketing
Strategy Development
Public Relations
Copywriting