Summary

An accomplished inbound marketing & communications leader, speaker, and educator experienced in both B2C and B2B industries

Skill Summary

  • Inbound Content Development
  • Copywriting/editing
  • Community Management
  • Account Management
  • Event Management
  • Email Marketing
  • Public Relations
  • Website/Blog Management
  • Networking
  • Editorial Calendar Development
  • Project Management
  • People Management

Software

  • CRM: Sugar, Cosmos.NET/Silverlight,
    Salesforce, Bullhorn, Proprietary
  • CMS: Wordpress, Blogger, Proprietary
  • Email Marketing: Constant Contact, MailChimp, NetResults
  • Social Platforms: Facebook, Twitter,
    LinkedIn, Instagram, YouTube, Pinterest, Periscope, Tumblr, Foursquare/Swarm, G+
  • Analytics: Google Analytics, Twitter Analytics, Facebook Analytics, LinkedIn Analytics
  • Social Management: Sendible, Hootsuite, Buffer, Bullhorn Reach

Work History

Work History

Principal

awkwardllama: digital + content
2008 - Present

  • Develop annual & quarterly high-level inbound strategy for B2B and B2C clients 
  • Inbound avenues to include: Content strategy & development, social media strategy & deployment, community management, public relations, event management, email marketing, keyword research, content optimization, web copy, blogging, ad copy 
  • Create detailed editorial calendars for clients, including developing​ unique hashtags and CTA's
  • Manage social communities to include active consumer engagement, crisis management, and cross-promotions; create and run ads when necessary
  • Spearhead public relations efforts, to include securing presentation and sponsorship opportunities, as well as press mentions and event management
  • Press relations to include: Microsoft CityNext, Twitter, Business Marketing Association, Westword, 303 Magazine, The Denver Ear, Denver Egotist, Dear Denver, 1 Million Cups, Refresh Denver, AdTech Denver, Out Front, Denver Style Magazine
  • Industries to include: Agency/Creative, CPG, SaaS, Financial, Retail, Food & Beverage, Entertainment, Professional Services, Travel
  • Clients to include: Dfuzr Industries, First Data, Twitter, GrantVantage, Microsoft, Kapost, Akavit, Concept Restaurant Group, Tenzo Group, CPG Data, Spruce, Bard Creative, Career Girl Network, Silver Vines Winery, JCMCC, Rainbow Rewards, Rivet, BookIt Travel, Reliant Heating & Air, idesign.your.vision

Account Manager/Team Lead

Paladin Creative Recruiting and Staffing
Feb 2013 - Sep 2014
  • Hired as the founding employee for Denver branch to create brand awareness and lay the groundwork for the brand
  • Served as a one-person team for a large portion of current tenure
  • Responsible for a full desk: new business development, account management, and candidate recruiting
  • Source, interview, and hire for existing companies seeking out individuals in marketing, communications, creative, and digital professions
  • Maintain regular email and digital communications with 500+ client contacts and 500+ candidates to provide quality content and outreach 
  • Designated as a social media lead and trainer for new rollouts for four different brands 
  • Manage teams when available and necessary; monitor activity and goal achievement, as well as create performance or disciplinary plans where appropriate

Director

John Casablancas Modeling and Career Centers
Nov 2007 - Jun 2012
  • Promoted to regional director from part-time telemarketer within one year of employment
  • Increased revenue by $180k in first year as Director and continued to increase annual revenue year over year
  • Made Denver office one of the most profitable in a corporate network of 17 centers nationwide within first year
  • Consistently performed within top 10% of individual salespeople monthly nationwide
  • Hold #3 record sales month in history of the company
  • Interviewed, hired, trained, and managed a team of 15+

Education

Education

Bachelor of Arts - Theology

Colorado Christian University
Aug 2004 - May 2007