Danielle Alvarez

  • New York NY
Danielle Alvarez

Account Executive

Work experience

Work experience
Mar 2014 - Present

Account Executive, Beauty (Multicultural)

Alison Brod Public Relations
  • Currently work on both general market and multicultural business (Erno Laszlo, L'Oréal Paris, Ralph Lauren Fragrances, Urban Decay
  • Help develop strategies for seasonal product launches
  • Communicate on  a daily basis with clients and media
  • Execute long lead and short lead press events in key Hispanic markets outside of New York (i.e. Chicago, Houston & Miami)
Feb 2013 - Mar 2014

Junior Account Executive, Beauty 

Alison Brod Public Relations
  • Helped grow the multicultural team ABPR
  • Developed seasonal pitch angles for all clients
  • Drafted press releases and product fact sheets 
  • Communicated with print, online and broadcast media on a daily basis, while also seeked  coverage opportunities 
  • Developed strong media relationships within the beauty editorial and top tier Hispanic  
Oct 2011 - Mar 2013

Account Coordinator, Beauty

Alison Brod Public Relations
  • Executed seasonal product mailings to all media tiers (long lead, short lead, regional and online)
  • Sent clients press updates on a weekly basis
  • Managed monthly press status reports
  • Handled product inventory across multiple brands 
  • Tracked, processed and shipped sample requests for editorial use


Aug 2009 - Aug 2011

Bachelor of Science in Public Relations

University of Florida
Aug 2007 - Jun 2009

Associate Degree in Mass Communications

Miami Dade Community College



Proficient in Adobe PhotoShop

Fluent in Spanish