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Work experience

Mar 2014Present

Account Executive, Beauty (Multicultural)

Alison Brod Public Relations
  • Currently work on both general market and multicultural business (Erno Laszlo, L'Oréal Paris, Ralph Lauren Fragrances, Urban Decay
  • Help develop strategies for seasonal product launches
  • Communicate on  a daily basis with clients and media
  • Execute long lead and short lead press events in key Hispanic markets outside of New York (i.e. Chicago, Houston & Miami)
Feb 2013Mar 2014

Junior Account Executive, Beauty 

Alison Brod Public Relations
  • Helped grow the multicultural team ABPR
  • Developed seasonal pitch angles for all clients
  • Drafted press releases and product fact sheets 
  • Communicated with print, online and broadcast media on a daily basis, while also seeked  coverage opportunities 
  • Developed strong media relationships within the beauty editorial and top tier Hispanic  
Oct 2011Mar 2013

Account Coordinator, Beauty

Alison Brod Public Relations
  • Executed seasonal product mailings to all media tiers (long lead, short lead, regional and online)
  • Sent clients press updates on a weekly basis
  • Managed monthly press status reports
  • Handled product inventory across multiple brands 
  • Tracked, processed and shipped sample requests for editorial use

Education

Aug 2009Aug 2011

Bachelor of Science in Public Relations

University of Florida
Aug 2007Jun 2009

Associate Degree in Mass Communications

Miami Dade Community College

Skills

Proficient in Adobe PhotoShop
Fluent in Spanish