Awards and Honors

Summary

10+ years experience in the beauty/fashion industries via artistry, retial sales, marketing, consulting, PR, social networking, and publishing. I have a firm grasp of  Web 2.0 and all other aspects of relations/communications, both online and off. I regularly consult with various media outlets and have consulted on a variety of public relations and press events, including Mercedes-Benz Fashion Week.

Work History

Work History
Jun 2009 - Present

Founder/Editor-in-Chief

FerOHHHsh.com

FerOHHHsh is a daily style blog blending the latest industry news, product/brand reviews, event coverage, and personal opinion related to the Fashion/Beauty industries.

- Created a network of industry contacts, cultivated relationships with top public relations firms and media assets.

- Contributed and edit articles and content in the form of product reviews, fashion industry news, launches, and events. - Explored multiple blog promotion outlets across social media, networking with relevant blogs and media contacts - Succeeded in bringing readership of the blog to almost 10,000 views a month in less than 1 year. - Coverage of major fashion industry events, including Mercedes-Benz Fashion Week.

- Leveraged marketing opportunities with a range of social media initiatives such as Facebook, Twitter, LinkedIn, among others.

- Viewership from over 75 countries and territories, including special attention from celebrity’s favorite gossip blogger.

 - Featured on Racked and RackedLA.

Nov 2011 - Present

Director of Social Media

BMCA - BM Creative

Online marketing, branding, and consulting, beauty and style clients. Manage client social media efforts, blogger outreach, public relations, event coordination.

2008 - Present

Keyholder/MUA

Smashbox
Feb 2010 - Mar 2011

Beauty Editor - Online

Stylebakery.com

StyleBakery.com is the ultimate online resource for style and shopping information for real women. With fresh content published daily, we feature everything from trend information to celebrity dish.

Mar 2010 - Jun 2010

Fashion Editor

Skynet Media LLC

-Scheduling of interviews and on-site reviews -On going communication and coordination among editors, key writers, contributing writers, and interns -Collaborating with the team to develop overall strategy and creative approaches for the various blogs -Develop and maintan a weekly editorial schedule and calendar -Working with key people from their prospective fields to brainstorm new ideas and topics -Developing creative ideas and content for the website including articles, blogging and interactive tools -Helping to write press releases and promotional copy as needed -Assist in preparing pictorial for all content uploaded on the site

Jun 2003 - Jun 2006

Freelance Artist

MAC Cosmetics
2000 - 2002

Store Manager/MUA

Skinmarket

Education

Education
2004 - Present

Fashion Institute of Technology

Training in how to advise clients to enhance physical attributes, minimize physical weaknesses, and project in a more positive manner.  Included courses in Consulting for Celebrity, Corporate, and Personal Clients, Creative Business Plans, Fashion Publicity and Events Planning, Wardrobe Planning, and Fashion Show Production.

Jun 2009 - Aug 2009

Multimedia Makeup Artistry

Makeup Designory
2004 - 2008

Communications

Montclair State University

Included courses in Newswriting, Editing, Feature Writing, and Magazine Journalism.

References

References

Camoy Briscoe

Worked together on NYFW client event/mixer.

Victoria Oliveras

Ashley Anderson

Brittany Mendenhall