Awards and Honors


10+ years experience in the beauty/fashion industries via artistry, retial sales, marketing, consulting, PR, social networking, and publishing. I have a firm grasp of  Web 2.0 and all other aspects of relations/communications, both online and off. I regularly consult with various media outlets and have consulted on a variety of public relations and press events, including Mercedes-Benz Fashion Week.

Work History

Work History
Jun 2009 - Present


FerOHHHsh is a daily style blog blending the latest industry news, product/brand reviews, event coverage, and personal opinion related to the Fashion/Beauty industries.

- Created a network of industry contacts, cultivated relationships with top public relations firms and media assets.

- Contributed and edit articles and content in the form of product reviews, fashion industry news, launches, and events. - Explored multiple blog promotion outlets across social media, networking with relevant blogs and media contacts - Succeeded in bringing readership of the blog to almost 10,000 views a month in less than 1 year. - Coverage of major fashion industry events, including Mercedes-Benz Fashion Week.

- Leveraged marketing opportunities with a range of social media initiatives such as Facebook, Twitter, LinkedIn, among others.

- Viewership from over 75 countries and territories, including special attention from celebrity’s favorite gossip blogger.

 - Featured on Racked and RackedLA.

Nov 2011 - Present

Director of Social Media

BMCA - BM Creative

Online marketing, branding, and consulting, beauty and style clients. Manage client social media efforts, blogger outreach, public relations, event coordination.

2008 - Present


Feb 2010 - Mar 2011

Beauty Editor - Online is the ultimate online resource for style and shopping information for real women. With fresh content published daily, we feature everything from trend information to celebrity dish.

Mar 2010 - Jun 2010

Fashion Editor

Skynet Media LLC

-Scheduling of interviews and on-site reviews -On going communication and coordination among editors, key writers, contributing writers, and interns -Collaborating with the team to develop overall strategy and creative approaches for the various blogs -Develop and maintan a weekly editorial schedule and calendar -Working with key people from their prospective fields to brainstorm new ideas and topics -Developing creative ideas and content for the website including articles, blogging and interactive tools -Helping to write press releases and promotional copy as needed -Assist in preparing pictorial for all content uploaded on the site

Jun 2003 - Jun 2006

Freelance Artist

MAC Cosmetics
2000 - 2002

Store Manager/MUA



2004 - Present

Fashion Institute of Technology

Training in how to advise clients to enhance physical attributes, minimize physical weaknesses, and project in a more positive manner.  Included courses in Consulting for Celebrity, Corporate, and Personal Clients, Creative Business Plans, Fashion Publicity and Events Planning, Wardrobe Planning, and Fashion Show Production.

Jun 2009 - Aug 2009

Multimedia Makeup Artistry

Makeup Designory
2004 - 2008


Montclair State University

Included courses in Newswriting, Editing, Feature Writing, and Magazine Journalism.



Camoy Briscoe

Worked together on NYFW client event/mixer.

Victoria Oliveras

Ashley Anderson

Brittany Mendenhall