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Work experience

Apr 2015Present

Product Marketing Specialist

PRODUCT MARKETING SPECIALIST iA Financial Group-SAL division Product marketing One of the largest and most comprehensive providers of aftermarket insurance and protection products in Canada. Specialized in sickness, Competitive analysis accident and life insurance, and extended warranties products for motor vehicles. Marketing campaigns Under the supervision of the Director of Marketing, responsible for managing all aspects of iA Financial Group's creditor Training product portfolio. Content creation Launched 8 new products. Worked collaboratively with various departments on design, pricing, compliance, and IT Product pricing requirements. Developed sales materials and training tools for consultants and administration staff. Client surveys Led consumer research initiatives. Implemented a client survey to gauge brand perception and product awareness. Sent Consumer behavior out 6, 000 surveys and obtained a Net Promoter Score of 66 with a 5% completion rate. Teamwork Communications Reviewed, consolidated, and analyzed survey data. Created reports, distributed results to stakeholders, and incorporated consumer insight into tailored attraction and retention marketing and sales strategies. Gained trust of executives regarding competitive differentiators and market trends. Analyzed and compared products.
Feb 2014Present

Associate, Customer Service

University of Ottawa
Associate, Customer Service Responsiblefor content on social media networks(Twitter, Facebook, and LinkedIn). Increased number of Twitter LOMA followers by 17% and Facebook likes by 6% over a 4-month period.
Dec 2013Present

Associate

Institute
Associate, Life Management Worked extensively on our creditor insurance portfolio and was promoted to product marketing specialist. LOMA
Mar 2013Nov 2014

Project Manager

University of Ottawa
Worked closely with product marketing specialists to support the creditor and P&C product portfolios. Assisted in the launch of new Creditor and Extended Warranty products. Reviewed rate tables, forms, product and policymanuals, presentation & training materials, and point of sale items. Monitored competitors, gathered competitive products for analysis by Product Specialists. Designations Oversaw content for 2 national newsletters to 700+ subscribers. Gathered articles from sales staff, organized layout, reviewed creative, proofread, and managed distribution list. FLMI Level I Certificate Coordinated registrations, administration, and logistics for industry events. Responsible for confirming attendance, event LOMA logistics, finalizing agenda, collecting fees, and organizing the venue. Project Management Updated content, analyzed online metrics(Total Visits, New Sessions, Bounce Rate) and improved SEO scores for iasal. ca Fundamentals Impressions(+225%), Clicks(+106%) and Average Position(+4%) over a 4 month period through keyword rankings and URL optimization.
Feb 2012Aug 2013

Client Service Associate

iA Financial Group
CLIENT SERVICE ASSOCIATE SAL division Integral part of the administration department for iA-SAL. Responsible for all customer inquiries, dealer remittances, and invoices. Fostered a high-performance work environment by surpassing benchmarks for average call time, number of calls taken and first contact resolution.
Jun 2008Aug 2009

Marketing Coordinator

Drytech Construction Inc
MARKETING COORDINATOR. Construction and renovation company specialized in premium construction, roofing, and waterproofing products. Responsible for all marketing collateral(brochures, PowerPoint presentations, and posters), website content, and lead generation. Successfully developed and launched multi-channel marketing blasts for FlexCoat Liquid Rubber and FlexStone Sundeck Coating. Organized work crews, material ordering, and invoice tracking for several renovation projects. Redesigned company website. Updated content weekly, including the company blog, updates on current projects, and new images.

Education

2007

Certificate

University College Cork
2007

B.Comm

University College Cork