Product Marketing Specialist
PRODUCT MARKETING SPECIALIST iA Financial Group-SAL division Product marketing One of the largest and most comprehensive providers of aftermarket insurance and protection products in Canada. Specialized in sickness, Competitive analysis accident and life insurance, and extended warranties products for motor vehicles. Marketing campaigns Under the supervision of the Director of Marketing, responsible for managing all aspects of iA Financial Group's creditor Training product portfolio. Content creation Launched 8 new products. Worked collaboratively with various departments on design, pricing, compliance, and IT Product pricing requirements. Developed sales materials and training tools for consultants and administration staff. Client surveys Led consumer research initiatives. Implemented a client survey to gauge brand perception and product awareness. Sent Consumer behavior out 6, 000 surveys and obtained a Net Promoter Score of 66 with a 5% completion rate. Teamwork Communications Reviewed, consolidated, and analyzed survey data. Created reports, distributed results to stakeholders, and incorporated consumer insight into tailored attraction and retention marketing and sales strategies. Gained trust of executives regarding competitive differentiators and market trends. Analyzed and compared products.