Non fiction reading

Oil painting



20 Years international experience, from sales since 1993 to manufacturing within Mainland China and S-E Asia markets. Built major China businesses and sales/after-sales networks. Push and pull strategy for achieve best result on P&L indexes and values. Design, develop produced and marketed new products. Build new production plants, Turned around obsolete brand and build new value with smart brand strategy achieving the best sales level during 2008/10 crisis. Economic/cultural China expertise, markets dynamics know-how and local social culture competence.

Areas of Expertise

.• Building sales cycles and solutions from green field to network of Agencies, after-sales service in China.• Managing sales project of large machinery and capital equipment.• Marketing & sales team building management.• Planning, benchmarking, P&L, HR and production operation optimization.• Products: Machine tools, Robots, Automation and assembling machines, HVAC, WOG valves, regulators and fittings.• Automotive mechanical components machining and construction process.• Engineering production flow and processes. • Technical know how on CNC, Mechanics, Fluids, Metallurgy. EN/BS/UNI/ISO/API norms.• LEAN production management.• Coaching and Training.• Build and maintain PR with local authorities.


A) Professional's advancement.

B) Marketing and International Executive Managing positions.

C) Far East Branch management positions

Available for relocation.

Work History

Work History
Nov 2011 - Present

Vice President Managing Director


Development, Production and Marketing of Faucets, Taps, Valves and brass Fittings. Managing 180 staff with full-scale production plant from R&D. foundry, plastic injection, machining, and assembly, logistic. 80 Million U$/Year.

Manage and lead the growth of a business with excess of 80M U$ plus 60M OEM trade from local suppliers.

PLANNING -DIRECTING -DELEGATING: Formulation of direction and strategy for achieve better efficiency.• Planning and re-organizing full scale production site introducing LEAN principles from R&D, foundry, plastic injection, QC, assembly to delivery high quality brass products according CEN/EN/BS norms and standards.• Outsourcing OEM products, negotiating uncompromised quality against cost with 18 suppliers.ADMINISTRATION-P&L -FINANCE: Daily general administration, financial budgeting and control - P & L responsibility achieving and ameliorating targets: Cash flow, Export Tax refund, ROA.• Developed new policy, duty and responsibility for the whole organization.• Negotiate with local authorities taxation contribution and labor dispute.• Dealing and maintaining good relationship with local Authorities.TECHNICAL-MECHANIC: Implement MRP and Lots Management process improving lead-time.• Build up quality control metrics and workflow for High End quality Faucets and Valves decreasing defective rate of 3%.• Increase production efficiency by 30% of Machining and Production departments. (Mainly Multi spindle lathes and optimizing Italian CNC Transfer machines productive cycle and flow) • Implement the basic Fire/Safety requirement according China law of Work Safety (Order of the President No.70)• Reduced raw material in process and cash flow by rationalizing production process dropping lead time of 30%.PRODUCT DEVELOPMENT: Create and developed new products. (Jigs and tools for CNC machines, Designed and developed Faucets, Shower, Valve, Bibcock).• Rationalize inventory by reconfiguring products and components.MARKETING -SALES: Develop a now in House Show room and Customer welcome space.• Create new Catalogues, Logo and Marketing materials.TEAM BUILDING -COACHING: Manage, motivate, develop and lead members of the Management Team.• Reshuffle and recruiting new middle management team.• Take the leadership role in establishing and developing the company's culture and values.• Identified and fill the gap between strategy and culture, and the company's processes and structure by repositioning low level know how worker and elevating the know how of the middle management.

Jan 2011 - Present

Export Sales Director


Import and distribution of machine tools, robots and automation systems (OKUMA-YASDA-STAR-SODICK-OKAMOTO-BROTHER-FANUK) 300 employees. 120 million Euro turnover. Reporting to the CEO.

  • Governance of existing Branches (Middle East, France, Slovenia, Serbia, Croatia, Switzerland),
  • Hierarchical responsibility of 35 people.
  • Recruit country managers, technical staff, and sales managers.
  • Improvement of the process integration headquarter-branches.
  • Manage to improve the group center-periphery integration process.
  • Setting up new branches, (Switzerland, Croatia)
  • Managing the opening of foreign branches and support on strategic deals for the purchase of area, construction of new offices and warehouses.
  • Supervise all contracts with suppliers and distributors in accordance with all different Countries and federal regulations and evaluate all reports as submitted by sales staff and recommend changes when required. 
  • Support the implement of MRP from out of date DB to Microsoft Dynamic AX.
  • Supported R&D office for the automation of production lines of CNC lathes with application of anthropomorphic robots, including image reconnaissance apps for loading unloading products.
  • Successfully manage and develop existing area with multi brand products. (Middle East, France, Croatia +35% (6.8 Millions) in 6 months.
  • Restructured and develop country-specific sales strategies.
  • Identify and develop new markets for automation supported automotive products, construction transfer lines.
  • Successfully win sales of automated CNC Lathes production line of automotive parts for first tier Renault/Nissan supplier.
  • Organize the participation at main International exhibitions with a boot of 500 to 800 area exhibiting CNC machine tools with Sales and technical (20 to 60) staff.
  • Provide training to all staff members and evaluate all sales and service programs and maintain effective relationships with Key customers to establish appropriate product requirements and technical responses.
  • Set up courses of Machine tools maintenance for distributed brands and dedicated Service staff.
Sep 2008 - Jan 2011

Busines Development MANAGER


Development and production of machine tools, CNC Rotary Transfer and production lines of mechanical products. Referring to the property. First year, during the global financial crisis began in late 2008; I developed a turnover of 4 million euros, 25 negotiations continued by various agents. Travel abroad 45-50% working days.

  • Created from green field and managing 4 sales structures with about 80 people. (Sales, aftersales engineering maintenance staff)
  • Enlarged sales force from a single office of 2 staff in China to a network of Countries offices including trained service engineers.
  • Successfully responsible of achieve and maintain the self-sustainment of Service/Maintenance Overseas offices.
  • Managing projects and process of mechanical production parts from raw material to finished parts.
  • Identify develop and apply the most effective technical solution in team with Mechanical and Mechatronic Engineers.
  • Participate in the project development of the client overlooking the project and development of production for: Automotive components, (Joint, Cardan universal joints shafts, forks, hydraulic steering, turbine housing, disk brake) lines of Valves and Fittings and Hydraulic parts.
  • Developed and consolidated sales in key Asian markets with the engagement of agencies and distributors with technical support / after-sales service.
  • Nurture the contacts already made by organizing regular update meetings and telephone calls.
  • Combined sales and skills in managing relationships in order to create growth and new business for the company.
  • Responsible to identify events, such as conferences and exhibitions, at which the company should have a presence, organized 4 to 6 exhibitions/year in different countries,
  • Uses media and market sector reports, participating/visiting exhibitions to identify market trends and new opportunities. 
  • Preparing and making presentations about the company and specific PPT focusing on particular products or project. 
  • Creating long-term relationships that deliver long-term benefits to the business linked to after sales service. (all sales structures still operative and efficient)
  • Coaching and training sales teams due the complexity of the selling process and products.
  • Coaching on sales technique of large investment machines and projects.
Sep 2005 - Aug 2008

Export Manager


Production and sales of Water-Gas-LPG Valves and Pressure Regulators, Welding torches and HVAC Products. Reporting directly to the CEO, having the responsibility of market and products, new products development, cost analysis, analysis of the markets, producing marketing plans, budgets and sales reports for discussion by company management. Created a multi-year business plan to restore MONDIAL GB brand presence in the Europe, CSI and Middle East markets.

  • Management of budgets and targets for agents and distributors. 
  • Establishment of the yearly budget for my department, and regular forecasts.
  • Developed strategy to integrate sales forecast and production plan.
  • Calculation of the net margins and profitability of sales and report to the Board of Directors.
  • Developed and market tested a new venting valve model.
  • Developed new production line and market tested Boiler Heating elements.
  • Increase 30% HVAC product sales aggregate value of 2 Mil Euro
  • Upgraded and repositioned existing HVAC distributors and agencies.
  • Organize sales briefings and conferences and participating or visit international trade fairs. 
  • Responsible for drawing up tender documents and agreeing the final contract. 
  • Process orders and checks that the distribution is running smoothly and that everything is on schedule. 
  • Created line-wide re-pricing plan to maximize target customer penetration. 
  • Increase the distribution network by 30% and revenue from export by 25% aggregate value 15 Mil Euro.
  • • Travel abroad 55-65% working days.
  • Collaboration with the various plants and departments of the company, in order to offer the best service to the Customers.
Feb 2004 - Sep 2005

Export Area Manager


Responsible for sales growth and profitability of Middle East, Asia and Oceania area. Development of new market "India" created a new partnership with the most well knows Indian valve dealer, product development, pricing and sales promotion.

• Developed, positioned and introduced the brand and products portfolio to new East, Far East markets. Increase the area sales volume of 20%/year 1.5 Mi. Euro (India-Hong Kong-Thailand)• Created new selling products portfolio and concepts to incorporate it into the branch sales process. • Established more efficient brand promotion tactics with new printed media and web based customer service.• Exhibition participation and preparation of papers and presentations for the company CEO conferences speech.

Jan 1995 - Dec 2003

General Manager


Made in Italy marketing and sales development 

Reorganized and redirected a large, problem-ridden branch business to restore balance and revenue growth.

Responsible for performance including sales, service, control, revenue, and expenses.

·Open new China branch.

·Development of sales force all over China

·Organized training sales forces courses with Italian’s institutions, Banks and Trade organizations.

·Upgraded and repositioned existing HVAC distributors and agencies.

·Created line-wide re-pricing plan to maximize target customer penetration.

Developed strategy to integrate sales forecast and production plan.

Jan 1993 - Jan 2001

General Manager


Open and lauch Far East sales network for Made in Italy fashion textiles with impressive 35% revenue growth.

Responsible for total branch performance including markeing, sales, and financial management.

·Open new China branch.

·Development of sales force all over China

·New distributors and agencies thoughout South east Asia.

Developed strategy to integrate sales forecast and production plan.



Accountant Bachelor

Istituto Tecnico Commerciale "Tito Speri" BS



Chinese Language

Living in China many years, studing the language and the culture its a necessity for manage business in the right direction.

Spanish Language

The common Latin root .....make it easy.

French Language

I have a natural French accent...

English Language

Fluent with extensive vocabulary reconn. Used daily in family comunication.