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Daniele Andrea Vitali

National Account Manager at Coca-Cola HBC Italia

Contact Details

My contact details are: e-mail [email protected]; cell phone +39 340 3884364. Please text me in case of no answer.

Career Profile

6-year experienced professional in the FMCG industry in both retail and wholesalers channel.

Strong international educational background. Fluent in Italian, English and good command of French and German.

Extensive knowledge of people management (40-people sales team), sell-in and sell-out FMCG strategies, ATL and BTL marketing activities, trade marketing levers and P&L financial analysis tools.

I aim at managing complex commercial structures and trade channels with focus on foreign markets and business development.

Work experience

Nov 2014Present

National Account Manager

Coca-Cola HBC Italia, Milan

I am presently responsible for the management of the main Italian and international Key Accounts in the discounter channel to improve related volume, turnover, profit, trade margin and market share.

My main responsibilities include: negotiation of annual agreement at national level; weekly channel and category overview (sell-in, sell-out, market share and competitor analysis) to identify continuous business opportunities to improve efficiency and profitability of the product portfolio; development of commercial strategic partnerships; promotional plan analysis and development for ATL and BTL activities internal and external teamwork coordination to implement tailored activities on specific customers.

Managing a total turnover of ca. 30 mio Euro.

From June 2009 in Coca-Cola HBC Italia: 2009 Market Developer (Verona); 2010 Local Key Account (Veneto); 2011 Sales Team Leader (Sassari); 2012-2014 Sales Area Manager (Sardinia).

Sales team management: ca. 40 people.



M.Sc. (Master of Science)

Università Cattolica del Sacro Cuore (IT) - Universität Kassel (DE)

Main arguments: foreign languages, economics, communication, international markets.


B.Sc. (Bachelor of Science)

Università Cattolica del Sacro Cuore (IT)

Main arguments: foreign languages, communication, new media


M.M. (Master of Music)

Conservatorio G. Nicolini di Piacenza



Advanced knowledge of English language both written and spoken (C1 level)


Very good knowledge of German language both written and spoken (B2 level)


Very good knowledge of French language both written and spoken (B2 level)


Basic knowledge of Chinese language both written and spoken (A1 level)


Basic knowledge of Chinese language both written and spoken (A1 level)

Courses and Qualifications


Coaching certification

Forma del Tempo

Development Center

Talent Decisions

KAM Diamond

Coca-Cola Hellenic

Fast Forward Program

Coca-Cola Hellenic

Acceleration Center

Talent Decisions

Leadership Excellence Program

Coca-Cola Hellenic

Public Speaking

Dale Carnegie Italia

Personal Details

Main interests: travels, literature, foreign languages, fashion, contemporary art, classica music.

Born in Milan on 14th December 1983.

Living in Milan.

Nationality: Italian.