Owner / Operator Retail and Online store
Upon purchasing the business i set about transforming it into a larger store with greater range of products. Rentals were phased out . Products lines expanded to include Cd's, Dvd's, Games and Vinyl records.
The business grew rapidly and a 2nd store in North Sydney was opened in 1995.
In 1996 i took the store online, opening what was arguably Australia's first e-commerce site in this space.
In 1997 the online offering expanded to include an eBay store which quickly added 20%+ to revenue.
As the e-commerce side of the business grew i added additional sales channels which now included:
- GEMM (The Global Electronic music marketplace)
- My company branded website
In 2004 online sales had grown to 50% of all revenues. The 2nd retail store was sold that same year in order to concentrate on this channel and the primary store.
In 2006 revenues in the retail store began to be impacted by downloading of music via the internet, however online sales remained steady.
In 2008 the bricks and mortar store was closed and the business continued in an online capacity only, where it ran until December 2012.