Overview

Over 6 years of executing integrated marketing programs that consistently deliver record levels of leads, sales and ROI. Known for exceptional business acumen and fact based decision‐making that assists in delivering profitable results. Has a passion for delivering innovative and groundbreaking ideas. Approaches marketing strategies with pragmatic rigor and has the ability to build a program on a solid foundation.

Professional Experience

Work experience

Email Marketing Analyst

Jan 2015 - Present
Deluxe Rewards

• Work in tandem with the MarCom Team to contribute to strategy for various marketing campaigns executed by web or mobile means in effort to drive desired consumer behaviors
• Set up and schedule mailings along with managing subscriber data and segmentation within our ESP.
• Monitor the campaign post-deployment to validate completion, assess deliverability, provide KPI reports, etc.
• Conduct research and communicate resolutions for any deliverability issues to management.
• Develop reports and analysis on a weekly, quarterly and yearly basis that includes meaningful insight and recommendations to guide future email communication initiatives.
• Maintain, revise and grow existing communications report bank.
• Provide strategic insights and recommendations to optimize email performance
• Stay informed on industry trends and performance benchmarks

eCommerce Marketing Analyst

Sep 2012 - Nov 2014
Office Depot Inc.

•Responsible for support of email campaign profitability of a $14-15M business as well as performance maximization of a 5M+ customer list.
• Provided email production support and analysis to drive company initiatives of improving customer engagement, revenue, and customer retention.
• Executed new creative campaigns from initial concept with creative designers, setup and send out through the Salesforce Marketing Cloud.
• Responsible for achieving forecasted performance of the email marketing channel through optimization and testing
• Reviewed & analyzed key email campaign KPIs to identify trends to develop strategies and implement optimization tactics through the use of Coremetrics and other analytical tools.
• Executed testing strategy along with presenting the results to cross-functional teams.
• Continually identified ways to improve and enhance campaign performance to increase value and usability
• Created ad hoc reports and trend analysis comparing promotional performance across multiple mailings and infusing seasonality as necessary.
• Developed approaches to analyze online customer behavior to include experience path, customer profiling, browsing behavior, and customer segmentation for use in strategizing capture of missed sales or engagement opportunities
• Used data and behavioral analysis to help improve existing email template usability and more effective customer engagement
• Presented value added analytics to department and/or senior management.

Jr. Marketing Project Manager

Mar 2012 - Sep 2012
Office Depot Inc.

• Managed retail store visual marketing initiatives from conception to final store execution.
• Focused on all aspects of store presentation, developing communication strategies, creative design and print production.
• Coordinated with merchants/marketing/operations and other requestors to ensure each approved program receives the proper, most effective in-store signage & merchandising emphasis.
• Confirmed vendor funding and manage project budget to ensure quality standards and budget guidelines are met.
• Opened jobs and facilitate from beginning to end the creative and review process.
• Managed visual merchandising design standards, timing and priorities of in-store communications.

Digital Marketing Coordinator

Jan 2010 - Feb 2012
Florida Atlantic University

• Implemented the university’s digital marketing strategy and oversee all social media, email communications and website platforms.
• Assisted admissions and other colleges with developing and executing email strategies towards prospective students.
• Analyze email campaign results and adjusts strategies if needed, to convert prospects into applicants.
• Developed various automated trigger campaigns based on where in the conversion funnel the user was during the application process.
• Managed and maintained the university’s primary social media accounts.
• Collaborated with different colleges and programs of the university to monitor level of engagement, create consistent messaging and assist with major communication initiatives.
• Established metrics and tracked curated content to measure effectiveness and success, planning for continuous improvement on each campaign.
• Monitor and maintain budgets for campaigns and coordinating with finance department to ensure prompt payment to vendors.

Digital Marketing Intern

Aug 2009 - Dec 2009
Florida Atlantic University

• Assist with development and copywriting of all communications, advertising, and promotional materials (brochures, newsletters, ads, displays, website, press releases, etc.)
• Coordinate and monitor the implementation of marketing activities, projects, and schedules within budget.
• Support website administration.
• Plan and implement copy, photo and video posts for university social channels.
• Identify and recommend other strategic social media channels relevant to the market.
• Maintain and manage marketing-related archives and files.
• Maintain events calendar and event information.
• Update media database.

Education

Education

Bachelor of Business Administration

Jun 2007 - May 2011
Florida Atlantic University

Major: Marketing

GPA: 3.5

Member of Sigma Chi International Fraternity - President, 2011

Skills