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Daniel Ross

Seeking New Opportunities : Organisational Development

Work experience

Jul 2008Sep 2014

Cabin Crew Development Manager / Leader, Cabin Crew

Virgin Australia

Leadership – Recruitment – Training and Development – Performance Management

Responsible for the management of a team over 300, of Flight Managers, Cabin Leaders, Cabin Supervisors and Cabin Crew – across both International and Domestic airlines;

  • To support, coach and develop the on-board managers and leaders to ensure they have the skills and tools required to lead their team consistently and pro-actively, in order to provide an excellent standard of Guest service.
  • To look after crew welfare and manage key departmental KRA’S to ensure the Virgin Australia values and business strategies are communicated.
  • To implement and administer Virgin Australia policies and procedures as they relate to Cabin Crew.

As part of the original start-up team, key to the role was to develop strategy, systems and processes prior to and during the commencement of operation.

  • Design, implementation and facilitation of Leadership Development strategy, training and coursework
  • Development and implementation of effective and transparent internal transfer, as well as leadership recruitment strategies
  • Lead a team of up to 310 crew (including 64 on-board leaders)


  • 2010 Star of the Year – Virgin Group (Australia / New Zealand). Personal achievement. Attended ‘Stars Dinner’ with Richard Branson in London, UK.
  • The Airline Passenger Experience Association (APEX) Awards V Australia “Best Overall Passenger Experience” 2010, won three of the 14 categories
  • 2011 Skytrax World Airline Awards V Australia, was named winner of the Airline Staff Service Excellence Australia/Pacific
  • 2011, Virgin Australia has been awarded with ‘Best Airline Staff Service’
  • 2011, 2012, 2013, 2014 Annual Global Traveler’s Reader Survey Tested Awards V Australia was voted Best Airline to Australia and New Zealand 2011
Mar 2007Jun 2008

Retail Consultant

Orex Recruiters

Orex is the specialist recruiter of choice for some of Australia 's most successful retailers. Operating only in retail, finding managers across Merchandise, Property, Operations, Human Resources, Marketing, Logistics, Loss Prevention and Visual Merchandising.


  • Manage key accounts including Wesfarmers – in particular the Bunnings brand
  • Supporting clients to find suitable candidates to fill vacancies by facilitating matches between talent and opportunity
  • Attending job briefs with clients
  • Resume and phone screening, conducting interviews and reference checks
  • Assisting candidates prepare for interviews
  • Working both locally and remotely with national roles
  • Building relationships, creating solutions.
Jan 2005Jan 2007

Goup Sales Manager - Retail and Solutions Division

Notebooks R Us

Along with a small chain of retail stores in Victoria, NotebooksRus are small to medium business specialists, focused on providing solutions for effective results. Hardware, software, support and solutions.


  • Recruitment, training and development of a team of sales consultants, IT service technicians and an outbound corporate sales team.
  • Overseeing Store Managers across 5 retails stores, to achieve sales targets, build business and stock procurement and turnover.
  • Retail merchandising and promotion.
  • Corporate arm within the Retail Division.
  • 'Economic Value Added' Solutions Division with an outbound BDM / Account Management team.
  • Vendor relationships.



Bachelor of Arts

Massey University
Psychology, Sociology and Education


Organisational Development
Flight Safety
Screening Resumes
Stakeholder Management
Customer Experience
Time Management
Process Improvement
Succession Planning
Employee Engagement
Talent Acquisition
Executive Search
Recruitment Advertising
Management Consulting
Business Strategy
Program Management
Strategic Planning
Organizational Development
Course Design and Development
Talent Management
Team Management
Leadership Development
Team Building
Customer Service
Change Management
Human Resources
Account Management
Training & Development
Performance Management
Employee Training
Team Leadership