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Mission

To build profitable products that people love to use.

Notable Projects

Omnichannel Notification Integration (Weedmaps)
Role: Product Owner.
Large scale integration of backend services, native clients, and ESP with omnichannel SaaS vendor.

Onboarding Overhaul & Federated Authentication Integration (Weedmaps)
Role: Product Owner.
Daily registrations increased 400% across native and web.
Click here to see more about this project.

Apple News Integration (The Hollywood Reporter and Billboard)
Role: Product Owner.
Audience increased 1400%, properties reach 7.86MM unique users per month on the platform, with +2MM users receive push notifications daily.
Click here to see more about this project.

List Page Redesign (The Hollywood Reporter):
Role: Product Owner.
Pages per sessions increased 430%, session duration increased 66%, bounce rate reduced 50%, against a 300% increased ad load.
Click here to see more about this project.

Landing Page Redesign (The Hollywood Reporter):
Role: Product Owner.
Page views increased 190%, session duration increased 45%, bounce rate reduced 20%, against a 220% increased ad load.
Click here to see more about this project.

Interests, Influences & Proficiency

My interests:

  • Business administration
  • User experience research
  • Strategy
  • Aggregation theory
  • Disruption theory
  • Platform economics
  • Mission-driven companies
  • Machine learning
  • Blockchain

My influences:

  • Ben Thompson (Stratechery)
  • Marty Cagan (Inspired: How to Create Products Customers Love)
  • Jared Spool (UIE)
  • Nir Eyal (How to Build Habit-Forming Products)
  • Jason Fried (Getting Real)
  • Clay Christensen (The Innovators Dilemma; The Jobs to be Done Framework; The Law of the Conservation of Attractive Profits)
  • Jeff Bezos' Annual Shareholder Letters
  • Platform Revolution (Geoffrey Parker, Marshall Van Alstyne, and Sangeet Paul Choudary)

My tools:

  • Omnichannel Marketing: Iterable; Clevertap; Braze
  • Email marketing: Sendgrid; Sailthru; Mailchimp; Mailtrap; Mailgun
  • Project Management: JIRA; Basecamp; Asana
  • Analytics: Amplitude; Google Analytics; CrazyEgg; Chartbeat
  • Design & Wireframing: UXPin, Sketch
  • Prototyping: Invision
  • Syndication platforms: Facebook Instant Articles; Apple News
  • UAT/QA: Browserstack

Work History

Aug 2017Present

Product Manager, User Growth & Engagement

Weedmaps

Helping the world discover, create, and consume cannabis products, services, and content.

Apr 2016July 2017

Product Manager | Billboard, THR, SPIN, VIBE, Stereogum

Prometheus Global Media

Understanding our unit economics to inform strategic revenue modeling. Developing emerging platform distribution opportunities. Founding disruptive experiences.

Apr 2015Mar 2016

Product Manager

The Hollywood Reporter

Finding elegant solutions to complex problems. Communicating more clearly to users. Refining my approach to responsive design. Balancing product scope with ROI. Living and breathing, and taking ownership of the brand. 

Mar 2014Apr 2015

Associate Product Manager

The Hollywood Reporter

Build engaging, impactful products, and guiding them through their lifecycle. Focused on creating editorially-driven responsive web applications, user recirculation optimization, and managing emerging user engagement tools.

Jun 2013Mar 2014

Web Producer

The Hollywood Reporter

Work with editorial and product teams to conceive and document new product features and specification. Strategically determine promotional tone and strategy for programming. Approve and log technical bugs.

Dec 2010Jun 2013

Research Editor

The Hollywood Reporter

Coordinating the development and design of mobile products and film database.

Education

20102012

B.A. in Film Studies

California State University-Northridge

Screenwriting Option