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Mission

To build profitable products that people love to use.

Notable Projects

Onboarding Overhaul & Federated Authentication Integration (Weedmaps)
Role: Product Owner.
Daily registrations increased 300% across native and web.
Click here to see more about this project.

Apple News Integration (The Hollywood Reporter & Billboard)
Role: Product Owner.
Audience increased 1400%, properties reach 7.86MM unique users per month on the platform, with +2MM users receive push notifications daily.
Click here to see more about this project.

List Page Redesign (The Hollywood Reporter):
Role: Product Owner.
Pages per sessions increased 430%, session duration increased 66%, bounce rate reduced 50%, against a 300% increased ad load.
Click here to see more about this project.

Interests, Influences & Proficiency

My interests:

  • Business administration
  • User experience research
  • Strategy
  • Aggregation theory
  • Disruption theory
  • Platform economics
  • Mission-driven companies
  • Machine learning
  • Blockchain

My influences:

  • Ben Thompson (Stratechery)
  • Marty Cagan (Inspired: How to Create Products Customers Love)
  • Jared Spool (UIE)
  • Nir Eyal (How to Build Habit-Forming Products)
  • Jason Fried (Getting Real)
  • Clay Christensen (The Innovators Dilemma; The Jobs to be Done Framework; The Law of the Conservation of Attractive Profits)
  • Jeff Bezos' Annual Shareholder Letters
  • Platform Revolution (Geoffrey Parker, Marshall Van Alstyne, and Sangeet Paul Choudary)

My tools:

  • Omnichannel Marketing: Iterable; Clevertap; Braze
  • Email marketing: Sendgrid; Sailthru; Mailchimp; Mailtrap; Mailgun
  • Project Management: JIRA; Basecamp; Asana
  • Analytics: Amplitude; Google Analytics; CrazyEgg; Chartbeat
  • Design & Wireframing: UXPin, Sketch
  • Prototyping: Invision
  • Syndication platforms: Facebook Instant Articles; Apple News
  • UAT/QA: Browserstack

Work History

Aug 2017 July 2018

Product Manager, User Growth & Engagement

Weedmaps

Led WM's user growth product team. Focused on growth through activation (onboarding, signup, login experience) and retention (user profile) optimization. Retooled growth infrastructure stack (ESP, omnichannel migrations).

Notable Initiatives: 
• Native Onboarding Redesign & Federated Authentication: Signups increased 300% MoM; device location and notifications permission opt-in increased 10%.
• Omnichannel Notification Infrastructure Integration: Large-scale product and marketing infrastructure migration from a legacy omnichannel provider to an enterprise-class service to act as the backbone for all outbound messaging to users.
• ESP migration: Led email service provider migration to a new enterprise-class service that would improve deliverability rates from 60% to 98%. 

Apr 2016July 2017

Product Manager | Billboard, THR, SPIN, VIBE, Stereogum

Prometheus Global Media

Promoted to Product Manager for Prometheus Global Media (parent company of The Hollywood Reporter); reporting directly to the VP of Product. Responsible for third-party syndication (Apple News, Facebook Instant Articles, Yahoo, MSN, RSS), video infrastructure (OVP implementation and workflow), and various product redesigns (Billboard artist pages).

Notable Initiative: 
• Apple News Distribution: Grew MoM audience 1400% in 14 months; grew push notification audience to +2MM users receiving 3-5 alerts daily
• Aggregate Page Redesign: +220% increase of ad load per session; +190% increase of pageviews; +45% increase of session duration; +20% reduction of bounce rate

Apr 2015Mar 2016

Product Manager

The Hollywood Reporter

Promoted to Product Manager for The Hollywood Reporter. Responsible for mobile optimization of existing content, emerging platform distribution opportunities, and video.

Notable initiative:
• List Page Redesign: +430% increase of pages per sessions; +300% increase of ad load per session; +66% increase of session duration; +50% reduction of bounce rate

Mar 2014Apr 2015

Associate Product Manager

The Hollywood Reporter

Promoted to Associate Product Manager for The Hollywood Reporter. Responsible for creating bespoke marketing-driven responsive web applications, website user recirculation optimization, and managing emerging user engagement tools (polls, quizzes, surveys, maps).

Jun 2013Mar 2014

Web Producer

The Hollywood Reporter

Promoted to Web Producer for The Hollywood Reporter. Worked with editorial and product teams to conceive and document new product features and specification. Strategically determined promotional tone and strategy for programming. Approved and logged technical bugs.

Dec 2010Jun 2013

Research Editor

The Hollywood Reporter

Responsible for coordinating the design, development, curation, and maintenance of The Hollywood Creative Directory film database and corresponding mobile products.

Education

20102012

B.A. in Film Studies

California State University-Northridge

Screenwriting Option