Product Manager, User Growth & Engagement
Led WM's user growth product team. Focused on growth through activation (onboarding, signup, login experience) and retention (user profile) optimization. Retooled growth infrastructure stack (ESP, omnichannel migrations).
• Native Onboarding Redesign & Federated Authentication: Signups increased 300% MoM; device location and notifications permission opt-in increased 10%.
• Omnichannel Notification Infrastructure Integration: Large-scale product and marketing infrastructure migration from a legacy omnichannel provider to an enterprise-class service to act as the backbone for all outbound messaging to users.
• ESP migration: Led email service provider migration to a new enterprise-class service that would improve deliverability rates from 60% to 98%.