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Mission

To build products that are strategically driven by a culture of people who are committed to a defined mission.

Notable Projects

Apple News (The Hollywood Reporter and Billboard)

Role: Product Owner, February 2016 - July 2017. Audience increased 1400%, properties reach 7.86MM unique users per month on the platform, with +2MM users receive push notifications daily.

List Page Redesign (The Hollywood Reporter):
Role: Product Owner. Pages per sessions increased 430%, session duration increased 66%, bounce rate reduced 50%, against a 300% increased ad load.

Landing Page Redesign (The Hollywood Reporter):
Role: Product Owner. Page views increased 190%, session duration increased 45%, bounce rate reduced 20%, against a 220% increased ad load.

Interests & Skills

Interests:
Business administration
Strategy
Aggregation theory
Disruption theory
Mission driven companies
Understanding unit economics and the value chain of markets
Value/supply chain modeling

Reading List and Favorites:
The Stratechery Blog
The Competitive Advantage
Getting Real

The Innovators Dilemma (and Solution)
The Lean Startup
The Strategy Focused Organization
HBR
Digiday

Tools of the trade:
Project & Task Management: JIRA | Basecamp | Asana
Wireframing: Sketch | UXPin
Prototyping: Invision
UAT/QA: Browserstack
Analytics: Chartbeat | Google Analytics | CrazyEgg
Email marketing: Sailthru | Mailchimp

Work History

Aug 2017Present

Product Manager

Weedmaps

Helping the world discover, create, and consume cannabis products, services, and content.

Apr 2016July 2017

Product Manager | Billboard, The Hollywood Reporter, SPIN, VIBE, Stereogum, Pret-a-Reporter, Death and Taxes

Prometheus Global Media

Understanding our unit economics to inform strategic revenue modeling. Developing emerging platform distribution opportunities. Founding disruptive experiences.

Apr 2015Mar 2016

Product Manager

The Hollywood Reporter

Finding elegant solutions to complex problems. Communicating more clearly to users. Refining my approach to responsive design. Balancing product scope with ROI. Living and breathing, and taking ownership of the brand. 

Mar 2014Apr 2015

Associate Product Manager

The Hollywood Reporter

Build engaging, impactful products, and guiding them through their lifecycle. Focused on creating editorially-driven responsive web applications, user recirculation optimization, and managing emerging user engagement tools.

Jun 2013Mar 2014

Web Producer

The Hollywood Reporter

Work with editorial and product teams to conceive and document new product features and specification. Strategically determine promotional tone and strategy for programming. Approve and log technical bugs.

Dec 2010Jun 2013

Research Editor

The Hollywood Reporter

Coordinating the development and design of mobile products and film database.

Education

20102012

B.A. in Film Studies

California State University-Northridge

Screenwriting Option