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To build products that are strategically driven by a culture of people who are committed to a defined mission.

Notable Projects

Hot 100 Redesign (Billboard)

PGM's flagship product. Currently in development.

Project Mercury (PGM):
Created an independent UGC application, including an iOS prototype, go-to-market strategy, and 24 month P&L model. Pitched to the owner of PGM, with the CCO's backing. Initiative is currently dormant.

Landing Page Redesign (The Hollywood Reporter):
A platform approach to UI for a publisher landing page which led to a 45% increase in session duration, 20% reduction in bounce rate, and an 800% increase in total and viewable ad impressions.

List Page Redesign (The Hollywood Reporter):
THR's silver bullet for extending engagement in the face of an increasingly fractured acquisition landscape for digital publishers. Lists now account for 45% of total site engagement, up from less than 1% prior to the redesign.

Interests & Skills

Business administration
Aggregation theory
Disruption theory
Mission driven companies
Understanding unit economics and the value chain of markets
Value/supply chain modeling

Reading List and Favorites:
The Stratechery Blog
The Competitive Advantage
Getting Real

The Innovators Dilemma (and Solution)
The Lean Startup
The Strategy Focused Organization

Tools of the trade:
Project & Task Management: JIRA | Basecamp | Asana
Wireframing: Sketch | UXPin
Prototyping: Invision
UAT/QA: Browserstack
Analytics: Chartbeat | Google Analytics | CrazyEgg
Email marketing: Sailthru | Mailchimp

Work History

Apr 2016Present

Product Manager | Billboard, The Hollywood Reporter, SPIN, VIBE, Stereogum, Pret-a-Reporter, Death and Taxes

Prometheus Global Media

Understanding our unit economics to inform strategic revenue modeling. Developing emerging platform distribution opportunities. Founding disruptive experiences.

Apr 2015Mar 2016

Product Manager

The Hollywood Reporter

Finding elegant solutions to complex problems. Communicating more clearly to users. Refining my approach to responsive design. Balancing product scope with ROI. Living and breathing, and taking ownership of the brand. 

Mar 2014Apr 2015

Associate Product Manager

The Hollywood Reporter

Build engaging, impactful products, and guiding them through their lifecycle. Focused on creating editorially-driven responsive web applications, user recirculation optimization, and managing emerging user engagement tools.

Jun 2013Mar 2014

Web Producer

The Hollywood Reporter

Work with editorial and product teams to conceive and document new product features and specification. Strategically determine promotional tone and strategy for programming. Approve and log technical bugs.

Dec 2010Jun 2013

Research Editor

The Hollywood Reporter

Coordinating the development and design of mobile products and film database.



B.A. in Film Studies

California State University-Northridge

Screenwriting Option