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Philosophy

“The human capacity to model the world and to play at modeling possible worlds is greatly to our evolutionary advantage.” 

- Ian Jarvie

Work History

January 2015Present

Independent Consultant

Various
  • Advise technology start-ups, non-profits, fashion, and entertainment brands on creative strategy, branding, marketing, social, digital, and integrated planning/production.

    - Co-founder @ espi.co
    - Founder @ millionhoodies.net
Nov 2015July 2016

VP, Creative Intelligence, Head of Digital Strategy

DeVries Global
  • Led branded content development, insight generation, data and analytics, and integrated strategy for Fortune 500 clients across multiple industry verticals. 
  • Drove agency innovation and supported global client businesses across 7 agency offices, including: NYC, London, Singapore, Beijing, Taipei, Shanghai, and Guangzhou. 
  • Oversaw management of 8 Strategists and Content Creators, ensuring development and growth of in-house talent, capabilities, and culture. 
  • Led development and production of all digital products (web, mobile, apps, etc.), while maintaining a strong network of external vendors, influencers, and creatives.
Sep 2015Nov 2015

Freelance Senior Planner

TBWA/Chiat/Day/LA
  • Supported rollout of the integrated launch of Twitter Moments.
  • Recommended adjustments to Twitter's first broadcast TV campaign launch. 
Oct 2014Sep 2015

Director, Strategy & Innovation

Carat USA
  • Articulated strategic vision across Diageo and Smucker's billion-dollar brand portfolios.
  • Provided strategic digital and social thought-leadership across the organization. 
Jan 2013Oct 2014

Senior Digital Strategist, Global

Havas Worldwide
    • Tracked industry trends to ensure competitive development and delivery of innovative strategic approaches for key global client accounts. 
    • Clients: PayPal, IBM, Unilever, Dos Equis, The UN Foundation, and Charles Schwab.
    Jan 2012Jan 2013

    Senior Digital Strategist

    McCann-Erickson NY
    •  Engaged with clients and new business prospects to educate them of the value of strategic digital services to their business, demonstrating exceptional client service and relationship management skills.
    • Clients: General Mills, Verizon, MasterCard, USPS, Staples, Burger King.
    May 2011Jan 2012

    Social Strategy Lead

    McCann Worldgroup
    • Designed and developed global social media policies and practices for leading global marketing firm with 23, 000 employees in more than 120 countries.
    • Lead development and production of all digital products (web, mobile, apps, etc.).
    May 2010May 2011

    Communications Consultant

    The World Bank
    • Managed digital communications (websites, blogs, social media, analytics) for the 2011 World Development Report on Conflict, Security, and Development.
    • Developed and maintained a strong network of vendors, influencers, trend leaders and contacts to proactively support innovation and creative development in the digital space.
    Nov 2009May 2010

    Special Assistant to the Co-Founder

    The Enough Project @ The Center for American Progress
    • Developed and executed social media marketing campaigns to increase audience engagement with key policy initiatives, including genocide prevention in Sudan and ending sexual violence against women in Eastern Congo.
    Jul 2008Nov 2009

    Special Assistant to EVP of Social Action & Advocacy

    Participant Media
    • Supported dynamic team of changemakers in developing and executing large-scale social impact campaigns with high-level corporate sponsors and non-profit partners for award-winning films, including: The Cove, The Visitor, The Soloist, Food, Inc., Fair Game.

    Education

    20052008

    BA in History, Philosophy & Film 

    American University, Washington, DC
    • Graduate magna cum laude with honors, 1-year early
    • Founded AU Chapter of the Roosevelt Institute, the nation's first student think tank
    • President, AU Students for Barack Obama
    • Member of Phi Sigma Tau and AU Leadership Program

    Skills

    • Mac/PC: Microsoft Office, Adobe Creative Suite, Final Cut Pro, Final Draft, Keynote, Numbers,  iMovie, GarageBand 
    • Web/Mobile: WordPress, Drupal, SquareSpace, Wix, SQL, Django, Python, HTML5, CSS, Amazon Web Services
    • Data/Analytics: Facebook, Twitter, Google Analytics, Adobe Digital Suite, Digimind, Sysomos, Netbase, Viralheat
    • Research: Simmons, Gartner, Kantar, Forrester, Think with Google, Google Trends, YouTube Trends, Nielsen

    Honors & Awards

    Marketing & Advertising

    • 2013, Gold, Andy Awards, Best Viral Campaign & Use of Social Media
    • 2013, Gold, New York Ad Fest, Best Viral & Digital Campaign
    • 2013, Bronze, Art Director’s, Best Non-Profit Campaign
    • 2013, Webby Awards, Public Service & Activism
    • 2013, D&AD, Silver Pencil Nomination
    • 2012, Silver, Cannes Lions, Best Use of Social Media
    • 2012, Silver, Cannes Lions, Best Non-Profit Campaign
    • 2012, SoMe Awards, Best in Show

    Social Entrepreneurship

    • 2014, Forbes 30 Under 30 for Social Entrepreneurship
    • 2014, NMV Innovation Fund Award Winner
    • 2013, Do Something Grand Prize Winner

    Film & TV

    • Winner, 6th American Gem Short Screenplay Competition
    • Winner, Best Short Screenplay, Visions Film Festival '08
    • Finalist, British Short Screenplay Competition

    Workshops & Presentations

    • 2014 Forbes 30 Under 30 Summit, Philadelphia
    • 2013 UN Social Innovation Summit, NYC
    • Advertising Week 10th Anniversary, NYC
    • Ad Age Social Engagement/Social TV Conference, NYC
    • Tech @ State 2011, Washington, DC
    • Dell Tech & Innovation Forum, NYC
    • TEDx FoggyBottom, Washington DC
    • Summit SeriesEden, Utah
    • LIA International Advertising Awards, Las Vegas
    • Havas Village, South Africa
    • Ad Education Foundation, Columbia University
    • The Marcus Graham Project, Dallas, TX

    Publications

    The Talent Mandate, St. Martin's Press, September 17, 2013

    • Interviewed for Chapter 16 on "Defining Your Higher Purpose".

    2011 World Development Report: Conflict, Security & Development The World Bank Group, April 11, 2011

    • Contributed as part of the high-level core team led by Sarah Cliffe and Nigel Roberts.

    The Enough MomentBroadway Books September 7, 2010

    • Contributed to chapters on democratization of technology and the future of social activism.

    Girls Gone GreenPuffin, February 23, 2010

    • Edits and contributions as a member of Participant Media's Social Action & Advocacy team.

    Interests & Activities

    • Martial Arts: World Championship Qualifier; practiced Kenpo, Shotokan, Kung Fu, and Aikido for 7+ years.
    • Social Entrepreneurship: Member of the Forbes 30 Under 30 Community for Social Entrepreneurship. 
    • Youth Empowerment: One Young World Youth Ambassador and regular speaker at High Schools and Universities.
    • ICT4D: Member of several Information and Communication Technology Communities in New York and Los Angeles.
    • VolunteerFounded and Directed Millionhoodies.net, a national nonprofit with 60,000 members, for 3+ years.
    • Music: Managed independent Hip-Hop Artists in South Africa and USA for 5+ years; produced several indie albums.