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professional profile

A growth focused and results driven strategic thinker with a thorough understanding of social media, email marketing, community building, and content marketing strategies. Combines a strong advertising background, a dedication to customer acquisition, and an agile marketing approach to help brands thrive online.

personal traits

  • Thrive on doing things unconventionally and using imagination to design creative solutions
  • Willing to try new things (and learn from mistakes)
  • Have the mind of a creative and the processes of a manager
  • A team player who takes initiative and responsibility

Work History

Cheif Marketing officer

Woolland norway
May 2015Mar 2018

Used my background in digital marketing, acquisition & ecommerce growth to build & expand WoolLand Norway's  international footprint. As a key revenue and profit driver my responsibilities included: 

  • Defining marketing strategy for sustainable customer acquisition
  • Management of ecommerce team
  • Ownership of website design, optimisation and merchandising
  • Planner for email marketing campaigns.

Digital Marketing Consultant

Once Upon A Time
Jan 2015Present

Advise the planning team and help develop compelling brand narratives that connect with audiences via integrated social media campaigns.  

digital growth strategist

Water Circles Insurance
Sep 2017 Dec 2017

Developed an integrated viral pre-launch campaign designed  for a sister brand entering a newmarket.   

Digital Strategist (Contract/Consulting)

Tie Break Tens
May 2016OCT 2016

Created and implemented a digital marketing strategy designed to maximise social engagements and drive ticket sales for an exciting new tennis format.

  • Systematised content creation and publishing
  • Developed and executed PPC campaigns
  • Monitored day-to-day results for all paid media programs, and made  changes required to hit campaign targets.


Local Business Labs
Jan 2014Dec 2014

Launched a small company that offered search engine optimisation, social media setup/strategy, and custom website packages to local businesses.

  • Helped over 60 clients get online and/or grow their online presence
  • Achieved first page Google rankings on key terms for multiple clients after optimising content
  • Created, optimised and managed customer social profiles including Facebook, Twitter, Google+ and LinkedIn
  • Generated over 76,000 AUD in revenue in first 9 months

Social Media & Content Marketer (Contract/Consulting)

Nov 2013Feb 2014

Developed a social media and content strategy for one of the most prestigious tennis events in Australia.

  • Increase Twitter, Facebook & Instagram followers by 64% through unique content creation and effective engagement
  • Reached over 77,000 accounts
  • Trained team in social media best practices
  • Live tweeted match updates and results

Operations Manager

Social Makeovers
May 2013Jan 2014

Managed the daily operations for a boutique personal branding agency specialising in online reputation management.

  • Hired, trained and managed 11 remote employees
  • Systemised the method used to create client profiles
  • Established SEO and SMO best practices to be used
  • Designed the business model and was responsible for product development

Growth Hacker (Contract/Consulting)

Last Minute Mail
AUG 2013Nov 2013

Created the early stage customer acquisition plan for an information subscription service.

  • Designed the viral pre-launch landing page
  • Implemented the incentivised email referral system used for lead generation
  • Acquired the first 850+ subscribers without using paid media
  • Researched the target market and developed customer archetypes

Head of Digital

Awesome Solar
Mar 2012May 2013

In charge of all things digital and responsible for strategic marketing direction and implementation. Coordinated across multiple departments including sales, creative services, finance, etc.

  • Increased conversion rates 4x after leading total redesign of website 
  • Helped negotiate strategic partnership with Hanwha worth hundreds of thousands of dollars in new investment for the company
  • Planned an email marketing campaign and coordinated partnership with Ticketec to reached over 1 million people
  • Implemented an integrated CRM and proposal system saving 2 - 5 hours of work per customer   

Social Media Strategy (Contract/Consulting)

Ray White
Sep 2011Dec 2011
  • Developed a social media strategy
  • Set up and optimised social media accounts
  • Trained employees in community management
  • Wrote and led the implementation of department wide social media policy 

Social Media & Influencer Outreach Planner

Publicis Chemistry
Feb 2011Aug 2011

Spearheaded, managed and implemented a 4 stage influencer outreach campaign for a key account that increased media exposure and enhanced brand recognition. 

  • Researched, vetted and selected relevant influencers
  • Built a segmented and highly targeted list of 100's of influencers
  • Strategically engaged with influencers and created valuable incentives in order to build trust and confirm participation
  • Formalised the research, engagement and outreach process for use on other projects


Bachelor of Science, Advertising; Communications

University of Florida
  • Graduated with honors
  • Full time intercollegiate athlete on the division 1 men's tennis team
  • On the southeastern conference academic honor roll