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professional profile

A growth focused and results driven strategic thinker with a thorough understanding of social media, email marketing, community building, and content marketing strategies. Combines a strong advertising background, a dedication to customer acquisition, and an agile marketing approach to help brands thrive online.

personal traits

  • Thrive on doing things unconventionally and using imagination to design creative solutions
  • Willing to try new things (and learn from mistakes)
  • Have the mind of a creative and the processes of a manager
  • A team player who takes initiative and responsibility

Work History

Social Media Planner (Contract/Consulting)

Once Upon A Time
Jan 2015Present

Advise the planning team and help develop compelling brand narratives that connect with audiences via integrated social media campaigns.  

Head of Digital

House of Nordic Brands
Feb 2015Present

Responsible for identifying growth opportunities, creating customer acquisition plans and designing remarkable customer experiences.

eCommerce Manager

Woolland norway
May 2015Present

Managing the UK eCommerce team. Ownership of website design, optimisation and merchandising. Planner for email marketing campaigns. 

Digital Strategist (Contract/Consulting)

Tie Break Tens
May 2016OCT 2016

Created and implemented a new digital marketing strategy designed to maximise social engagements and drive ticket sales.


Local Business Labs
Jan 2013Dec 2014

Launched a small company that offered search engine optimisation, social media setup/strategy, and custom website packages to local businesses.

  • Helped over 60 clients get online and/or grow their online presence
  • Achieved first page Google rankings on key terms for multiple clients after optimising content
  • Created, optimised and managed customer social profiles including Facebook, Twitter, Google+ and LinkedIn
  • Generated over 76,000 AUD in revenue over 9 months

Social Media & Content Marketer (Contract/Consulting)

Nov 2013Feb 2014

Developed a social media and content strategy for one of the most prestigious tennis events in Australia.

  • Increase Twitter, Facebook & Instagram followers by 64% through unique content creation and effective engagement
  • Reached over 77,000 accounts
  • Trained team in social media best practices
  • Live tweeted match updates and results


Social Makeovers
May 2013Jan 2014

Started a personal branding business that helped people take control of their online reputation.

  • Took idea from concept to reality
  • Hired, trained and managed 11 remote employees
  • Systemised the method used to create client profiles
  • Established SEO and SMO best practices to be used
  • Designed the business model and was responsible for product development

Growth Hacker (Contract/Consulting)

Last Minute Mail
Jul 2013Nov 2013

Created the early stage customer acquisition plan for an information subscription service.

  • Designed the viral pre-launch landing page
  • Implemented the incentivised email referral system used for lead generation
  • Acquired the first 850+ subscribers without using paid media
  • Researched the target market and developed customer archetypes

Head of Digital

Awesome Solar
Mar 2012May 2013

In charge of all things digital and responsible for strategic marketing direction and implementation. Coordinated across multiple departments including sales, creative services, finance, etc.

  • Increased conversion rates 4x after leading total redesign of website 
  • Helped negotiate strategic partnership with Hanwha worth hundreds of thousands of dollars in new investment for the company
  • Planned an email marketing campaign and coordinated partnership with Ticketec to reached over 1 million people
  • Implemented an integrated CRM and proposal system saving 2 - 5 hours of work per customer   

Social Media Strategy (Contract/Consulting)

Ray White
Sep 2011Dec 2011
  • Developed a social media strategy
  • Set up and optimised social media accounts
  • Trained employees in community management
  • Wrote and led the implementation of department wide social media policy 

Social Media & Influencer Outreach Planner

Publicis Chemistry
Feb 2011Aug 2011

Spearheaded, managed and implemented a 4 stage influencer outreach campaign for a key account that increased media exposure and enhanced brand recognition. 

  • Researched, vetted and selected relevant influencers
  • Built a segmented and highly targeted list of 100's of influencers
  • Strategically engaged with influencers and created valuable incentives in order to build trust and confirm participation
  • Formalised the research, engagement and outreach process for use on other projects


Bachelor of Science, Advertising; Communications

University of Florida
  • Graduated with honors
  • Full time intercollegiate athlete on the division 1 men's tennis team
  • On the southeastern conference academic honor roll