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Summary

More than 11 Year experience in Medical Device Industry, 8 Year extensive experience in Sports Medicine Product, Marketing and Sales Management, delivering profitable solutions to drive sales, lead teams, attract and maintain customers, and build a solid corporate brand.

Result orientated, team player, creative, competitive and driven by success drove Sports Medicine Business in Portugal from 0% to 30% market share in 6 Years.

Gained Extensive experience working together with HQ, directly in contact with R&D and Marketing teams, giving valuable inputs on EMEA market needs.

As a native strategic orientated leader I look forward for new challenges that allow me to deliver growth through out-of-the-box strategic ideas in a competitive market like Sports Medicine.

Work History

Nov 2015Present

EMEA Training Manager - Sports Medicine Lead

Zimmer Biomet

Responsible for the organisation & further development of Zimmer Institute Surgical Skills Sports Medicine Courses all over EMEA.
Colaborate with international opinion leading faculties, EMEA countries, Brand & marketing & US Headquarter.

Jan 2014Nov 2015

EMEA Product Manager - Sports Medicine

Biomet

Reporting to the Managing Director, with a dotted line basis report to the Director of Product Management for Sports Medicine in the US.

Responsible for deploying new products and for brand development and for business growth in the mentioned areas.

Responsible for training and education of sales force and HCP´ s, and for search and development of KOL and for any Marketing activities.

Responsible to provide key customer and market feedback on Sports Medicine products in EMEA, and acting as a liaison between the Sports Medicine EMEA commercial team and the Sports Medicine Product Engine team in Warsaw.

Locally in charge of the Product management for Sports Medicine, Biologics and Biomaterials Business Units.

EMEA Product Manager Job description bullet points:

  • Business case development
  • Global forecasting
  • Product portfolio analysis
  • Surgeon Consultant (KOL) search and development
  • Work closely with Product Development team in order to provide inputs on current product design for the Sports Medicine division
  • May recommend modifications to products to enhance and improve quality and performance based on EMEA needs.
  • Identify gaps in current product portfolio that directly affect EMEA sales, providing inputs to achieve market growth
  • Represent the Voice of the Customer(VOC) in EMEA
  • Plan and execute Advisory Boards on the different Biomet Sports Medicine areas
  • Plan and execute Development and Evaluators labs
  • Close Interaction with thought leaders
  • Work closely with international marketing counterparts and Key Opinion Leaders around the world.
  • Work closely with BUM and Product Managers in EMEA to identify market needs
  • New product introduction training for commercial teams and distribution leadership.
  • Develop and maintain product rationalization strategy
  • Create distribution strategy for new products
  • Collaborate with PE marketing materials team
Sep 2013Jan 2014

Marketing Coordinator & Compliance Liaison

Biomet

Reporting to the Managing Director, responsible on the coordination of various integrated communication and marketing activities. Coordinating in production of a wide range of marketing communications. Supervising the production or implementation of marketing materials.

Acted as a Compliance Liaison for the country and executed several compliance training sessions for the company

This role was cumulative with the Product Manager role

Dec 2008Nov 2015

Product Manager Sports Medicine, Biologics & Biomaterials

Biomet

Reporting to the Managing Director, responsible for deploying new products, brand development and for business growth in the Sports Medicine, Biologics and Biomaterials Area. Responsible for training and education of sales force and HCP´ s, and for search and development of KOL and for any Marketing activities.

Responsible to manage and train 4 direct reports (2 Product Specialists and 2 Sales Agents) to ensure constant growth on the Sports Medicine, Biologics and Biomaterials Area

May 2006Nov 2008

Product Manager Biologics, Biomaterials and Microfixation

Biomet

Product Manager Biologics-Microfixation-Biomaterials at Biomet. Reporting to the Managing Director, responsible for deploying new products and for brand development, business growth in Biologics and Microfixation Areas. Responsible for training and education of sales force and HCP´ s, and for search and development of KOL and for any Marketing activities

Jun 2005May 2006

Sales Representative

Biomet

Reporting to Regional Sales Manager, responsible of sales in Biologics, Biomaterials and Microfixation on the North Region of Portugal

20052005

Regional Logistics Manager

Biomet

Reporting to Logistic Director, responsible for logistic operations and execution on the North Warehouse

20012004

Owner

Activemind Telecomunicações Lda

Owner of Telecom Agent for Enterprises for Vodafone

Education

Sep 2005Sep 2009

Marketing Management

IPAM - Marketing School for Business, Matosinhos / Lisboa
19972000

Telecommunications Engineering

Universidade Independente, Lisboa
19931996

Highschool

Escola Secundária Vergilio Ferreira


Honors & Awards

-BIOMET Sports Medicine Worldwide Associate of the Year 2010
-BIOMET Sports Medicine Outstanding Country Performance of the Year 2010
-BIOMET Microfixation Distributor of the Year 2008

Languages

  • English (Native or bilingual proficiency)
  • Portuguese (Native or bilingual proficiency)
  • French (Professional working proficiency)
  • Spanish (Professional working proficiency)

Technical Capabilities

Windows Professional XP/Vista/7/10, MAC OS, MS Office 2003/2007/2013, SAP, Acrobat

Interests

New Technology, Gadgets, Snowboarding, Bodyboarding