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Work History

20172017

Global Digital Marketing Manager

iflix

Managed the digital budget for several countries in APAC. I was in charge of planning, strategy and execution for all programmatic campaigns.

  • Independently managed 5 markets before growing the team by an additional 2 members.
  • Lead the setup and integration of DBM (Double Click Bid Manager). After showcasing performance by achieving over 100% improvement in CPA, my display campaign strategy became best practice across all markets.
  • Developed several new acquisition and re-marketing strategies utilizing audience data (DMP) and analytics data
  • Managed all ad-operation and was the primary technical contact for the digital marketing department.
  • I took on the role as project manager for the migration of campaigns and tracking from existing platforms (DCM, Adwords, GDN, Facebook) into our new programmatic platform (Adobe Media Optimizer).
  • Collaborated with media partners to rebuild iflix SEM keyword structure.
  • I setup, managed and optimized campaigns across various ad platforms, incl. Facebook, GDN, Adwords (SEM), DBM, Adobe Media Optimizer (DSP) and DCM.
  • Setup website tagging and management utilizing Google Tag Manager and Adobe Tag manager.
20162016

Senior Programmatic Trading Manager

OMD

Manage OMD's programmatic trading team. Oversaw and managed campaigns across various DSP, DMP and 3rd Party Ad Servers.

  • Managed campaigns across various DSP's, incl. DBM, The Trade Desk, MediaMath, ONE by AOL, Yahoo Gemini.
  • Managed and setup publisher deals utilising preferred SSP's, incl. AdX, Pubmatic, Rubicon.
  • Managed and troubleshoot campaigns across various ad serving platforms, including DCM & Atlas.
  • Provided campaign analysis and insights.
  • Defined programmatic best practice techniques.
  • Campaign management and optimisation training.
  • Tested and integrated new programmatic ad-tech.
  • Coordinate with planners to develop campaign strategies.
20142016

Performance Marketer

CEO at SpicyPrinters

I started my own affiliate marketing business where I setup and managed performance-based campaigns. I later employed an additional two members and we ran several campaigns that reached over %122 ROI.

  • Conceptualized, implemented and managed ROI focused desktop and mobile campaigns across several traffic sources including Native, Facebook, PPC, Display, POP.
  • Technical setup and implementation of my own campaign tracking, analytics and hosting solutions.
  • A/B Testing and data-driven optimization.
  • Optimized campaigns based on ROI and real-time performance.
  • Landing page optimization.
  • Copywriting.
  • Brand strategies.
  • Media Buying & Selling.

20132014

Programmatic Media Trader

DQ&A

Spearheaded the integration of  performance marketing tools and strategies within programmatic.

  • Built and trafficked campaigns in DSP platforms (Appnexus & DBM) across desktop, mobile, FBX and video ­platforms.
  • Collaborated with DCM team to strategies and deploy DCM campaigns.
  • Conceptualised and deployed custom tailored remarketing strategies.
  • Pioneered best practice RTB and remarketing techniques.
  • Troubleshot and triaged on technical and performance related issues.
  • Provided delivery forecasts internally as a key insight into business and infrastructure needs.
  • Employed strategic campaign set up and management tactics to maximize performance and revenue.
  • Collobrated with clients to understand goals and needs.
  • Identified new opportunities within the programmatic space.
20122013

Ad-Network International Revenue Manager

Ad Dynamo

In charge of increasing ad-yield in emerging markets. Increased publisher and network profit margins by spearheading the integration and optimisation of SSP's - increasing global ad-yield by 5%.

  • Integrated and managed SSP's (supply-side platform).
  • Ad-serving trafficking, optimization and troubleshooting.
  • Defined yield strategies and inventory optimization techniques.
  • Global publisher and advertiser account management and support.
20092012

Customer Revenue Manager

Web Africa

Headed the Customer Revenue Department. Trained and supervised a 5 person outbound sales and retentions team. Formulated and execute selling strategies to maximize ROI from existing users.

  • Deployed email marketing campaigns.
  • Managed touchpoint advertising.
  • Managed customer communication.
  • Managed affiliate incentive program.
20092010

Hosting Technical Support Agent

Web Africa

Hosting Technical Support.

  • DNS Troubleshooting.
  • Wordpress setup and configurations.
  • Troubleshooting & Configuring FrontPage Extensions.
  • Troubleshooting ASP, ASP.NET, PHP, MS SQL 2005 & 2007 applications.
  • SSL certificate implementation and troubleshooting training.
  • Troubleshooting IIS 6.
  • Domain transfers and updates.
  • Transferring and implementing websites, email and databases across servers.

Education

20112011

Digital Marketing

Quirk
  • Digital Strategy
  • Creating Digital Assets: Online Copy, Websites and Mobi Sites
  • Social Media and Viral Marketing
  • WebPR and Online Reputation Management
  • Customer Relationship Management and Email Marketing
  • Affiliate Marketing
  • Engagement Via Mobile Phones
  • Paid Media: SEO, PPC and Display Advertising
  • Web Analytics and Conversion Optimisation
20062006

MCSE (Microsoft Certified Systems Engineer)

New Horizons

Managing, Administering Microsoft Windows XP, Microsoft Windows Server 2003/Network Infrastructure/Active Directory/Security Management.

20062006

MCDBA (Microsoft Certified Database Administrator)

New Horizons

Administering, Programming Microsoft SQL Server, Transact-SQL

20032004

IEB - Matriculation Exemption

Reddam Atlantic Seaboard

English, Afrikaans, Mathematics, Science, Geography, Computer Science (Java), Business Economics