DBM, The Trade Desk, MediaMath, AOL, Yahoo Gemini, Rubicon, Pubmatic, DCM, Atlas.
Head of Performance Marketing
- [email protected]
Hands-on manager covering all ROI focused digital marketing. My performance marketing team consists of performance channel managers (Search, Social and Display), analysts and ad-tech specialists.
Managed the digital budget for several countries in APAC. I was in charge of planning, strategy and execution for all programmatic campaigns.
I started my own affiliate marketing business where I setup and managed performance-based campaigns. I later employed an additional two members and we ran several campaigns that reached over %122 ROI.
Spearheaded the integration of performance marketing tools and strategies within programmatic.
In charge of increasing ad-yield in emerging markets. Increased publisher and network profit margins by spearheading the integration and optimisation of SSP's - increasing global ad-yield by 5%.
Headed the Customer Revenue Department. Trained and supervised a 5 person outbound sales and retentions team. Formulated and execute selling strategies to maximize ROI from existing users.
Managing, Administering Microsoft Windows XP, Microsoft Windows Server 2003/Network Infrastructure/Active Directory/Security Management.
Administering, Programming Microsoft SQL Server, Transact-SQL
English, Afrikaans, Mathematics, Science, Geography, Computer Science (Java), Business Economics