Daniel Garza

Strategic Communications Executive

Work History

Work History
Jan 2011 - Present

Senior Vice President

PrxDigital - San Jose, CA
  • Leverage extensive experience in strategic communications to lead and manage daily operations of one of San Jose's oldest and most prestigious public relations firm.
  • Provide effective and meaningful counsel to a wide range of clients, from technology companies to nonprofit organizations to government agencies.
  • Increased agency's client base; implemented award-winning video production services; enhanced and expanded social media, content marketing, and media crisis management services.
Dec 2011 - Dec 2012

Adjunct Professor, Journalism

San Jose State University
  • Brought deep insight and experience in the news business to two senior-level courses teaching students real-world skills needed to produce a weekly campus newscast – Update News.
  • Students learned the fundamentals of TV news broadcasting to prepare them to successfully  enter TV news industry.
Oct 2010 - Oct 2011


Yahoo - Sunnyvale, CA
  • Produced highly successful weekly Yahoo! series – Upgrade Your Life with Becky Worley.
  • Collaborated with on-air talent, production crews, post production editors, and front page editors to deliver broadcast quality and editorially sound content attracting millions of viewers.
Aug 2008 - Oct 2010

News Writer

KTVU - Oakland, CA
  • Veteran journalist working with producers, video editors, and assignment editors to produce well-written and researched stories for award-winning evening newscasts.
Oct 2008 - May 2010

Community Engagement Specialist

South County Collaborative - Gilroy, CA
  • Leveraged strong communications and organizational skills for South County Collaborative initiative – Communities United in Prevention – as part of White House Office of National Drug Control Policy grant.
  • Effectively engaged and organized community leaders and high school students to reduce high incidence of underage drinking in Gilroy.
Jun 2000 - Jun 2008

News Reporter

NBC Bay Area - San Jose, CA
  • Highly respected award winning journalist covering general assignments with a focus on local and state government.
  • Capitalized on deep understanding of and interest in public policy to cover San Jose City Hall and California government.
  • Under intense daily deadline pressure, researched story ideas, interviewed news makers, and delivered live news reports.
Mar 1997 - Jun 2000

Senior Reporter

Caribbean Business Newspaper - San Juan, PR 
  • Award-winning reporter and editor covering shipping, transportation, manufacturing, and tourism for Puerto Rico's only English-language business weekly.
Mar 1996 - Mar 1997

Caribbean Desk Editor

Associated Press - San Juan, PR 
  • Edited stories from journalists around the Caribbean for international wire service distribution.
Jan 1987 - Jan 1996

News Reporter

KNTV - San Jose, CA
  • Highly respected award-winning journalist covering general assignments for San Jose's ABC affiliate.
Apr 1989 - Jan 1996


KNTV - San Jose, CA
  •  Produced and hosted long-running weekly Hispanic public affairs program – Comunidad del Valle.
Jan 1984 - Jan 1987

Chief Photographer

KNTV - San Jose, CA
  • Managed and led staff of award-winning photojournalists for daily newscasts.



B.S. Journalism

San Jose State University


Media Crisis Training
Content & Social Media Marketing
Video Production
Fluent Spanish