professional profile

A growth focused and results driven strategic thinker with a thorough understanding of social media, email marketing, community building, and content marketing strategies. Combines a strong advertising background, a dedication to customer acquisition, and an agile marketing approach to help brands thrive online.

personal traits

  • Thrive on doing things unconventionally and using imagination to design creative solutions
  • Willing to try new things (and learn from mistakes)
  • Have the mind of a creative and the processes of a manager
  • A team player who takes initiative and responsibility

Work History

Work History

eCommerce Manager

Woolland norway
May 2015 - Present

Managing the UK eCommerce team. Ownership of website content, optimisation and merchandising. Managing the digital marketing and E-CRM strategy.


House of Nordic Brands
Feb 2015 - Present

Responsible for identifying growth opportunities, creating customer acquisition plans and designing remarkable customer experiences.

Social Media Planner (Contract/Consulting)

Once Upon A Time
Jan 2015 - Present

Advise the planning team and help develop compelling brand narratives that connect with audiences via integrated social media campaigns.  


Local Business Labs
Jan 2013 - Dec 2014

Launched a small company that offered search engine optimisation, social media setup/strategy, and custom website packages to local businesses.

  • Helped over 60 clients get online and/or grow their online presence
  • Achieved first page Google rankings on key terms for multiple clients after optimising content
  • Created, optimised and managed customer social profiles including Facebook, Twitter, Google+ and LinkedIn
  • Generated over 76,000 AUD in revenue over 9 months

Social Media & Content Marketer (Contract/Consulting)

Nov 2013 - Feb 2014

Developed a social media and content strategy for one of the most prestigious tennis events in Australia.

  • Increase Twitter, Facebook & Instagram followers by 64% through unique content creation and effective engagement
  • Reached over 77,000 accounts
  • Trained team in social media best practices
  • Live tweeted match updates and results


Social Makeovers
May 2013 - Jan 2014

Started a personal branding business that helped people take control of their online reputation.

  • Took idea from concept to reality
  • Hired, trained and managed 11 remote employees
  • Systemised the method used to create client profiles
  • Established SEO and SMO best practices to be used
  • Designed the business model and was responsible for product development

Growth Hacker (Contract/Consulting)

Last Minute Mail
Jul 2013 - Nov 2013

Created the early stage customer acquisition plan for an information subscription service.

  • Designed the viral pre-launch landing page
  • Implemented the incentivised email referral system used for lead generation
  • Acquired the first 850+ subscribers without using paid media
  • Researched the target market and developed customer archetypes

Head of Digital

Awesome Solar
Mar 2012 - May 2013

In charge of all things digital and responsible for strategic marketing direction and implementation. Coordinated across multiple departments including sales, creative services, finance, etc.

  • Increased conversion rates 4x after leading total redesign of website 
  • Helped negotiate strategic partnership with Hanwha worth hundreds of thousands of dollars in new investment for the company
  • Planned an email marketing campaign and coordinated partnership with Ticketec to reached over 1 million people
  • Implemented an integrated CRM and proposal system saving 2 - 5 hours of work per customer   

Social Media Strategy (Contract/Consulting)

Ray White
Sep 2011 - Dec 2011
  • Developed a social media strategy
  • Set up and optimised social media accounts
  • Trained employees in community management
  • Wrote and led the implementation of department wide social media policy 

Social Media & Influencer Outreach Planner

Publicis Chemistry
Feb 2011 - Aug 2011

Spearheaded, managed and implemented a 4 stage influencer outreach campaign for a key account that increased media exposure and enhanced brand recognition. 

  • Researched, vetted and selected relevant influencers
  • Built a segmented and highly targeted list of 100's of influencers
  • Strategically engaged with influencers and created valuable incentives in order to build trust and confirm participation
  • Formalised the research, engagement and outreach process for use on other projects



Bachelor of Science, Advertising; Communications

University of Florida
  • Graduated with honors
  • Full time intercollegiate athlete on the division 1 men's tennis team
  • On the southeastern conference academic honor roll


  • Google Analytics
  • Facebook Insight
  • Twitter Analytics
Marketing Tools
  • HootSuite
  • Buffer
  • Mail Chimp
Adobe Suite
  • Photoshop
  • Illustrator
  • Indesign
  • HTML 5
  • CSS 3
  • Schema markup
  • Setup
  • Customisation
  • Optimisation
  • Landing page copywriting
  • Email copywriting
  • Blog post copywriting
  • English (native)
  • Norwegian (native)
Microsoft Office Suite
  • Word
  • Power Point
  • Exel
Online Advertising
  • Google Adwords
  • Facebook Ads
  • Twitter Ads