Daniel Cabrera Olayo

  • Madrid Area, Spain, ES
Daniel Cabrera Olayo

#digital #marketing #product

Work History

Work History
Jul 2012 - Present

Senior Online Marketing

Online Services
Senior Online Marketing at Vodafone My current responsibilities in the Vodafone Online Services-Cross Capabilities department include: Communications and Operational Development of Vodafone Spain website for the B2B segments(freelacers, SME and Corporate). Main point of contact and with the Brand, Product, Marketing and IT teams for the coordination and implementation of digital actions and plans. Decision-making on information architecture and interaction of web and mobile users in order to increase conversion and user engagement. Coordination and supervision of a 3-people team for the generation and optimization of the web and mobile content of Vodafone. es Define Go to Market metrics, goals and benchmarks and track/report progress against them.
Jan 2008 - Jun 2012

Online Marketing Manager

Online Services
Digital Business Development and Online Marketing Manager at ASPgems Working in ASPgems, the leading Ruby on Rails company in Spain, my key responsibilities reporting to CEO includes: Business Development
Oct 2005 - Jan 2008

Marketing Specialist

Online Services
Online Marketing Specialist at Orange In the team responsible for the development of Orange Spain online channel my key responsibilities were: Analysis and definition of the sale´ s processes for mobile products(prepaid and postpaid customers). KPI creation in various business functions. Development of specific web offers based on customer segmentation with the internal areas of product marketing, new services and IT department. Commercial relationship with partners of the processes and services needed for online sales activity. Running reports/analysis on campaigns as requested as well as planning CRM marketing and promotions with CRM team.
Oct 2003 - Oct 2005

Business Development

Online Services
Business Development E-care at Amena Web customer care strategy and implementation(ORANGE E-care), reducing Call Center costs as well as increasing customer satisfaction(IVR channel and e-care channel).

Education

Education
2011 - 2012

MASTERS

School
2010 - 2010

PGCE

Universidad Complutense de Madrid
2000 - 2004

Universidad Antonio de Nebrija
2000 - 2004

BACHELORS

Universidad Antonio de Nebrija
2002 - 2003

Ecole supérieure de Commerce