Daniel Cabrera Olayo

Senior Online Marketing at Vodafone My current responsibilities in the Vodafone Online Services-Cross Capabilities department include: Communications and Operational Development of Vodafone Spain website for the B2B segments(freelacers, SME and Corporate). Main point of contact and with the Brand, Product, Marketing and IT teams for the coordination and implementation of digital actions and plans. Decision-making on information architecture and interaction of web and mobile users in order to increase conversion and user engagement. Coordination and supervision of a 3-people team for the generation and optimization of the web and mobile content of Vodafone. es Define Go to Market metrics, goals and benchmarks and track/report progress against them.

Digital Business Development and Online Marketing Manager at ASPgems Working in ASPgems, the leading Ruby on Rails company in Spain, my key responsibilities reporting to CEO includes: Business Development

Online Marketing Specialist at Orange In the team responsible for the development of Orange Spain online channel my key responsibilities were: Analysis and definition of the sale´ s processes for mobile products(prepaid and postpaid customers). KPI creation in various business functions. Development of specific web offers based on customer segmentation with the internal areas of product marketing, new services and IT department. Commercial relationship with partners of the processes and services needed for online sales activity. Running reports/analysis on campaigns as requested as well as planning CRM marketing and promotions with CRM team.

Business Development E-care at Amena Web customer care strategy and implementation(ORANGE E-care), reducing Call Center costs as well as increasing customer satisfaction(IVR channel and e-care channel).