Danielle Schmidt

Danielle Schmidt


To achieve a challenging position that enables me to utilize progressive experience and skills in the areas of Fashion Styling and/or Marketing/PR within the New York, Chicago, and/or L.A. area fashion field.


I recently graduated from Miami University in Ohio and cannot wait to explore the New York, Chicago, or L.A. fashion field. Through my involvement at the university, as well as my work experience, I have dabbled in a plethora of areas pertaining to fashion, such as styling, personal assisting, merchandising, marketing, and PR. It is because of this that I believe I have the background and qualifications one would seek in a member of their team.

As you will note under Work History, I was given the opportunity to work backstage during the Mercedes-Benz Fashion Week 2011 assisting the Behnaz Sarafpour team. Through this amazing experience, I was able to see firsthand the inner-makings of a show, assist the production manager, and learn to pay attention to minute details to ensure the show's success. In addition, I had a summer internship in Las Vegas with Heather Allen Concepts. During this internship, I delegated couture installations at Chanel, personally merchandised various shops at the Palazzo Hotel, and collaborated with the design team for innovative ideas for couture shops at Fashion Show Mall.  Currently, I am working as a personal assistant and the VP of Marketing for Health Source Chiropractic.  Not only do I maintain constant organization of the office, hold responsibility for the doctor's schedule, and communicate with high-profile clients, but I also created and control the office's electronic media, book many events, and obtain approximately 5 new clients weekly. 

Additionally, I have taken on much responsibility at Miami University as an executive member of both marketing and event planning for Miami University's Fashion Club (MUCFD). As an executive member, I have styled and directed a promotional photo shoot advertisement, proposed new marketing strategies for our spring show, and obtained an individual business contact list in order to build our club's brand. My experience with MUCFD, as well as my extensive involvement with my internships, has taught me to pay attention to detail, organize continuously, take initiative when I can bring new ideas to the table, be responsible for all actions, form lasting relationships, and execute orders with diligence. I believe these valuable experiences, combined with my course work in multiple Communications, Marketing and Management courses, will prove that I can be a vital member of any team.

Work History

Work History
Feb 2011 - Present

Personal Assistant

Behnaz Sarafpour

·       Personally assisted in the execution of the Behnaz Sarafpour Mercedes-Benz Fashion Week  presentation.

·       Took initiative to independently reach out to designers to set-up pro-bono work for fashion week.

·       Maintained a consistently controlled and organized environment back-stage.

·       Dressed and prepped models before the presentation.



Sep 2011 - Present

Fashion Stylist and Wardrobe Consultant

JB Styles

JB Styles,Stylist and Executive Assistant; Chicago, IL<

·Styled photo shoots-both promo and professional.

·Edited client’s wardrobes and personally shopped at various stores. 

·Managed JB Styles Twitter and Facebook pages. 

·Assisted in the marketing and launch of JB Styles Lux Tours.

May 2011 - Present

Personal Assistant and VP of Marketing

Health Source Chiropractic

·Maintained control over the doctor’s and office calendar and travel plans.

·Booked and managed multiple events in order to obtain new clients.

· Created relationships with local businesses.

·Filed and organized all office paperwork. 

·Upheld constant office organization in a fast paced environment.

·Constructed and upheld the office’s Twitter and Facebook accounts.

Sep 2011 - Present

Fashion Stylist Intern

Anastasia Chatzka

Anastasia Chatzka,Fashion stylist Intern; Chicago, IL

·Styled photo shoots for summer 2012 collection with 20+ looks.

·        Designed and merchandised boutique windows.

·        Planned fashion events with other Chicago designers.

·        Attended fashion events in order to promote Anastasia's "out-of-the-box" couture line. 

Aug 2009 - Jun 2011

Executive Marketer and Stylist

Miami University Club of Fashion and Design (MUCFD)

·        Styled, directed, and managed a photo shoot to use as a promotional advertisement. 

·        Created innovative marketing strategies, such as a flash mob and model auction, which resulted in

our second highest gross donation. 

·        Gained personal business contacts to work with in order to build our club's brand and to promote positive relationships with businesses uptown.

·        Teamed with both America's Next Top Model and Abercrombie's Gilly Hicks brand. 



Aug 2009 - Aug 2010

Marketing Committee/Writer

UP Fashion Magazine

·        Composed blog entries pertaining to Miami's fashion--relating to the season's do-s and don't-s.

·        Highlighted and introduced the latest trends to Miami University students.

·        Contacted and established relationships with potential clients to advertise in the magazine.

May 2010 - Aug 2010

Lead Design Marketer and Merchandiser

Heather Allen Concepts
  • Directed decorative couture installations and display merchandising at Chanel.
  • Collaborated with design team for new ideas for custom fixtures and prop designs.
  • Individually controlled weekly maintenance of current visual displays, complete visual designs and season specific displays in the Palazzo Hotel.
  • Granted responsibility to manage projects independently after one week at Heather Allen.
May 2004 - Aug 2007

Buyer/Personal Assistant

Butterfield Country Club Boutique

·        Selected upcoming looks in designer catalogs to purchase for the boutique. 

·        Formed personal relationships with clients and aided them in purchase decisions.

·        Executed orders, inventory, accounting, schedules, sales, delivery, and in-store set-up of displays




Stylist for MUCFD promo




Personal Assistant

I have been a personal assistant to everyone from Product managers during New York Fashion Week to university photographers during a shoot.  My ability to conform with my surroundings have lead me to fit right in with any situation.  I have the power and drive to work with diligence and pay attention to every detail.  


Merchandised for Chanel, the Palazzo Hotel and various other boutiques in Las Vegas.    


Styled for boutiques, promo photo shoots, and blog photo shoots.