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Dan's Executive Bio:

“The aim of marketing is to know and understand the customer so well the product or service fits him/her and sells itself” – Peter F. Drucker

Dan is a creative, executive leader of business, marketing management, integrated communications and sales strategies. He works with organizations that share his enthusiasm for innovative, customer centric execution of marketing and business plans.

Much more the simply a “creative of marketing guru” type; Dan is vigilant about balancing the needs of the business with the needs of the customer into everything that he does.

With a Masters Degree in marketing and a successful track record in various communications and advertising industries (which includes time at PR Newswire where he ranked in the top 10% in sales nationally, Getty Images where he developed a marketing strategy that generated over $3 Million in new sales, and Hostway where he led the creation of a turnkey interactive agency), Dan’s true talents lie in identifying key strategic consumer insights, developing comprehensive integrated marketing programs and implementation to complement the organization vision.

Dan is currently working as the Director of Marketing and Operation for Zacks VerticalReach Media in Chicago.A Division of Zacks Investment Research, VerticalReach is is interactive advertising network that offers online, email, direct mail, and lead generation marketing solutions to advertisers along with ongoing website monetization strategies for publishers.

You can learn more about the things Dan can bring to your organization throughout this VisualCV or by visiting his website located here.

Dan's Online Portfolio

Career Highlights & Achievements

Download Dan's PDF Resume

Work experience

Account Executive

PR Newswire

PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital. Worked with new accounts to design and fulfill news dissemination programs. Created direct marketing strategies to announce new products and promotions. Supervised “Media Coffees” which brought clients into contact with members of the media. Areas of responsibility included; customer service, sales support, prospecting, and account management.

  • Picked over three internal candidates for a new Account Executive position
  • Ranked in the top 10% of sales nationally
  • Chosen by the West Region VP as a lead member of the team assigned to reorganize sales support/call center operations

Sales Executive, Advertising

Getty Images is the leading creator and distributor of stock still imagery, footage, music and other premium content. Hired to lead prospecting efforts to acquire new clients and grow low activity accounts. Worked with the creative professionals to implement project management tools and integrate visuals into communication programs. Managed key accounts including BBDO (dell Computers), C-Change (Accenture), Aspen Marketing Services (SBC), Bradley & Montgomery (Bank One/Chase) Allstate Insurance and Hewitt Associates. Areas of responsibility included; prospecting, cold calling, account management, product positioning, sales training, and creating marketing collateral.

  • Beat out a candidate pool of four to be hired as the first outside sales representative and was later promoted to Advertisings Sales Executive
  • Developed a marketing and sales plan that shifted focus from selling imagery to selling creative work-flow efficiencies
  • New marketing plan and prospecting efforts produced $3.3 million in new business

Manager Marketing & Design Services

Hostway Corp., a global leader in hosting and domain name registration with over 600K clients was looking to expand their service offerings.Was recruited to help build, manage, and market a new division that provided Web Site Design and Search Engine Marketing (SEO & PPC) solutions to current and prospective clients.Areas of responsibility included; market research and product segmentation, building, training and managing a sales and project management team, developing sales collateral, managing integrated marketing efforts including PPC, online lead generation and direct mail, account management of large spend PPC accounts, 3rd party relationship management, P&L marketing expenditures, development of internal project management processes.

  • Chosen fromeight internal candidates to lead the division
  • At the request of the CMO and co-founder, presented web design and marketing strategies at conferences in Chicago, New Orleans, and Vancouver
  • Produced nearly 500 clients and just under $750K in revenues

Director of Marketing & Operations

Zacks VerticalReach Media

Initially brought in by the Executive Vice President of oversee partner management and business development, was promoted to lead the launch of VerticalReach Media, VRM.  VerticalReach, a $12 million subdivision of Zacks Investment Research, is an interactive ad network that provides CPM, CPA, CPL and CPC online, email, lead generation and direct mail marketing tools for advertisers and monetization strategies for websites.Areas of responsibility include; market research and customer profiling, market position strategies, creation of all customer facing marketing materials, sales and business development team building, training, and management, sales support, business development, publisher relations, 3rd party management, managing internal operations including interactive marketing programs and the instillation of a CRM.

  • Increase network partnerships by 150% and grow total average monthly new business advertising orders from $2K to $15K by uniting sales and business development efforts
  • Appointed by executive leadership to mange the integration of a new CRM/Transaction system



May 2005

Masters of Science

Integrated marketing communications (IMC) is the process of creating and maintaining profitable relationships with consumers and other important stakeholders by strategically controlling and influencing the communications sent to them while encouraging meaningful dialogue with them. IMC offers a new way of looking at the entire marketing puzzle, which once was viewed in terms of pieces, such as advertising, sales promotion, direct marketing, public relations, investor relations and employee communications.  Completed program with a 4.0/4.0 GPA