“The aim of marketing is to know and understand the customer so well the product or service fits him/her and sells itself” – Peter F. Drucker
Dan is a creative, executive leader of business, marketing management, integrated communications and sales strategies. He works with organizations that share his enthusiasm for innovative, customer centric execution of marketing and business plans.
Much more the simply a “creative of marketing guru” type; Dan is vigilant about balancing the needs of the business with the needs of the customer into everything that he does.
With a Masters Degree in marketing and a successful track record in various communications and advertising industries (which includes time at PR Newswire where he ranked in the top 10% in sales nationally, Getty Images where he developed a marketing strategy that generated over $3 Million in new sales, and Hostway where he led the creation of a turnkey interactive agency), Dan’s true talents lie in identifying key strategic consumer insights, developing comprehensive integrated marketing programs and implementation to complement the organization vision.
Dan is currently working as the Director of Marketing and Operation for Zacks VerticalReach Media in Chicago.A Division of Zacks Investment Research, VerticalReach is is interactive advertising network that offers online, email, direct mail, and lead generation marketing solutions to advertisers along with ongoing website monetization strategies for publishers.
You can learn more about the things Dan can bring to your organization throughout this VisualCV or by visiting his website located here.