Dana VanDen Heuvel is an award-winning marketing blogger, author of the American Marketing Association’s Marketech ’08 Guide to Marketing Technology and Guide to Social Network Marketing and the creator of the AMA’s TechnoMarketing training series.Dana is a widely recognized expert on thought leadership marketing, social media, blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks at over 50 events each year on these and other marketing topics at industry and private client events. Dana founded BlogSavant, one of the nation’s first weblog and social media marketing consultancies, which he is still active in. He currently runs The MarketingSavant™ Group, a thought leadership and social media marketing consulting and training firm that helps marketers leverage emerging marketing trends and technology to reach and keep customers.
Jun 2004 - Present
Founded a weblog and Internet marketing consultancy focused on equiping emerging brands and thought leaders with Internet marketing and weblog strategy, process, and services to ensure success in their vertical market space. * Advised CEOs, marketing consultants, entrepreneurs, and political candidates on weblog strategy, technology, tactics and internet community marketing protocol. * Served as a weblog correspondent writing a weblog for a marketing outsourcing firm. Conducted research and contributed weblog posts on the subject of outsourcing sales and marketing services. * Sought after speaker on weblog & Internet marketing strategy presentations and part of the American Marketing Association's HotTopic blogging events.
Jan 2007 - Jan 2008
Perfect Patients Pty Ltd
Contractor - Sales & Operations leadership role with the most advanced website and Internet marketing service provider for the chiropractic industry.
Jun 2005 - Dec 2006
Director, Business Development
Pheedo, Inc. (www.pheedo.com)
As an early stage team member in this venture funded Internet startup I led our business development efforts, establishing key partnerships and alliances that drove the growth of the RSS, blog and Podcast advertising business. Assisted in developing RSS ad server and RSS analytics product release strategies. • Participated in the development of Pheedo marketing & thought leadership strategy. Personally responsible for executing ‘thought leadership’ marketing strategy. • Worked closely with public relations firm to secure speaking engagements, media placement, press interviews and bylined articles. Personally delivered over 20 presentations at marketing conferences in 2005 and several media interviews. • Produced industry-first reports on Pheedo RSS & weblog advertising data, positioning Pheedo as the leader in RSS advertising analytics. • Secured business partnership agreements within the RSS industry and participated in publisher recruitment and onboarding efforts.
Jun 2004 - Jun 2005
Sales Operations Manager
Schneider National Inc
In this position my primary responsibility is to manage the development and implementation of sales processes that maximize the overall effectiveness of the sales organization. I am responsible for driving the implementation and ensuring standardization of company processes collaborating, developing, implementing and managing all the sales and support programs. I am working closely with other divisions within the company to develop seamless programs and reporting processes. In addition to continuous improvement of processes I am responsible for the development of employees through individual goals, objectives, and development plans.
Nov 2001 - Jan 2004
Director, Sales Technology and Web Marketing
Krueger International (KI)
* Increased website lead generation from 2400 leads to 8510 leads in my first year (354%). * Conceptualization and creation of over 600 customer extranets. * Created and executed monthly email marketing campaigns. * Increased email to lead conversions by over 25%. * Designed and executed KI's search engine marketing and pay-per-click marketing strategies. * Forged inter-company agreements positioning my team as the sole e-business and e-marketing resource for all of KI's subsidiary companies, saving over $400,000 in outsourcing. * Implemented a web analytics program for marketing and advertising ROI analysis and cut over $100,000 in advertising expenditures. * Evangelized KI's sales and marketing support technology to field sales reps, customers, internal stakeholders, and industry press. * Drove adoption of Sales Force Automation tools and web-based customer service applications.
Nov 2000 - Nov 2001
Sales Force Automation Manager
Warner Bros./AOL-Time Warner
Directed the strategic design and implementation of a Sales Force Automation system utilizing the Siebel Consumer Goods application. * Led a cross-department team of sales managers, IT developers, analysts, and executive sponsors in developing enhancements and changes to the SFA system and processes. * Developed and delivered all SFA training. Pioneered web-based training for the sales force in the US and UK. * Increased acceptance and usage of the system by 20% in the first 60 days of employment through effective training programs. * Implemented system to accurately track and reconcile COOP and MDF advertising spending, allowing Warner Bros. to reclaim $3 million in unspent ad monies in under 6 months * Recipient of the "Razor's Edge" award for outstanding work ethic and service. Nominated by sales force.
Sep 1998 - Oct 2000
As a KI Sales Specialist, exceeded sales goals by over 150% for 2 years while developing business in the high-tech, federal government, and education markets and maintaining relationships with KI's national accounts, Office Depot and Office Max. * Maintained a highly visible position, interfacing with end users and intermediaries throughout the sales and project cycle: presented solutions, resolved technical issues, defined client needs and project scope. * Conducted west coast SFA and technology related training. Mentored new Sales Rep Trainees in the Los Angeles office.