Vice President/Marketing & Sales Director
Select Bank & Trust Company
A $742 million in assets bank with 14 locations in North Carolina
Manage marketing, customer relationship management program, advertising, promotions and new product development. Oversee development and implementation for all print and electronic marketing channels. Ensure consistent brand image and positioning.
Experienced in CRM (Customer Relationship Manager) systems
Sales tracking, campaign development, implementation and reporting
Plan, develop and implement all merger, shareholder, employee, customer and media communication.