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Dana Cochran

Vice President/Director of Marketing

Summary

Accomplished marketing professional with broad experience encompassing marketing, advertising and branding strategies, creative development, media planning and buying, product development and implementation, and dedicated to providing creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Focused on achieving continuous, improved business performance through growth while achieving service excellence.

Work experience

Apr 2006Present

Vice President/Marketing & Sales Director

Select Bank & Trust Company
  • A $742 million in assets bank with 14 locations in North Carolina

Manage marketing, customer relationship management program, advertising, promotions and new product development. Oversee development and implementation for all print and electronic marketing channels. Ensure consistent brand image and positioning.

  • Experienced in CRM (Customer Relationship Manager) systems

  • Sales tracking, campaign development, implementation and reporting

  • Plan, develop and implement all merger, shareholder, employee, customer and media communication.

19982006

Marketing Coordinator

Dunn Area Tourism Authority

Responsible for the disbursement of hotel occupancy tax for the promotion of Harnett County for travel and tourism. Responsible for brand development of the City of Dunn through an image campaign, developed the North Carolina Cotton Festival, development and maintained a tourism website, visitor guides and worked to increase occupancy rates in  the county through the acquisition of sporting events and meetings and conventions.

Certifications

2015Present

North Carolina School of Banking

North Carolina Banker's Association
20072009

Graduate of the ABA School of Bank Marketing and Management

American Bankers Association