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Performance-driven Media Production professional with strong academic qualifications combined with exceptional content creation, project management and social media skills.  Gained additional marketing and customer experience by working for industry leaders while pursuing my degree.  Extensive educational qualifications including an Honours Bachelor of Arts in New Media Studies from the University of Toronto.  Outstanding ability to work well as team member and leader with an exceptional work ethic.   

Work experience


Executive Producer's Assistant

Motek Cultural Initiative
  • Provided expert assistance with all community, vendor, client and internal outreach and communication (written and verbal)
  • Sought to support the improved development and organization of all aspects of event logistics including agendas, schedules, timelines, task lists, and event programs and scripts
  • Responsible for the flawless execution of all event packing, unloading and re-loading, and the organization of all event materials
  • Improved procedures for the implementation of social and digital media outreach including drafting clear, accurate emails and social media posts
  • Improved the organizational efficiency of database entry through the integration of numerous software solutions
  • Streamlined office-related errands, including drop-offs and pick-ups of event materials, and significantly reduced related administrative costs
  • Directed all logistical operations for events: Expertise in planning and managing food/beverages, room set-ups, audio/visuals, entertainment and staff management
  • Achieved over 100% increase in revenues by up-selling clients: assisted in the company achieving record-breaking growth
  • Collaborated with outside vendors to ensure client needs are exceeded
  • Provided full-life cycle project management: took event from conception to completion
  • Provided crisis management during events and foreshadowed potential problems to eliminate before the event

Social Media Intern

Motek Cultural Initiative
  • Improved methods to update, schedule, respond and maintain organization’s messaging across all Social Media platforms and greatly reduced related overhead costs
  • Conceive of, launch, and manage comprehensive social media campaigns to advertise organization’s events and increased penetration in key markets
  • Utilized social media as an Online Reputation Management tool to constantly support artists who come from Israel
  • Maintain the organization’s online presence through innovative content creation and continual research of market conditions
  • Monitor the impact of social media campaigns through superior analytics to evaluate the organization’s efforts and improve them
  • Integral part of the creative team, creating outstanding social media campaigns to address the organization’s needs and receiving superb reviews from management
  • Developed protocols and procedures for utilizing marketing vehicles of emerging technology – mobile websites, apps, social media, Groupons – to integrate them into tools that generated an entire new stream of revenue:  this development accounted for over 40%
  • Used the internet to advertise brands and promotional events using SEO, websites, articles and market research
  • Identified opportunities to exceed client expectations – email marketing campaigns, social media, mobile web marketing, web and email design, analytics and custom campaign solutions
  • Demonstrated ability to work with project managers, lead developers & designers adhering to all project timelines, while maintaining quality and delivering the best results for clients
  • Offered online strategy consultation based on client analytics to create and improve processes and systems to maximize campaign effectiveness



Amica Mature Lifestyles
  • Regularly prepared the dining room for meal service as well as leaned food areas and prepared all dining areas for the next meal service in order to ensure the highest standards of safety and cleanliness
  • Took numerous orders and presented specialized meals to residents/guests in a professional and courteous manner and consistently provided 5-star service
  • Conducted final check of food items prior to serving customers to ensure quality maintenance while under strict deadlines and heavy workload
  • Maintained outstanding serving standards and ensured complete compliance with all regulations while performing duties
  • Provided record breaking sales and customer service records to elite and high-end clientele
  • Provided personalized attention to exclusive clientele ensuring that all their expectations are exceeded
  • Increased revenues by up selling drinks and menu specials
  • Achieved a record number of referrals and repeat business due to lasting relationships built
  • Mixed and served alcoholic and nonalcoholic drinks, chilled wine and bottled beer and ensured 100% fiscal integrity with each transaction

Barista and Floor Manager

Second Cup

Mississauga, Ontario


Media Intern and Mailroom Clerk

Cossette Communication Group

Toronto, Ontario


Sound Editor

Ryerson University Radio Station

Toronto, Ontario


Team Leader


Toronto, Ontario



Honors B.A

University of Toronto

New Media Studies, Psychology and Philosophy


Joint Program Certificate

Centennial college

Project Management, Film Production and Interactive Media Design

Technical skills

Microsoft Office - Word, Excel, PowerPoint, Outlook  

Final Cut Pro, HTML, the Adobe Suite


Student Government Leadership Program,  Central Technical School, Toronto: 2008 - 2010