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Marlon Branicki, Executive Vice President of Research & Development at MyWebGrocer

I highly recommend Dan Russell for any organization that is seeking a serious contributor to their value-chain. During his time @MyWebGrocer, Dan transitioned through many roles within both our operations and software engineering teams. He always gives a valiant effort and is capable of quickly familiarizing himself with any technology. Prototype to production, Dan can develop it with the appropriate trade-offs needed to optimize short and long-term business value. Need a *solutions* engineer? You’ve found him.

Jeff Downs, CIO at MyWebGrocer

Dan is a very resourceful developer who looks beyond the immediate task or project, sees the larger picture and can often suggest additional opportunities. He is naturally inquisitive, constantly learning and challenging his knowledge. He can be counted as a key player in any significant situation.

Alec Newcomb, Chief Strategy Officer at MyWebGrocer

Dan was our goto Engineer for complicated projects which he would execute with great skill and insight into where the business was headed not just the code.

Joe Mescher, Media Sales Director, OEM at Dealer.com

Dan is an incandescently brilliant computer engineer with the unparalleled power to deliver products from idea to market quickly and profitably.

An example of Dan's creativity is the fact he devised a solution allowing a major supermarket chain to appear at the top of Google search engine results pages while collecting profitable customer lead submissions in the process. Dan built the product from scratch, driving millions in long term revenues.

Dan is also an SEO specialist. He is the producer of multiple top ranking web videos and sites that deliver helpful content to hundreds of thousands of users across the world.

Dan is an outlier. You will never meet an individual with such a robust combination of skill sets. In a world of increased 'specialization', Dan is the one person who can spot opportunities and help you build them into a profitable business.

Elise Richardson, Digital Marketing & Creative Professional

Dan is your go-to guy for development and analytics. His ability to manage multiple project variables combined with his extensive SEO experience results in complex and effective solutions for any project he is a part of. I have had the pleasure of collaborating with Dan on several projects and can honestly say that he is one of the most knowledgeable, detailed and insightful professionals that I have worked with. I highly recommend him.

Intro

It’s an exciting time to be a developer!  With the emergence of the cloud, we have a new set of tools at our disposal to build loosely-coupled, highly-available, scalable applications.  I have over 10 years of experience as a key player in early-stage through late-round startups.  Startups are an indispensable way to gain experience as a developer, because you wear so many hats.  I’ve built everything from Windows services to an Ad API that can handle 10,000 requests per second per node.  This experience allows me to architect solutions to complex problems with the right set of technologies.  I can’t wait to see what problem I’ll be solving tomorrow!

Work experience

2017Current

Software Architect

Roadvision

- Designed and implemented Virtual Private Cloud on AWS for migration of legacy applications(VPC, Site to Site VPN, OpenVPN, Security Groups, Subnets, Routing Tables, EC2, RDS, S3,Storage Gateway, AWS Lambda). 

- Rapid prototyping for sales/demo purposes. 

- Designed and developed multi-tenant VueJS application with a blend of new and legacy APIs(AWS Lambda, API Gateway, .NET, NodeJS, VueJS).

Mar 2016Oct 2017

Software Architect - DevOps

MyWebGrocer

- Lead Architect on DevOps Team

- Designed and Developed Azure ARM Templates for automated deployment of SiteCore to dev, test and production environments

- Developed 'serverless' content server solution leveraging Azure to replace inefficient/expensive legacy solution

- Led technical implementation of new solution for major grocery chain

- SME for Cloud (Azure and AWS)

Jul 2014Mar 2016

Senior Software Engineer

AdYapper

  • Led migration of complex multi-tier application from Microsoft Azure to Amazon Web Services (AWS).

  • Implemented auto-scaling data collection API on AWS with a 2,000%+ increase in performance at a nearly 20x reduction in cost over the legacy application. (EC2, ELB, Nginx, Go, Linux, SQS)

  • Architected Elastic Map Reduce solution to replace multi-server C# / SQL Server hourly aggregation process. (EMR, S3)

  • Implemented deploy/rollback and graceful shutdown processes on EC2 (EC2, S3, Python).

  • Created RedShift Data Warehouse with hourly data loads to provide near real-time Business Intelligence. (RedShift, S3, Node, SNS)

  • Created and curated Development Wiki to document existing and new processes.

Jul 2012Jul 2014

Software Architect - Measurement

MyWebGrocer

  • Designed and implemented enterprise-wide tag management solution on six multi-tenant SaaS applications. (Google Tag Manager)

  • Technical implementation of advertising data management platform (DMP).

  • Designed and implemented cookie matching solution for connecting 3rd party advertising platforms with internal data warehouse. (C#, ASP.Net)

  • Technical assistance for advertising campaigns including ad fraud (bot) identification.

  • Performed extensive audit and revision of Google Analytics implementation including update to Universal Analytics to support cross-device measurement.

  • Led internal Web Analytics team which included offshore resources.

  • Architected internal analytics reporting dashboards (SSRS, Google Analytics API).

Oct 2011Jul 2012

Web Architect Developer

Green Mountain Coffee Roasters
  • Developed web-based intranet tool to modify series data for Oracle-based Demantra application. (ASP.NET C#, Oracle 11gR2)
  • WebLogic server installation and management.
  • Performed extensive technical site audit of eCommerce platform and implemented several recommendations.
  • Led selection process for tag management solution.
Dec 2004Oct 2011

Senior Software Engineer

MyWebGrocer

  • Conceived and built a new customer acquisition channel - a store landing page SEO platform which has generated a substantial number of new customer acquisitions. (ASP.NET C#, MVC).

  • Tech lead for social grocery platform built on Windows Azure (MVC3, Azure Table Storage, SQL Azure, Azure Blob Storage).

  • Designed and led development of consumer packaged good product and recipe landing page site to drive net new customers. (ASP.NET C#, MVC, SQL Server 2008R2).

  • Managed and developed brand loyalty site for the largest grocery retailer cooperative in the United States. This required tight integration with client's SOAP APIs to serialize and deserialize business objects (ASP.NET C#, SOAP, SQL Server 2000).

  • Overhauled client facing reporting system. Converted outdated excel email reports generated by T-SQL to reporting dashboard built on SQL Server Reporting Services (SSRS).

  • Tech Lead / Product Manager for customer acquisition team and SEO platform.

  • Implemented and managed enterprise-wide eCommerce Web Analytics solution.

  • Integrated advertising platform into ad network partner eCommerce sites.

  • Numerous rapid prototype projects (MVPs).

  • Technical advertising platform (DoubleClick) development and support.

  • In-House SEO and Web Analytics expert.

Certifications

20152020

AWS Certified Solutions Architect - Associate

Amazon
  • Designing and deploying scalable, highly available, and fault tolerant systems on AWS
  • Lift and shift of an existing on-premises application to AWS
  • Ingress and egress of data to and from AWS
  • Selecting the appropriate AWS service based on data, compute, database, or security requirements

Education

19972001

B.S., Management Information Systems

University of Vermont