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I am a passionate content marketing strategist, communications professional and award-winning writer with a history of revolutionizing marketing and communications programs. 

I have a talent for developing thoughtful, engaging content that maximizes brand awareness, elevates  communications strategies and consumer engagement and drives profit. I bring a unique balance of tactical and leadership intelligence developed through a decade of producing innovative, creative and effective content, while also driving digital communications, marketing and change initiatives.

I believe past supervisors, peers and staff would say they genuinely enjoyed working with me and for me, and that they would do so again. 

Work experience

June 2017present

Head of Marketing and Membership

Financial Planning Association
  • Led content-driven transformation of the association's marketing and communications program
  • Created and launched the Join FPA microsite, the FPA “First-Year Member Experience” and a full-scale direct member recruitment campaign 
  • Earned social media follower growth of 20 percent across all FPA platforms
  • Contributor to the Practice Management Blog and Journal of Financial Planning
Dec 2012may 2017

Director, Digital Communications & Strategy

Jackson
  • Managed brand strategy, research, digital communications, social media and Jackson's content marketing programs and initiatives
  • Featured speaker at 2016 Content Roundtable at Facebook HQ, and on Digital Branding at Prudential plc Communications Conference in London (2015)
  • Drafted, distributed and implemented Jackson's website strategy, tone-of-voice/messaging guidelines and communications and content style guide
  • 2014 PR News “Rising Star of PR 30 & Under” Honoree
Mar 2008Dec 2012

Director of Marketing

National Planning Corporation
  • Responsible for creative direction for the company’s marketing materials and communications, campaign management, social media and analytics

Education

Mar 2011Mar 2013

Master of Business Administration, Marketing

University of Denver - Daniels College of Business
  • Awarded “Best Capstone Project Team Award” for Top Thesis Project 
  • Nominated for “Daniels College of Business Award for Excellence”
Aug 2002Mar 2006

Bachelor of Arts, Journalism Studies

University of Denver
  • Phi Beta Kappa Honor Society Inductee, Gamma of Colorado, 2006
  • Member of Mortar Board Senior National Honor Society, Kedros chapter
  • Editor-in-Chief of the Clarion Student Newspaper – 2006

Skills

Writing and Editing

Communications

Content and Digital Strategy

Social Media Marketing

Leadership

Change Realization

Portfolio

References

Andrew J. Coate - Product Marketing - Facebook

Phone: (303) 859-0125

Email: [email protected]  

Melissa Hernandez - Director, Reputation Development - Jackson

    Phone: (303) 224-7572

    Email: [email protected] 

    Phil Wright - Vice President, Marketing - Jackson

    Phone: (303) 224-3533

    Email: [email protected] 

     

    Jessica Flynn - Director, Corporate Sales

    Phone: (319) 329-2898

    Email[email protected] 

    Scott Romine - President, Advisory Solutions Jackson

    Phone: (303) 224-4321

    Email[email protected]