Daniel Martin, MBA - Communications, Content and Marketing Leader

Responsible for creating vision and driving execution of the association's membership and marketing strategies, and leading brand and messaging strategy
Spearheaded an organization-wide rebranding effort and full-scale website overhaul, and completed FPA's first association-wide content strategy
Created, developed content for and launched the organization's first app, the FPA Next Generation Planner, generating more than 800 downloads in its first month
Created and launched the Join FPA microsite, the FPA “First-Year Member Experience” and a widespread direct member recruitment campaign
Earned social media follower growth of 20 percent across all FPA platforms
Contributor to the Practice Management Blog and Journal of Financial Planning

Managed brand strategy, research, digital communications, social media and Jackson's content marketing programs and initiatives
Featured speaker at 2016 Content Roundtable (Facebook HQ), and on Digital Branding at Prudential plc Communications Conference
Drafted, distributed and implemented Jackson's website strategy, tone-of-voice/messaging guidelines and communications and content style guide

Responsible for creative direction for the company’s marketing materials and communications, campaign management, social media and analytics
Created the organization's first social media and content strategy, and launched the brand on three social platforms