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I am a passionate content marketing strategist, communications professional and award-winning writer with a history of revolutionizing marketing and communications programs. 

I have a talent for developing thoughtful, engaging content that maximizes brand awareness, elevates  communications strategies and consumer engagement and drives profit. I bring a unique balance of tactical and leadership intelligence developed through a decade of producing innovative, creative and effective content, while also driving digital communications, marketing and change initiatives.

Work experience

June 2017present

Director of Marketing

Financial Planning Association
  • Led content-driven transformation of the association's marketing and communications program
  • Created and launched the Join FPA microsite, the FPA “First-Year Member Experience” and a full-scale direct member recruitment campaign 
  • Earned social media follower growth of 20 percent across all FPA platforms
  • Contributor to the Practice Management Blog and Journal of Financial Planning
Dec 2012may 2017

Director, Digital Communications & Strategy

Jackson
  • Managed brand strategy, research, digital communications, social media and Jackson's content marketing programs and initiatives
  • Featured speaker at 2016 Content Roundtable at Facebook HQ, and on Digital Branding at Prudential plc Communications Conference in London (2015)
  • Drafted, distributed and implemented Jackson's website strategy, tone-of-voice/messaging guidelines and communications and content style guide
  • 2014 PR News “Rising Star of PR 30 & Under” Honoree
Mar 2008Dec 2012

Director of Marketing

National Planning Corporation
  • Responsible for creative direction for the company’s marketing materials and communications, campaign management, social media and analytics

Education

Mar 2011Mar 2013

Master of Business Administration, Marketing

University of Denver - Daniels College of Business
  • Awarded “Best Capstone Project Team Award” for Top Thesis Project 
  • Nominated for “Daniels College of Business Award for Excellence”
Aug 2002Mar 2006

Bachelor of Arts, Journalism Studies

University of Denver
  • Phi Beta Kappa Honor Society Inductee, Gamma of Colorado, 2006
  • Member of Mortar Board Senior National Honor Society, Kedros chapter
  • Editor-in-Chief of the Clarion Student Newspaper – 2006

Skills

Writing and Editing

Communications

Content and Digital Strategy

Social Media Marketing

Leadership

Change Realization

Portfolio

References

Andrew J. Coate - Product Marketing - Facebook

Phone: (303) 859-0125

Email: [email protected]  

Melissa Hernandez - Director, Corporate Communications - Jackson

    Phone: (303) 224-7572

    Email: [email protected] 

    Phil Wright - Vice President, Marketing - Jackson

    Phone: (303) 224-3533

    Email: [email protected] 

     

    Jessica Flynn - Director, Corporate Sales

    Phone: (319) 329-2898

    Email[email protected] 

    Scott Romine - Executive Vice President, Jackson

    Phone: (303) 224-4321

    Email[email protected]