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Daniel BETHELMY-RADA

  • NYC, NY

Global Brand President MATRIX and BIOLAGE

Professional Experience

02/2015Present

Global Brand President MATRIX and BIOLAGE

MATRIX and BIOLAGE L'Oreal Professional Products Division

New York, New York

Leads and manages the brand's strategy worldwide. Brand Image, Product and Services development, Digital Strategy, Advertising, Education Strategy. 7 direct reports. 37 people team.

01/201401/2015

Deputy General Manager

GARNIER International. L'Oreal Consumer Products Division.

Paris, France

Led the 3-year innovation plan, advertising strategy and brand equity for Garnier’s brands worldwide on hair care, skin care, hair coloration, deodorants.

Led development of creative teams around the world (USA, Brazil, Russia, India, and ASEAN) on local initiatives resulting in a strong innovation plan for 2015 and 2016.

5 direct reports. 28 people team.

02/201101/2014

Vice President of Global Marketing

L’OREAL PARIS INTL

Paris, France

Defined and led the 3-year innovation and expansion plan, digital and advertising strategy for L’Oreal Paris’ hair care and styling brands worldwide (Elseve/Elvive, Hair Expertise, StudioLine, Elnett).

3 direct reports. 14 people team.

02/200802/2011

Assistant Vice President

GARNIER International

Paris, France

Crafted the 3 year innovation plan for Garnier’s skincare brands worldwide (concepts, formula, research, packaging, COG) on facecare, suncare, deodorants.

Created and launched rupture and successful innovations.

09/200602/2008

Director

GARNIER International

Proposed creative ideas for new products launches on face care.

Led all product development on face cleansing (from idea, to concept, packaging, formula, and research)

01/200509/2006

Director

GARNIER International

Proposed creative ideas for new products launches on Haircare.

Led all product development on Fructis (from idea, to concept, packaging, formula, and research).

Oil Repair became the 1st module of the range and even today it’s a big pillar for the brand.

Education

20012002

MASTERS

ESSEC Business School

Advanced Masters (MS – MSc’s) of  Strategy and Management of International Business

19992001

Bachelor of Commerce

Sorbonne Panthéon University

Additional

  • Fully trilingual Spanish, French, English.
  • Interests: fashion, photography, contemporary and modern photography, advertising, travels.