Daniel BETHELMY-RADA

New York, New York

Leads and manages the brand's strategy worldwide. Brand Image, Product and Services development, Digital Strategy, Advertising, Education Strategy. 7 direct reports. 37 people team.

Paris, France

Led the 3-year innovation plan, advertising strategy and brand equity for Garnier’s brands worldwide on hair care, skin care, hair coloration, deodorants.

Led development of creative teams around the world (USA, Brazil, Russia, India, and ASEAN) on local initiatives resulting in a strong innovation plan for 2015 and 2016.

5 direct reports. 28 people team.

Paris, France

Defined and led the 3-year innovation and expansion plan, digital and advertising strategy for L’Oreal Paris’ hair care and styling brands worldwide (Elseve/Elvive, Hair Expertise, StudioLine, Elnett).

3 direct reports. 14 people team.

Paris, France

Crafted the 3 year innovation plan for Garnier’s skincare brands worldwide (concepts, formula, research, packaging, COG) on facecare, suncare, deodorants.

Created and launched rupture and successful innovations.

Proposed creative ideas for new products launches on face care.

Led all product development on face cleansing (from idea, to concept, packaging, formula, and research)

Proposed creative ideas for new products launches on Haircare.

Led all product development on Fructis (from idea, to concept, packaging, formula, and research).

Oil Repair became the 1st module of the range and even today it’s a big pillar for the brand.

Advanced Masters (MS – MSc’s) of  Strategy and Management of International Business