Work experience

Work experience
Nov 2006 - Present

Managing Partner Asia Pacific & Board Member


Solidiance is a marketing and innovation strategy consulting firm with focus on growth in Asia Pacific. We are devoted to working side-by-side with our clients to outpace the competition, close gaps in growth and deliver breakthroughs in performance and profitability. Our Asia focus provides our clients with a better understanding of intrinsic regional issues. We enable our clients to: * Identify and capitalise on market opportunities * Stay ahead of competitors * Instill innovation at the core

* Accelerate growth We are positioned between the traditional management consultants and the externally focused market research firms. This combination ensures that we present a unique combination of creative and analytical capabilities which in turn ensure that we always provide our clients with practical, implementable recommendations. Our offices in China, Singapore, Thailand and India enable us to execute hands-on strategy work and to provide a relevant Asia perspective. We are fast growing and we are recruiting ambitious talent in Asia. We have opportunities for experienced consultants from leading management consulting firms and engagement experience in Asia.

2000 - 2006

Managing Director Asia Pacific

Synovate Business Consulting / Ipsos Business Consulting

Synovate Business Consulting was the market intelligence arm of market research player Synovate (Owned by London listed Aegis PLC). Took over unit in 2002. Turned around a humble unit with 32 staffs and USD 2.2 million of revenue to 106 staffs and USD 9.4m in revenues four years later during adverse market conditions. Led the opening and turnaround of 10 new offices and managed 12 Business Consulting offices across Asia (Singapore, Kuala Lumpur, Jakarta, Bangkok, Mumbai, New Delhi, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, Taipei) and as well as one the US (Boston). Responsible for delivering PBIT target, achieving double-digit YOY growth, and the overall Business Unit strategy. Reported directly to the Asia Pacific Chairman.

1995 - 2000

Owner, Manager

Artemis Asia

Artemis Asia, a Vietnam-based boutique market intelligence consultancy I set up this company in Ho Chi Minh City (Saigon) to help foreign investors to invest in Vietnam in a market where information was scarce. Expanded office to Thailand in 2000. Managed client-specific research projects, mainly in the area of consumer products, agribusiness, industrial goods, hospitality, education, chemicals, and infrastructure. I was responsible for securing new business as well as all aspects of project and office management. Successfully turned a start-up into a well-established 12 staff consultancy firm with regular MNC clients from Europe and Japan as well as several foreign trade commissions.


1993 - 1994

Dipoma of Business




Asia Marketing and Growth Strategy Advisory

Asia disruptive innovation strategy & implementation consulting Asia market entry strategy - Expansion strategy Benchmarking, Asia Competitive intelligence and strategy Market research Asia, Market sizing, opportunity analysis & market feasibility Sales & demand forecasting, Customers acquisition & loyalty, New product development Distribution & value-chain optimization, Industrial B2B branding Partner evaluation & selection, M&A due diligence - valuation Marketing & Corporate strategy Asia Pacific emerging markets Asia Innovation Conference speaker ASEAN, Indonesia - Malaysia - Myanmar - Thailand - Vietnam markets