Senior Marketing Account Handler, with extensive integrated channel experience working for some of the UK's leading brands and organisations including Guinness, Tesco, Homebase and Transport for London.
Proven track record of strategic brand positioning, creative concepting, business development and motivational leadership, with an innate ability to grow and maintain strong client relationships.
15 years marketing agency experience working in direct marketing, advertising, digital and brand development.
I believe for a marketing campaign to gain real cut through it needs to be based on real customer insight and an understanding of brand values. This results in creative campaigns that resonate with the target audience.
Recent achievements include:
- Developing the full digital offering for Brighton based marketing agency Wild Dog Design, including viral campaigns, microsites, email and web film production.
- Heading a team of 9 account handlers on the Guinness brand account, winning the coverted global Cannes Gold Lion Award for Best CRM Programme.
- Developing the e-CRM programme for Guinness UK. Reducing the cost per contact while maintaining consumption levels.