Damian Musgrave

Recent Campaigns

Work History

Work History
May 2007 - Present

Digital Director

Wild Dog Design

Responsible for developing all digital business for a small Brighton agency. Working mainly in the high end travel sector, developing websites, digital campaigns, email and viral film. Recent achievements include developing a number of films for the Ice Hotel in Arctic Sweden.

Sep 2006 - May 2007

Group Account Director

Chemistry Communications

Heading one of the most influential and prominent accounts in the UK, Transport for London. Developing multi-disciplinary campaigns including the extension of the Congestion Charge, road safety and CRM for the London's 6 million Oyster Card holders.

Frequently working as the client preparing strategic proposals for presentation to Government departments, impacting millions of Londoners daily.

Nov 2005 - Sep 2006

Account Director (Freelance Contract)


Responsible for the through the line P&O Ferries account requiring an in depth understanding of the UK travel and tourism industry.

Delivered campaigns for the Meridian weather and Hull rugby sponsorships. Re-launched their minicruise products.

Dec 2004 - Nov 2005

Group Account Director

Clark McKay & Walpole

Managed a broad range of clients, including John Lewis Financial Services, HFC and Beneficial Bank, Marbles credit card and Butlins

Significant activity included John Lewis partnership card re-brand, and re-working of the entire client campaign briefing and agency creative briefing processes

Apr 1999 - Dec 2004

Senior Account Director

Tullo Marshall Warren

Diageo, Guinness

Strategic development of the Guinness Relationship Marketing programme.

  • Recruitment and activation of consumers using on and off line channels, including a full e-RM programme
  • All research and analysis of campaigns, including strategic presentations to other Diageo brands and their agencies
  • Full financial accountability including forecasting.
  • Detailed budget and utilisation monthly reports presented to the Board at TMW.
  • Annual agency / client fee negotiations.
  • Developed enduring and trusting relationships with senior relationship marketing staff and brand managers at Diageo

The St Paul

Professional indemnity insurance for solicitors

Pitched and won integrated campaign including full strategy, DM, press, on line and research.

BT Cellnet SME and Corporate

Full planning, strategy and implementation of quarterly marketing plans

Design and launch of BT Cellnet's b2b web portal 'Connected' and Corporate Account Management service. Developed on-line user guides and CD-ROM sales tools.

Charles Schwab - Europe

Launch of the Charles Schwab 'Fund Supermarket' service including  DM, press and on-line channel implementation.

Mar 1997 - Apr 1999

Senior Account Manager

Evans Hunt Scott

Tesco Supermarkets

Worked on all aspects of the flagship Tesco account, from core Clubcard mailings to Departmental and Seasonal DM campaigns.

Tesco Metro store openings, including local area marketing from door drops to DM and outdoor media.

Dec 1994 - Mar 1997

Senior Account Manager

Retail Marketing Partnership

Sainsbury's Homebase

Spend & Save loyalty card mailings and data management. Exhibitions, publications, store openings and POS

Apr 1993 - Dec 1994

Account Executive


Granada Hospitality and News International


Sep 1989 - Jul 1992

BA (Hons)

Leeds University
Oct 1981 - Jul 1988

Haberdashers' Aske's School for Boys

A-Level Geography (B), Economics (B) and History (C)

10 O-levels including Maths and English


Senior Marketing Account Handler, with extensive integrated channel experience working for some of the UK's leading brands and organisations including Guinness, Tesco, Homebase and Transport for London. 

Proven track record of strategic brand positioning, creative concepting, business  development and motivational leadership, with an innate ability to grow and maintain strong client relationships.

15 years marketing agency experience working in direct marketing, advertising, digital and brand development.

I believe for a marketing campaign to gain real cut through it needs to be based on real customer insight and an understanding of brand values. This results in creative campaigns that resonate with the target audience.

Recent achievements include:

  • Developing the full digital offering for Brighton based marketing agency Wild Dog Design, including viral campaigns, microsites, email and web film production.
  • Heading a team of 9 account handlers on the Guinness brand account, winning the coverted global Cannes Gold Lion Award for Best CRM Programme.
  • Developing the e-CRM programme for Guinness UK. Reducing the cost per contact while maintaining consumption levels.


Rugby, cricket and cycling.



Going to the gym

Music and cinema

Full clean driving license (including motorcycle)