Innovative strategic and tactical marketing professional with 11 years online marketing experience spanning startups, professional services and networking organisations.

Deep marketing strategy, management and implementation spanning search, social, digital publishing, social sales funnels, Ecommerce, membership sites

Influence and Authority specialist. Super-connector. Polymath.

Extensive experience working with networking organisations.

Areas of expertise:

  • Project Management
  • Distributed Teams
  • Digital Marketing Automation
  • Website Design & Development
  • Infusionsoft Marketing and CRM software
  • Infusionsoft/Wordpress Integration
  • Wordpress Theme, Child theme and Plugin development
  • Adwords, Facebook Advertising, Remarketing 
  • Marketing analytics
  • Brand Strategy
  • Messaging Architecture
  • Content Marketing
  • Search Engine Optimisation
  • Social Media Marketing
  • Client Relations
  • Sales Funnels
  • Affiliate Management

    Work History

    Work History
    Aug 2012 - Present

    Brand Strategist & CMO

    Influential Digital
    Influential Digital is a Branding, Marketing and Website Design Agency specialising in lead generation and marketing for successful professionals and services firms. We help them build their brand, attract high value clients and establish themselves as a trusted leader in their industry. Professional service firms face unifque challenges in using social networks, digital media and online marketing. I understand how professionals can use social media and online marketing the right way to build their brand value and connect with and serve their ideal clients. To make this work, you need a clear strategy that will deliver results. We provide great free tools to help people to create a professional digital presence that positions them as a leader in their industry. We also run training courses aimed at individuals who want to establish them as an online influencer and authority in their area of expertise. Visit for free articles on the future of social media in trust based industries and for free resources to get you started on your journey toward digital influence. My role here is to help people develop powerful digital brands and social businesses so they can achieve their goals and create a better world. I provide business consulting, planning and development, content marketing, webinar presentation and production and web design and development
    Jan 2014 - Present

    Digital Marketing Manager

    Digital Influence
    Digital Influence is an online learning platform program that helps professionals, entrepreneurs and business owners to build their digital influence so that they can create the change that they want to see in the world - whether that is building their personal brand, growing their business, or championing a cause. I'm the primary strategist and developer of our online presence, and present a lot of the training and coaching components of the course. I also interview influencers and marketers on how they've used the web to build successful brands.
    Sep 2014 - Present

    Board Member, Board of Directors

    Cairns Business Women's Club
    As a non-executive board member of the Cairns Business Women's Club I collaborate with a team of motivated business women to reach the goals of the CBWC: • Greater recognition and opportunity for women in business. • To offer mutual support, inspiration, networking, professional development and assistance to members. • To raise funds and sponsorship run the assocation, it's activities and events. • To co-operate with other bodies and associations with shared goals and values. • To encourage community support for women in business. • To take a leadership role in supporting the business community. The activities for board members include: • Strategic vision and objectives • Fundraising • Advocacy • Self-evaluation • Board Meetings For more details see and
    My areas of special interest and expertise on the board include maintaining and developing the CBWC's online presence and using technology to deliver more value to members, and contributing toward marketing and organisational development activities.
    Jul 2014 - Present

    Founder, Speaker, Brand Strategy

    Small Company Big Business
    Working closely with my business partners Bronwyn Reid and Robert Buhrke I helped develop and deliver workshop content for Small Company Big Business workshops. I provided Web design and development for, and contributed toward graphic design, brand strategy, business development and marketing for workshop event promotion, planning and followup. Liasing with Key partners including Cairns Chamber of Commerce, Advance Cairns. Speaking at events at Emerald and Cairns, QLD.
    Jan 2001 - Aug 2014

    Veterinarian, Practice Partner & Company Director

    Cairns Veterinary Clinic
    As a one of 3 senior partners of Cairns Veterinary Clinic , I lead a team of 20 across 3 practices. My responsibilities includes: direct business strategic direction, practice management, veterinary patient care and client customer service. Our team focused on high quality veterinary care with an emphasis on client education and preventative health care.
    Consultations and surgery by appointment.
    Interest areas include skin and ear disease, tick paralysis ultrasound, surgery.
    During my time at Cairns Veterinary Clinic I have also represented North Queensland Veterinarians as president of the NQ branch of the Australian Veterinary Association (2010-2011).

    As well as ongoing work in managing the business, I have participated closely in our online business development, branding and website development. I have worked extensively creating informative health and pet care information on our website, blog, social media outlets and third party sites. I have also been interviewed by numerous local and national print, radio and television media on a wide range of animal disease including Hookworm, Parvovirus, Hendra Virus, LyssaVirus, Leptospirosis, Tick Paralysis, Zoonotic disease, preventative health care, animal welfare.

    Cairns Veterinary Clinic has worked closely with the RSPCA over the last 10 years (subject to tender agreements which I wrote): Providing discounted medical & surgical treatment, preventative health care and surgical desexing to RSPCA shelter animals, and assisting RSPCA with the assessment, treatment and investigation of animal cruelty campaigns. As part of this process I have worked closely with the hardworking RSPCA inspectors on cruelty cases, which occasionally require court submissions and appearances.

    Cairns Veterinarians, including Cairns Veterinary Clinic provide discounted surgical desexing and microchipping to pet owners facing financial hardship in collaboration with Animal Welfare. I liaised with local vets and Animal Welfare Cairns to plan ongoing discounted service to groups like pensioners.
    Oct 2011 - Present

    Search Engineer, Company Director

    Business Search Results

    I founded Business Search Results in 2011 to provide high quality and safe Search Engine Optimisation and online marketing services to small businesses.

     I lead a team of web designers, developers, writers , online marketing, and Search Engine Optimisation specialists to help Businesses improve their profitability using effective online marketing strategies and tools. We design professional business websites which are built to rank well in search engines and provide authoritative information and value so their potential customers can find them online and choose to become their clients.
    This involves a holistic approach to a businesses goals, marketing strategy, and online presence. We build a network of relevant, informative sites which help reach more people who need the product or service, with the goal of developing the business as the online market leader in their industry and geographic area.
    Our goal is better search results for your business: as seen on Google, Bing, Yahoo, Facebook, twitter, youtube, Pinterest etc.
    My role in the business is identifying the needs of business owners and developing an online plan which will position them where they need be to attract more qualified purchasers, and convey their company expertise and other benefits.
    A large part of our work is in web design and development, with an emphasis on business web sites which are attractive and functional on mobile phones, and help convert potential customers into buyers. Many of our jobs start out as redesigns of old or under-performing web sites, and evolve into more comprehensive Search Engine Optimisation, online marketing and lead generation projects.
    Our focus is creating an online brand presence which is highly visible to prospective clients and establishes your business as the established online leader in your field. As well as your primary business website, we work to develop a supporting network of web pages at social networking, new media , web 2.0, and business directory sites which provide online "references" for your business, boosting your credibility and search engine rankings, & customer enquiries.

    2012 - 2015

    Networking Chapter President, Education Coordinator & Visitor Host

    BNI Harbor View Cairns

    I've been involved in business networking international and have played many roles within our chapter and the region, including visitor, host, education coordinator and President.

    My responsibilities include leading the executive and membership teams and driving visitor attendance, membership growth, networking and business education and chapter development and liaison with other business organisations.


    1993 - 2000

    Bachelor of Veterinary Science

    University of Sydney
    Completed Bachelor of Veterinary Science, giving me a solid grounding in science, biology, anatomy and physiology, as well as specialised vocational training in veterinary  medicine, surgery, pharmacology, and diagnostics.
    Received numerous awards and accolades including participating in advanced training and internships in wildlife medicine and molecular biology.
    My extramural training included work on farms, zoos, and veterinary practices around the world.
    1997 - 1997

    Bachelor of Science, Veterinary

    University of Sydney
    An advanced undergraduate degree in science specialising in veterinary research. My thesis area was diagnosis and epidemiology of Neospora caninum in dogs.
    2013 - 2015

    Key Person of Influence Alumni

    Entrevo, Key Person of Influence
    Key Person of Influence is a 40 week brand accelerator and business coaching program. Operating from London, USA and Australia, In each city, 50-100 businesses are accepted onto the program per year. The focus of the program is to apply the best-practices with guidance from world-class mentors and a peer group of high-performers.

    The KPI mentoring team include celebrities, multi-millionaires, celebrated leaders and world-class experts. Together they train members to develop a world class pitch, publish content, productise their knowledge, raise their profile and build partners with other successful businesses.



    Online Marketing

    11 years experience developing and marketing small business and professional services websites online. Extensive hands-on experience spanning website design and development, SEO, social media marketing and lead generation.
    Have developed and run online marketing campaigns for dozens of clients in health, coaching, consulting, lifestyle and self improvement niches.

    Website Design & Development

    11 years experience building websites on various platforms including hand coded HTML site. Have built 200+ Wordpress sites including Ecommerce sites, Sales Funnel Sites, Membership Sites.

    Have lead teams to develop custom themes, child themes and plugins.

    Specialise in integrating branded business platforms - coordinating different marketing systems (eg website, CRM, analytics, webinars, membership sites, social sites) to create a seamless experience across the brand platform.

    Extensive experience using the Genesis framework and also popular plugin frameworks such as Woocommerce, Gravity Forms, Easy Digital Downloads.

    Strong on social media integration (Social Login, Social Sharing, Social Commenting systems).

    Confident integrating CRM, ad platform and analytics into Wordpress sites (Eg: using Infusionsoft tags to control access to specific pages, apply tags, or display custom content based on visitor identity and tag profile).

    Trained in Memberium and WP fusion (Infusionsoft membership site SaaS products)

    Project Management

    4 years experience leading teams and managing projects, including in my own digital marketing agency, where I lead teams of diverse specialists covering lead generation, content marketing, copywriting, branding website design and development and SEO. In my work in larger organisations and on board's I've worked with teams of 2-14 to lead branding, marketing and website design projects.

    Extensive experience on project discovery and planning to ensure underlying issues are identified and integrated into the project plan or design.

    Experience using project management systems, social CRMs, Gantt charts, workflow calendars, marketing calendars, and other software to support timelines and team coordination.

    Social Media Marketing

    7 years person experience on Social Media, starting with Facebook, Twitter and Linkedin, and including extensive experience on Google plus, Youtube and other Google products (due to the SEO benefit of Google products).
    Extensive experience using visual media (images, memes, gifs) in social marketing.
    Extensive experience with Facebook boosted posts, Facebook ads, Facebook Power Editor, remarketing. Comfortable with appropriate use of  different Facebook campaigns and goal types (e.g. conversion, purchase, engagement, likes etc)

    Active in Social Media across 4 primary platforms - Linkedin, Facebook, Google Plus and Twitter. Manage several communities and groups in Google plus and Facebook, largely in collaboration with international partners.

    Linkedin: 5,000+ followers
    Google+: 20,000+ followers
    witter: 4,000+ followers

    Marketing automation

    Comfortable planning, developing and monitoring automated marketing sequences using Infusionsoft, Mailchimp and similar software. Have built and run campaigns for automated lead generation and sales funnels employing webinars, video sales pages, Ebook downloads, and email training sequences.

    Marketing Messaging

    I'm fascinated by message creation, architecture and frameworks. Have developed proprietary messaging frameworks and implemented sales and marketing message frameworks from some great coaches in my own and client campaigns. I also train clients in message creation.
    My favorite sales messaging trainers are largely those with a B2B background who've niched across into the online world to market consumer products or SaaS. Great exmaples include Lisa Sasevich (of course), Oren Klaff, Corporate Visions,, Gartner

    Content Marketing & SEO

    7 years experience using content marketing and search engine optimisation to increase organic traffic to offline and online business websites. Extensive experience with local SEO, video SEO, press release marketing, keyword research and on and off page SEO. 

    Webinars & Video Training

    Hands on experience developing, promoting, and implementing training and sales webinars across a range of industries. Have used GotoWebinar, Google Hangouts, Zoom, and augmented Google Hangouts platforms (Webinarjam etc).

    Specialise in running webinars on client platform rather than on third party platform (eg Gotowebinar) and also pushing marketing through brand channels rather than third party channels.

    Have designed, promoted and run video training courses and sales funnels integrating marketing automation.

    Integrating Webinar and video platforms (Eg GTW, Wistia) with infusionsoft to get behavior based analytics, tagging and marketing automation.


    Confident in Analytics implementation and monitoring, using Google analytics, Clicky, Heat Mapping, Rank tracking, and built in third party analytics (Facebook Ads Manager) and dashboard systems creation and interpretation (eg Infusionsoft)

    Sales Funnels

    Sales Funnel and progressive upsell strategies utilising Wordpress, landing page software (familiar with Clickfunnels and LeadPages).
    Special interest: social sales funnels using Facebook ads for traffic and remarketing.
    Familiar with using Infusionsoft and built in dashboards or Google analytics or third party analytics to track funnel conversion.

    Special Interest:  with the positive cashflow/rapid upsell strategies popularised by Ryan Deiss (Digital Marketer),  Brian Moran (Get 10K fans), Todd Brown (Marketing Funnel Automation), Zach Johnson (Gamechangers).

    Landing Pages

    Extensive experience creating landing pages within Wordpress or third party software with an emphasis on brand development, user experience,  trust building and conversion.

    Integrating landing pages and email opt-ins into CRM automation campaigns and behaviour based tagging.

    Specialise in integrating advanced functionality from CRM or other third party tools while maintaining strong branding and user experience.

    Search Engine Optimisation

    7 years experience in online marketing including keyword research, on site SEO, content marketing, article marketing, video marketing, social media optimisation, PPC, remarketing and analytics.

    Communication Skills

    Exceptional communicator, multimedia proficient, probably err on over-talking/communicating, thrive on feedback.
    Professional demeanor and background while being friendly and approachable. 15 years+ frontline client experience, sales training and team leadership.

    PPC and Remarketing

    7 years experience with Google Adwords, with an emphasis on supporting PPC with custom landing pages and SEO to reduce CPC.
    Extensive experience with Facebook ads, boosted posts, power editor, custom audiences, remarketing, and social sales funnels.

    Sponsor, Affiliate and Partner Management

    Familiar setting up JVs, affiiliates and partner campaigns in Infusionsoft. First hand experience as an affiliate in the online marketing and business coaching niche.
    Able to set up Infusionsoft to pass affiliate details to other infusionsoft accounts.
    Comfortable working with sponsors and partners and planning promotion schedules or implementing campaigns for sponsors/partners (eg using the Facebook Admin technique to run promoted posts to partners/affiliates page's fans.

    Team Player

    I'm at my best working with small motivated teams of enthusiastic and motivated individuals who work had but know the importance of having some fun and staying social, even when working across the world from each other. 

    I have 5 years experience managing distributed teams and collaborating with colleagues and clients around the globe.
    I've led a team of 20 across 3 locations as a partner of a large veterinary practice group
    I'm currently a board member among a dynamic team of 15 on a successful not for profit women's business and networking group.
    Specifically, most of these roles involve working with teams of high performing women with clear, shared organisational objectives.

    Flexible & Adaptable

    I'm highly versatile and able to adapt to change. I'm polymathic and learn quickly in new environments, and am readily able to draw on my diverse areas of expertise to identify, manage and solve problems.

    I'm also comfortable with ambiguity and the unknown and focus on practical steps to deliver results while managing risk and uncertainty.

    Tech Savvy

    Early Adopter, fast learner and effective implementor across a wide range range of business, marketing and design software and apps  including:

    Wordpress (Expert)
    Hosting platforms (WHM, cPanel, FTP)
    CDN Platforms (Cloudflare, Edgecast etc)
    Amazon Web Services
    Google Adwords
    Google Analytics
    Google Webmaster Tools
    Google Plus
    Google Hangouts
    Google Apps for Business
    Video syndication
    IFTT, Zapier and other automation/integration apps
    Other task, team and project management apps
    Mindmapping and presentation apps
    Learning Management Systems
    Adobe Illustrator (basic tasks only)
    Microsoft Office Suite
    Mac and iOS software
    Password Tools (Roboform/Lastpass)

    I specialise in planning and integrating marketing stacks tailored to client needs