Dallas Mc Millan
- Cairns Area, Australia, AU
Innovative strategic and tactical marketing professional with 11 years online marketing experience spanning startups, professional services and networking organisations.
Deep marketing strategy, management and implementation spanning search, social, digital publishing, social sales funnels, Ecommerce, membership sites
Influence and Authority specialist. Super-connector. Polymath.
Extensive experience working with networking organisations.
Areas of expertise:
I founded Business Search Results in 2011 to provide high quality and safe Search Engine Optimisation and online marketing services to small businesses.
I lead a team of web designers, developers, writers , online marketing, and Search Engine Optimisation specialists to help Businesses improve their profitability using effective online marketing strategies and tools. We design professional business websites which are built to rank well in search engines and provide authoritative information and value so their potential customers can find them online and choose to become their clients.
This involves a holistic approach to a businesses goals, marketing strategy, and online presence. We build a network of relevant, informative sites which help reach more people who need the product or service, with the goal of developing the business as the online market leader in their industry and geographic area.
Our goal is better search results for your business: as seen on Google, Bing, Yahoo, Facebook, twitter, youtube, Pinterest etc.
My role in the business is identifying the needs of business owners and developing an online plan which will position them where they need be to attract more qualified purchasers, and convey their company expertise and other benefits.
A large part of our work is in web design and development, with an emphasis on business web sites which are attractive and functional on mobile phones, and help convert potential customers into buyers. Many of our jobs start out as redesigns of old or under-performing web sites, and evolve into more comprehensive Search Engine Optimisation, online marketing and lead generation projects.
Our focus is creating an online brand presence which is highly visible to prospective clients and establishes your business as the established online leader in your field. As well as your primary business website, we work to develop a supporting network of web pages at social networking, new media , web 2.0, and business directory sites which provide online "references" for your business, boosting your credibility and search engine rankings, & customer enquiries.
I've been involved in business networking international and have played many roles within our chapter and the region, including visitor, host, education coordinator and President.
My responsibilities include leading the executive and membership teams and driving visitor attendance, membership growth, networking and business education and chapter development and liaison with other business organisations.
11 years experience building websites on various platforms including hand coded HTML site. Have built 200+ Wordpress sites including Ecommerce sites, Sales Funnel Sites, Membership Sites.
Have lead teams to develop custom themes, child themes and plugins.
Specialise in integrating branded business platforms - coordinating different marketing systems (eg website, CRM, analytics, webinars, membership sites, social sites) to create a seamless experience across the brand platform.
Extensive experience using the Genesis framework and also popular plugin frameworks such as Woocommerce, Gravity Forms, Easy Digital Downloads.
Strong on social media integration (Social Login, Social Sharing, Social Commenting systems).
Confident integrating CRM, ad platform and analytics into Wordpress sites (Eg: using Infusionsoft tags to control access to specific pages, apply tags, or display custom content based on visitor identity and tag profile).
Trained in Memberium and WP fusion (Infusionsoft membership site SaaS products)
4 years experience leading teams and managing projects, including in my own digital marketing agency, where I lead teams of diverse specialists covering lead generation, content marketing, copywriting, branding website design and development and SEO. In my work in larger organisations and on board's I've worked with teams of 2-14 to lead branding, marketing and website design projects.
Extensive experience on project discovery and planning to ensure underlying issues are identified and integrated into the project plan or design.
Experience using project management systems, social CRMs, Gantt charts, workflow calendars, marketing calendars, and other software to support timelines and team coordination.
Comfortable planning, developing and monitoring automated marketing sequences using Infusionsoft, Mailchimp and similar software. Have built and run campaigns for automated lead generation and sales funnels employing webinars, video sales pages, Ebook downloads, and email training sequences.
Hands on experience developing, promoting, and implementing training and sales webinars across a range of industries. Have used GotoWebinar, Google Hangouts, Zoom, and augmented Google Hangouts platforms (Webinarjam etc).
Specialise in running webinars on client platform rather than on third party platform (eg Gotowebinar) and also pushing marketing through brand channels rather than third party channels.
Have designed, promoted and run video training courses and sales funnels integrating marketing automation.
Integrating Webinar and video platforms (Eg GTW, Wistia) with infusionsoft to get behavior based analytics, tagging and marketing automation.
Sales Funnel and progressive upsell strategies utilising Wordpress, landing page software (familiar with Clickfunnels and LeadPages).
Special interest: social sales funnels using Facebook ads for traffic and remarketing.
Familiar with using Infusionsoft and built in dashboards or Google analytics or third party analytics to track funnel conversion.
Special Interest: with the positive cashflow/rapid upsell strategies popularised by Ryan Deiss (Digital Marketer), Brian Moran (Get 10K fans), Todd Brown (Marketing Funnel Automation), Zach Johnson (Gamechangers).
Extensive experience creating landing pages within Wordpress or third party software with an emphasis on brand development, user experience, trust building and conversion.
Integrating landing pages and email opt-ins into CRM automation campaigns and behaviour based tagging.
Specialise in integrating advanced functionality from CRM or other third party tools while maintaining strong branding and user experience.
7 years experience with Google Adwords, with an emphasis on supporting PPC with custom landing pages and SEO to reduce CPC.
Extensive experience with Facebook ads, boosted posts, power editor, custom audiences, remarketing, and social sales funnels.
I'm at my best working with small motivated teams of enthusiastic and motivated individuals who work had but know the importance of having some fun and staying social, even when working across the world from each other.
I have 5 years experience managing distributed teams and collaborating with colleagues and clients around the globe.
I've led a team of 20 across 3 locations as a partner of a large veterinary practice group
I'm currently a board member among a dynamic team of 15 on a successful not for profit women's business and networking group.
Specifically, most of these roles involve working with teams of high performing women with clear, shared organisational objectives.
I'm highly versatile and able to adapt to change. I'm polymathic and learn quickly in new environments, and am readily able to draw on my diverse areas of expertise to identify, manage and solve problems.
I'm also comfortable with ambiguity and the unknown and focus on practical steps to deliver results while managing risk and uncertainty.
Early Adopter, fast learner and effective implementor across a wide range range of business, marketing and design software and apps including:
Hosting platforms (WHM, cPanel, FTP)
CDN Platforms (Cloudflare, Edgecast etc)
Amazon Web Services
Google Webmaster Tools
Google Apps for Business
IFTT, Zapier and other automation/integration apps
Other task, team and project management apps
Mindmapping and presentation apps
Learning Management Systems
Adobe Illustrator (basic tasks only)
Microsoft Office Suite
Mac and iOS software
Password Tools (Roboform/Lastpass)
I specialise in planning and integrating marketing stacks tailored to client needs