Dalia Owaysi

Professional  Marketer 

About Me

A professional marketer with over 10 years  of rich experience in Telecom effectively balancing between Marketing and IT with focus on product management.
Proven track record of developing products starting with a concept to launch covering the entire Product life-cycle from requirements & analysis, design & architecture, proof of concept, development, quality assurance, testing, deployment, integration, marketing and revenue management.

Work History

Work History
Apr 2011 - Sep 2014

Marketing Consultant- Product Management & Development

Kidsville Cafe

- Manage product development and enhancement process of assigned products.

- Design new or enhance existing products based on value proposition and determine regulatory and technology requirements to ensure that the new products are launched smoothly.

- Own P&L for assigned products and continuously monitor profitability to ensure budget and profitability targets are met.

- Development and execution of an integrated "Go to Market" plan in coordination with channel team owner including development of plans across mass advertising, online, offline retail, PR and other critical marketing channels.

- Monitor product trends and communicate product ideas.

Accomplishments:

  • Launch Kidsville Cafe's web portal.
  • Increase annual sales by 40%.
  • Successful launch of different programs such as "After School Program","Winter/Summer Camps".
  • Successful launch of "Mommy & Me Event" with more than  400 new customers from the community. 
Aug 2010 - Mar 2011

VAS Product Manager

STC - Viva Bahrain

- P&L responsibility for the VAS.

- Revenue targets, market share and market penetration for VAS P&S within all target markets.

- Manage the VAS P&S development process from concept definition through the end of a products life with an emphasis on creating revenue and market share opportunities.

- Set and manage revenues and budgets in accordance with corporate Business plan.

- Develop innovative strategies and programs to engender loyalty across the customer segments and put in place effective and measurable win-back programs.

- Motivate, train, coach and develop staff. Performance Criteria: - Daily/Weekly Monthly KPIs.

- Revenue/ Opex / Capex report (Actual vs. Plan).

- Monthly/Yearly product plan.

Accomplishments:

  • Launch VIVA Games Club.
  • Partnership with EA (Electronic Arts).
May 2009 - Jul 2010

Content Manager

Zain Group

- Work towards increasing data service revenue and contribution to total service revenues.

- Concentrate on infotainment services & products including messaging, content & value added services.

- Activities include research, development and launch of new products in addition to day to day assistance to operator teams on the ground.

- Responsible for follow up and assistance on messaging and platforms such as SMS & MMS, Voice SMS, RBT, STK, USSD, and others.

- Responsible for overall data services content road-map & strategy.

Accomplishments:

  • Launch Zain Create (Music Portal).
Apr 2004 - Apr 2009

Data & VAS Specialist

Zain Bahrain ( MTC Vodafone)

- Increase customer ARPU from VAS by introducing differentiated and creative products and services including 3G specific services.

- Manage, approve, and certify all handsets that are selected to be launched in the market in accordance with company’s specific config details and in coordination with involved divisions.

- Maintain innovative and creative approach by continuous enhancements to the existing products and services and by introduction new P&S.

- Increase awareness of P&S among front liners and general staff by designing and conducting a comprehensive training and awareness program.

- Identify and collect stats and reports on the performance of P&S to enable better assist and maintain the product life cycle.

- Device testing & verification.

- Launch Mobile Broadband , E-Go launch in Bahrain.

Accomplishments:

  • Successful launch of Handset Subsidy Program.
  • Successful launch of Mobile Broadband.
  • Successful launch of Ring Back Tune.
  • Launch Zain's ( MTC-Vodafone ) Entertainment Portal.
Nov 2002 - Dec 2004

Mobile Data System Administrator

Fastlink

- Consult and coordinate with other divisions, technical and non-technical on mobile data services issues.

- Test and report on new products and services.

- Evaluate Fastlink data products and services offering.

- Handling new project implementation for mobile data services new projects.

- Prepare progress and performance reports.

- Manage data services platforms (GPRS/ WAP/ MMS / SMS / WEB).

- SMSC Support.

- Maintenance, Support & Back up.

- Value Added Services (VAS) Administration.

- WAP gateway administration.

- Data services Admin & Support.

Accomplishments:

  • Played a key role in launching Fastlink's portal. 
  • Launch Fastlink's WAP Portal.
  • Launch mobile data services ( SMS , MMS ).

Skills

Skills
10
Product Management
10
Competitive Analysis
10
Marketing Strategy 
10
Project Planning
7
Social Network Marketing

Education

Education
2014 - 2015

Certificate in Digital Marketing Management 

University of Toronto
1998 - 2002

Bsc. Computer Science

Applied Science University

They Said..

"Dalia may have not been my direct team member but I have had the opportunity to notice her personal style, she is a pleasant individual who believes in positive motivation. I would describe her as a dedicated and passionate individual who is keen to meet deadlines. Dalia is a multitasking person and has ensured the efficiency of many projects due to her superior organizational skills." — Mohammed Zainal, Digital & Online Marketing team leader at VIVA Bahrain.

"Having worked in close coordination with Dalia I can vouch for her professional and proactive approach towards work. Dalia would always remain cheerful and willing to assist with any task – howsoever tough or time consuming. With in-depth experience in the field of Mobile Content and VAS, Dalia is definitely an asset to any marketing team and I would definitely recommend her to anyone." Bhupendra Singh Chaudhry, Team Lead (Content), STC-VIVA Bahrain.

"I have had the pleasure of knowing Dalia Owaysi for the past 6 years working in the same team. Working with Dalia on a number of projects I could see that she was a highly focused and energetic. Her focus keeps everything moving smoothly, she makes sure all the deadlines are met, and makes sure that whatever project she is working on meets the highest standards. Dalia is very passionate and has great vision for her work, she consistently took on challenging roles and then performed over and above what was expected of her." — Fatima Haidar , Marketer , Zain Bahrain.

"Dalia is a highly qualified professional and experienced in the Mobile sector. She is also detail oriented and works towards exceeding targets andt responsibilities. Dalia has also shown the ability to read trends and take actions accordingly. Dalia is strongly recommended for any challenge leading a team or a member of." — Ziad Al-Masri, Data Services & Content Manager - Zain Group.

Training

  • Jinny SMS Jar Administrator
  • Jinny SMSC Administrator
  • Jinny WAP Gateway Administrator
  • Jinny MMS Administrator
  • Macromedia Flash MX
  • Personal Computer Maintenance
  • Oracle 9ί : Develop PL/SQL Program Units - (Oracle University)
  • Oracle Forms Developer : Build internet Application I - (Oracle University)
  • Oracle Forms Developer : Build Internet Application II- (Oracle University)
  • Oracle Developer Rel.6 : Build Reports - (Oracle University)
  • Building Yourself Through Organization
  • Ten Leadership Qualities that Motivate
  • successful Development of New products and Services
  • 6 Thinking Hats (by Edward de Bono)
  • Time Management

Online presence

LinkedIn : Dalia-Owaysi

Twitter : dowaysi