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Dalia Ammar

Delivering Incredible Customer Experience

Work experience


CX Solutions Consultant

Core Experts Consulting
  • Implementing CX Projects for Enterprise starting from defining Objectives and analyses, clarifying this per documents (MOSCOW LIST), CRP, RD11, Mapping documents, Training, testing and Go LIVE stage
  • Completed Projects:
  •  GNNO                      (GHANA) ORACLE SERVICE CLOUD
  • HASS CONSULT (KENYA)  Oracle Eloqua and Oracle Engagement cloud
  • OES (Nigeria) Oracle rightnow/IOT
  • RanaMotors (Ghana) Eloqua/Engagement/TOA
  • Althiqa (Kuwait) Oracle Bluekai/Oracle Responsys
  • Waz (Emirates) Oracle Bluekai/Eloqua

Sep. 2016May. 2018

CX SaaS Solutions Consultant


• Provide pre-sales technical / functional support to prospective clients and customers while ensuring customer satisfaction with minimal supervision, through on-line/in-person sales efforts.
• Maintain up-to-date knowledge and expertise in Oracle Customer Experience products. Deliver focused Oracle sales consulting expertise
• Develop customer-specific value propositions highlighting benefits and   differentiators of Oracle Marketing, Sales, Social and Service Cloud compared to the competition
• Develop and deliver proposed solution to customers
• Create and deliver polished, memorable customer presentations that articulate Oracle’s value to the customer and to contribute to sales success
• Maximise relationships with sales representatives and customers throughout the sales cycle to ensure product selection
• Gather and promote important customer references and success stories
• Represent Oracle CX at Marketing events relevant to the industry
• Own the functional and technical responses to RFIs (Request for Information) and RFPs (Request for Proposal)
• Maintain up to date knowledge of competitive industry/product/solution offerings whilst ensuring competitive knowledge is used to win the product selection
• Support sales team in online/in-person selling efforts with minimal supervision

Mar 2015August 2016

Digital Marketing Manager

Unlimited Press for Publishing and Educational Solutions
  •  Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Apr 2014Apr 2015

SEO Specialist and Content Editor

Business Boomers For Emarketing and Ecommerce
  • Developing Strategic Plans in SEO and Online Ads in line with the Marketing plan
  • Collaborating with others to develop ideas for content Working directly with a current Brand Specialist to fulfill all the creative aspects of our clients' online brands.
  • Drafting web content geared toward each client's ideal customer persona, always using SEO and content marketing best practices.
  • Identifying content based on audiences' objectives Fulfilling all the text and photo content necessary to fulfill a comprehensive online marketing plan across all platforms for our clients.
  • Searching for data from a wide variety of sources for the purpose of analyzing issues, ensuring compliance with various policies and procedures, monitoring program components, and preparing for print or distribution
  • Responsible for online ads starting from creation till budget calculation Designing electronic and printed media products(e.g. websites, publications, newsletters, booklets, directories, calendars, brochures, posters, presentations, etc.) and spread them via different social networks
  • Participating in a variety of meetings for the purpose of networking, conveying and/or gathering information required to perform functions
  • Producing videos, as requested for the purpose of creatively promoting and communicating district goals and objectives
  • Responsible for creating Online ads, their reports and different analyses according to certain budgets
  • Advertising with Google AdWords ads in the Sponsored Links section next to search results to boost website traffic and sales
  • Building Search Network campaigns by finding keyword ideas and estimating how they may perform using Keyword Planner Optimizing Online Campaigns (Google Analytics-Google Adwords-Google Adsense-Online Ads-Facebook-Linkedin..etc
Aug 2013Apr 2014

Content Specialist

Qanawat for Telecommunication and Internet Services

Content Specialist at (Commercial Department)

  • Producing compelling and persuasive optimised content as required across the Qanawat client portfolio
  • Contributing to sourcing and building a diverse portfolio of outlets through which to seed and market content
  • Selecting the suitable contents of a specific category for service-operator updates according to sales information, ongoing marketing campaigns, and the recommendations and directives provided by product manager
  • Updating and delivering the tasks assigned by Qanawat content management systems and service coordinator
  • Assisting service coordinator in the generation of service status reports Suggesting possible improvements to service coordinator to increase quality of service, customer satisfaction, and maximize P&S usage(increase downloads and subscribers)
  • Solving eligible incidents and requests according to scope of work and P&S delivery procedures(for example: generate new content package as requested by customer)
  • Prospecting in the market for possible content providers according to the requirements established by product manager
  • Producing the reports to recommend content providers to be partnered; providing the suitable recommendations to product manager for terminating partnership agreement or negotiating better conditions with eligible content providers
Jan 2011Jun 2013

Head of Media and HR Specialist

Beyondislands Company for E Marketing
  • Selecting the appropriate candidate for the suitable job
  • Writing vacancies advertisement Support Customers via emails & phones
  • Handling the cash on delivery documents which are required for the delivery couriers Assist with arrangements for the Sales' staff Prepare deals materials in both Arabic and English Languages
  • Preparing, rewriting and editing copy to improve readability
  • Developing story and content ideas, considering reader or audience appeal
  • Writing Website Contents and creating different presentations
  • Writing Brochures contents Handle online customer's inquires and suggestions
  • Answering all customers question about deals Perform general office work, including but not limited to correspondence, copying, faxing and mailing
  • Administrating all Beyondislands social media channels
  • Measuring Results & insights constantly week to week" weekly reports"
  • Planning, executing, and observing the social media strategy into the strategy for the business as a whole and
  • Handling all the human resource of the employees(time sheet) from attendance till departure)

Freelance Translator, Editor and Writer


In charge of delivering an adequate piece of work with high quality detailed oriented approach, covering wide range of domains. (, Websites and Computers, Literature, some Technical matters, General staffs)

Jan 2011Present

Freelance Localization Project Manager

Qordoba, United Arab of Emirates
  •  Translating different types of texts, revising and proofreading materials from Arabic into English and vice versa
  • Editing and rewriting articles. Correcting spelling mistakes, grammatical errors and punctuation. Ensuring quality and cultural accuracy
  • Giving feedback and rates to translators according to quality and adherence to accuracy
  • Communicating with clients via emails, phone calls and other applications like Skype
  • Solving proble ms according to the policy and regulations. Filling out the documents on the system. Browsing Online and doing researches on complicated projects
Jan 2008Present

Freelance Translator

  •  IT WORX  EDUCATION  (Egypt)
  •  LemGOLang  (Netherlands)
  • ISO Translation (England)
  • Free-Language, LDA Spain
  • Dana Translation (Jordan)


Expert Column(India)

 Writing articles about social life matters.

Jan 2007Aug 2007

Communications & Logistic Coordinator / Translator

Arab Exim Company

A.E.C, Ship Supplier & Marine Services

Aware of all financial operations and their correspondences.

  •  Meet and exceed customer requirements at every stage of the order fulfillment process by assuming responsibility for total customer satisfaction
  •   Analyze load information from the customer in order to determine and verify the appropriate routes, border crossing points and rates,and set  up the daily schedules informing the others, and fill out the documents needed online
  •  Enter the information in the system; Ensure the system contains complete and accurate details of the booking
  •  Maintain contact with the customer throughout the duration of an order, communicating both positive and negative occurrences
  •   Contact companies, in order to negotiate needed equipment, dispatch the load, update the required websites with finalized details, and participate  in problem solving as required
  •  Create daily logistics reports by maintaining the daily journal and sharing information with the other members of the contract 
  •  Create daily logistics reports for customers requiring them