From July 2006, GeneralManager Communications Sector, Media & Entertainment EMEA: Responsible for Telecommunications and Media Companies for Europe, Middle East and Africa. More than a half Billion US$ business in a dynamic and diversified environment, with overachievement in revenue and profit. In charge of developing and implementing general business strategy, responsible for Sales and P&L. Manager of a 120 person sales force and responsible for integration with the rest of Microsoft organizations in the area. Participant of strategy setting groups for new technology developments in area. Member of Microsoft Communications Sector Leadership Team. Introduction of new technologies (IPTV, Mobility, New Media)
From December 2002General Manager Communications Sector: Responsible for Network Services Providers (Communications Vertical) and Media and Entertainment Sectors for Latin America and Top Account program for Europe, M.E., Africa.Grew business from $21M to $58M in 3 years Leadership of specialized sales force, marketing and alliances for telecommunications and media companies. Increasing Microsoft share of OSS/BSS and server markets, introduction of new products and services in wireless, wired and data transmission. Positioning of new mobile technologies and value added services. Management of multinational (USA and European) accounts (Telefonica, Telecom Italia, France Telecom, etc.).