Colleen Zajac

Colleen Zajac

Work History

Work History

Senior Copywriter

TripAdvisor
  • Create site content, banner ads, search engine ads, offsite marketing campaigns and email newsletters.
  • Work closely with product and business managers, customer experience team and brand director to build content strategy solutions and improve content experience for website. 
  • Develop social media content including Facebook ads and YouTube scripts.
  • Research travel trends to support website and social media content and email campaigns.
  • Work with creative director, brand director, chief marketing officer and co-writer to establish copy style guide, define company voice and develop company brand book.
2008 - 2011

Senior Copywriter/ACD

CVS Caremark (CVS/pharmacy)
  • Led content workflow and direct brand voice for beauty, photo and store brand divisions.
  • Managed team of copywriters; assigned and reviewed projects.
  • Planned and managed freelance budget.
  • Created campaigns for CVS/pharmacy and Beauty 360.
  • Wrote and managed copy for collateral, print, radio, web, emails, banner ads, and in-store promotions.
  • Developed targeted meta data to further optimize web content for search and integrated high-converting keywords into copy.
  • Prepared and delivered creative presentations.

  • Generated product names and created packaging copy for private-label and proprietary brands.
  • Worked with public relations team to update social media content. 
  • Partnered with legal to establish copyrights for product launches.
  • Scouted trends to support the enhancement of product initiatives.
  • Developed messaging standards and copy style guides for private-label packaging.
  • Directed team on the development of a standardized creative brief.
2006 - 2008

Senior Copywriter

CVS Caremark (CVS/pharmacy)
  • Responsible for in-store, pharmacy, community relations and corporate communications.
  • Wrote and managed copy for circulars, direct mail, print, executive bios, in-store radio, sales scripts, broadcast voicemails/speeches, and signage.
  • Defined and maintained a consistent brand voice.
  • Created brand standards and style guides.
  • Established copy process.
  • Hired and trained freelance writers.
2005 - 2006

Senior Copywriter

Vistaprint USA, Incorporated
  • Planned, managed and wrote copy for online marketing campaigns.
  • Wrote copy for website, emails, web banners, search engine ads, catalogs, direct mail, editorial and print, and signage.
  • Worked closely with the Global Marketing Team to generate country-specific content for multiple European websites.
  • Generated targeted meta tags and optimized web content for search.
  • Developed copy standards for style guide.
  • Created product names.
  • Wrote all product content and instructions.
2000 - 2005

Creative Copywriter

http://www.staples.com
  • Led creative content for Staples website, emails and banner ads.
  • Crafted creative copy for catalogs, circulars, direct mail, print and signage.
  • Developed concepts for seasonal campaigns.
  • Reviewed projects for final approval and release.
  • Trained and supervised junior writers.
1997 - 2000

Production Copywriter/Communications Specialist

http://www.staples.com
  • Managed product content from concept to completion.
  • Trained, and oversaw production coordinator.
  • Edited and proofread copy.
  • Researched and wrote product copy.
  • Maintained content database.
  • Held weekly meetings with legal department to regulate disclaimer copy.
  • Met with category managers to develop an understanding of products. 

Education

Education
1995 - 1995

University of East Anglia

Summary

Accomplished Senior Writer/Creative Professional with more than 15 years of experience developing and presenting concepts, collaborating with art directors and designers, and establishing good working relationships with clients.

Currently working on my Master's in Digital Media and Digital Video.

Skills

MS Office including Word, Excel and PowerPointAdobe InDesign Adobe IllustratorAdobe PhotoshopAdobe Video Suite including FlashFileMaker ProFinal Cut ProHTMLMac OS/Windows

Conceptual

Collaborative

Detail-oriented

Strong presentation and leadership abilities

Art direction and photo selection

Extensive writing, editing and proofreading skills

Name and brand development

Additional Coursework

Digital Video & Design: Rhode Island School of Design (RISD), Providence, RI

Digital Video: School of the Museum of Fine Arts, Boston, MA

Journalism: University of Massachusetts, Amherst, MA

Social Media: Bryant University, Smithfield, RI

Awards

2011 WWD Beauty Inc. Awards: Mass Launch of the Year

GDUSA American Inhouse Design Awards 2011

RACie Award for Innovation 2010

Prentiss Cheney Hoyt Poetry Award

Related Experience

Blogger | 2008-Present

Telegram & Gazette Corp., Sutton, MA

Write articles covering activities, events and lifestyle of the local community on Telegram.com.

Freelance Writer | 2004-Present

  • AT Cross:  Currently write copy for new product lines (on a contract basis).
  • eHow.com:  Contribute articles on a variety of topics, including green living and outdoor recreation.
  • Fine Line Branding: Worked with creative director to determine content strategy for website launch.
  • Webster House Restaurant: Managed, wrote and designed newsletters, print ads and email promotions.

Librarian/Reader’s Advisor | 1996-1997

Talking Book Library, Worcester, MA

Oversaw circulation and wrote department newsletters and fundraising letters.

Features Writer/Reporter | 1993-1996

The Scarlet, Clark University, Worcester, MA

Researched news stories, conducted interviews and wrote articles for student newspaper.

Passions

Rock Climbing, Hiking, Backpacking, Skiing, Mountain Biking, Trail Running, Yoga, Environmental Conservation and Sustainability

Branding

Radio & Video

Online

Collateral