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Summary

TARGET: TO WORK IN NEW BUSINESS DEVELOPMENT, RELATIONSHIP AND MARKETING SERVICES AREAS. QUALIFICATIONS:  12 years experience in the Commercial, Marketing and Sales areas holding supervision and management positions, in Brazilian companies, within communication and civil construction industries.  Large experience in new business prospecting and development, projects, proposals and implementing strategic plan and customer service.  Good negotiations skills to engage all variables such as: costs, delivery terms, projects’ follow-up as well as communication skills and interpersonal relations at different hierarchic levels.  Talented to establish customer relationship environment, based on trust, security and credibility, empowering retention and loyalty thru a proactive behavior to pursue and develop demand oriented solutions.  Deep knowledge on brand licensing for various segments, including contracts, follow-up and product development, brand and layout definition, sales control and management acting also as agreement mediator.  Master in management and coordination of large entertainment events.  Expertise in sports events, highlighting Formula 1, Stock Car and commercial relationship events.  Administrative and financial management, budget control and management reports.  Leadership profile, forming multidisciplinary sales teams, holding performance high level , hiring, structuring and training.  International experience, in training programs and trade fairs in held in Latin America, Europe, USA, Canada and Asia.

Work experience

Feb 2008Dec 2008

New Business Manager and Senior Marketing Analyst

ICEC
Brazilian company operating in the civil construction industry with diverse engineering solutions. New Business Manager and Senior Marketing Analyst  In charge of commercial prospecting and new businesses, including service contracts using marketing tools to strengthen relations with customers such as Vale, Gerdau, CBA, Siemens, Thyssenkrup.  Coordination of social events and commercially focused sponsoring.
Jan 2007Jan 2008

Account Manager

Grupo Newcomm
 Complete management of services to large customers such as: • Adidas Brazil – Project development – 2008. • Petrobrás – relations, development and coordination actions for the 2008 F1 GP achieving excellent outcome, meeting pre-established goals and favoring the interaction among the company areas. • Gafisa – communications change plan and brand restructuring; launch and campaign for the new commercial head office, aiming at causing the minimum impact among company staff. The goal was achieved with a high satisfaction level.
Mar 2003Dec 2006

Trade, Licensing and New Business Manager

SMA Communications
 Management of the licensing for sports brands and large companies.  Definition of the ideal product mix for business growth, considering basics such as: profitability, sales and distribution enhancement.  Accounts service for Nike, Siemens, Umbro and Timex, coordinating and developing product launch actions linked to new marketing campaigns and sports projects.

Education

20002001

Fundação Getulio Vargas
Specialization Program for Sports Professionals –
19972000

Business Administration and Foreign Trade Business Administration and Foreign Trade

Universidade de São Paulo