Cyro Sonnewend


TARGET: TO WORK IN NEW BUSINESS DEVELOPMENT, RELATIONSHIP AND MARKETING SERVICES AREAS. QUALIFICATIONS:  12 years experience in the Commercial, Marketing and Sales areas holding supervision and management positions, in Brazilian companies, within communication and civil construction industries.  Large experience in new business prospecting and development, projects, proposals and implementing strategic plan and customer service.  Good negotiations skills to engage all variables such as: costs, delivery terms, projects’ follow-up as well as communication skills and interpersonal relations at different hierarchic levels.  Talented to establish customer relationship environment, based on trust, security and credibility, empowering retention and loyalty thru a proactive behavior to pursue and develop demand oriented solutions.  Deep knowledge on brand licensing for various segments, including contracts, follow-up and product development, brand and layout definition, sales control and management acting also as agreement mediator.  Master in management and coordination of large entertainment events.  Expertise in sports events, highlighting Formula 1, Stock Car and commercial relationship events.  Administrative and financial management, budget control and management reports.  Leadership profile, forming multidisciplinary sales teams, holding performance high level , hiring, structuring and training.  International experience, in training programs and trade fairs in held in Latin America, Europe, USA, Canada and Asia.

Work experience

Work experience
Feb 2008 - Dec 2008

New Business Manager and Senior Marketing Analyst

Brazilian company operating in the civil construction industry with diverse engineering solutions. New Business Manager and Senior Marketing Analyst  In charge of commercial prospecting and new businesses, including service contracts using marketing tools to strengthen relations with customers such as Vale, Gerdau, CBA, Siemens, Thyssenkrup.  Coordination of social events and commercially focused sponsoring.
Jan 2007 - Jan 2008

Account Manager

Grupo Newcomm
 Complete management of services to large customers such as: • Adidas Brazil – Project development – 2008. • Petrobrás – relations, development and coordination actions for the 2008 F1 GP achieving excellent outcome, meeting pre-established goals and favoring the interaction among the company areas. • Gafisa – communications change plan and brand restructuring; launch and campaign for the new commercial head office, aiming at causing the minimum impact among company staff. The goal was achieved with a high satisfaction level.
Mar 2003 - Dec 2006

Trade, Licensing and New Business Manager

SMA Communications
 Management of the licensing for sports brands and large companies.  Definition of the ideal product mix for business growth, considering basics such as: profitability, sales and distribution enhancement.  Accounts service for Nike, Siemens, Umbro and Timex, coordinating and developing product launch actions linked to new marketing campaigns and sports projects.


2000 - 2001

Fundação Getulio Vargas
Specialization Program for Sports Professionals –
1997 - 2000

Business Administration and Foreign Trade Business Administration and Foreign Trade

Universidade de São Paulo