Printing tool Download PDF

Cyndy Tercha

Director of Business Development | Integrative Medicine Champion


–Passionate and Knowledgeable Integrative Medicine Champion–

SPECIALTIES: Vision to Strategy to Action • Adaptable Client Approach • Strategic Alliances • Multicast Marketing • Event Planning • Physician Practice Development

SUMMARY: I bring over 18 years of award-winning experience in Business Development, Marketing and Sales. I am uniquely qualified to make an immediate positive impact.

My success comes from active listening and the highest customer satisfaction. I am exceptional at discovering clients’ true needs and aligning their goals with solutions by stressing the value of a high quality product or service.

During tenure with well-established market leaders and strong alliances with Physicians aligned with the Institute for Functional Medicine, have consistently delivered competitive differentiating marketing solutions. Network at the highest levels and bring the right people together. Trusted advisor for both customers and executive leadership.

My focus on building and deepening relationships has been the cornerstone of my Client Management strategy and the key to my success. I am known as the “go-to” resource for executing with excellence.

➢ Powerful Networker with Targeted Results
➢ Strong Public Speaker and Trainer
➢ Marketing Expert with a Big Picture Focus

Work experience

Jan 2009Present

Sales and Marketing Consultant

Various medical organizationa

Perform end to end business development in niche industry of specialized alternative medical remedies available for various patient populations.

Clients: Meritage Group of Companies, The Mederi Foundation, Nutritional Frontiers, and private medical practices.

–Conceived of powerful marketing plans with bold initiatives, increasing market penetration with all levels from both B2B and B2C prospects.

–Plan complex, multi-faceted annual conferences that received tremendous distinction from high profile attendees.

–Strategic marketing plan project for organization that delivers a one-of-a-kind Integrative Cancer Medicine "Clinical Training" program to Integrative MDs and health practitioners.

–Currently working with a Harvard Physician, featured on ABC’s 20/20, creating a comprehensive marketing program.

Jan 2002Jan 2009

Director of Corporate Development & Marketing

Sanoviv Medical Institute

Sanoviv is an international hospital, serving clients with degenerative, neurological, chronic, and terminal illnesses.

–Made a positive impact of $1.1M first year by overhauling broken referral system and introducing a new “points credit system” that became exceptionally successful.

–Created and hosted Annual Health Conference to spread the word about Functional Medicine; attendance grew from 30 to 1200 attendees in 4 years.

–Found innovative promotion methods and unique strategic alliances that connected company with clients and consistently brought more incremental revenue.

–Known for crafting new ideas and methods utilizing multimedia outlets and monthly podcasts with high profile industry experts.

–Sold over 1,100 podcast memberships in record time, and was one of the earliest adopters of producing simultaneous broadcasts in other languages.

Jan 1995Jan 1998

Vice President/Regional Retirement Plans Director

Putnam Investments

Putnam Investments is a privately owned investment management firm founded in 1937 by George Putnam, who established one of the first balanced mutual funds,

–First woman hired in history of a department; quickly developed relationships and expert status with the highest producing salespeople, quickly gaining their trust and brought in to assist with critical client presentations.

–Closed multi-million dollar corporate retirement plans, including responsibility for training financial consultants in marketing, sales and client presentations.

–Developed Annual Retirement Plans Conference, which became an industry standard and popular event. Planned agenda, researched, selected, and negotiated engaging speakers, handled all venue logistics.

–Regularly gave Board Level presentations.


BA, Education

Stetson University