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Work experience

Aug 2008Present

Adjunct Faculty

College level instruction in English Composition - on site, hybrid, and web based courses.

Apr 2010Present

Sr. Manager, Strategic Communications

Points of Light Institute

32 million dollar nonprofit operating 250 volunteer action centers in 16 countries.

Selected Accomplishments:

▪ Managed cross institutional corporate sponsor communication teams for American Express, Home Depot, Maxwell House, UPS, UBS and Kraft Foods.

▪ Ghost written blogs for CEO garnered national exposure through Huffington Post.

▪ Managed communication strategy for three campaign launches to spur 500,000 new volunteers and two million new acts of volunteer service.

▪ Created content for innovation cloud based software collateral in partnership with SalesForce and Navatar Group.

Apr 2005Apr 2010

Communications Manager

Geauga Park District

Serving a publicly funded organization that manages over 10,000 acres, the Communications Manager position creates, oversees and executes a strategic communications plan that strives to promote the importance of preservation through programming, education, outreach, brand management and positive media representation.

Responsibilities include:

• Creating, managing and overseeing graphic design projects and messaging to ensure organizational branding guidelines are adhered to.

• Composing press releases and obtaining prominent placement and advantageous coverage of Park District projects and initiatives. Innovative press release creation led to a 34% increase in positive media stories regarding Park District efforts towards conservation and community outreach, and a 30% increase in front page photo placement of Park District events.

• Created direct e-marketing campaigns using targeted emails and topic specific web pages to minimize budget impact while maximizing return on investment. Targeted e-marketing campaigns increased specific program attendance by 15% with minimal asset investment. Reduced bounce rate below 5% and increased click through rate by 7% points.

• Skilled graphic designer, editor and lead writer for county-wide direct mail newsletters, annual reports and promotional pieces.

• Web site management and creation of easily navigable, user-friendly interfaces to streamline web content. Search engine optimization of website resulted in a 22% increase in hits and a 37% increase in monthly page views.

• Direct supervision of junior marketing staff and interns.

• Park District spokesperson for all media inquiries, crisis communication management and representation at community meetings and events.

May 2004Apr 2005

Marketing & Public Relations Specialist

Ywca Of Greater Cleveland

In helping to promote the YWCA’s mission of eliminating racism and empowering women, the Marketing and Public Relations Specialist created campaigns that were specifically directed toward teen girls, professional women and mothers.

Responsibilities included:

• Successful national brand integration to all existing marketing pieces.

• Composed fund raising "ask letters," web site content, annual reports and newsletters.

• Led effort to institute e-invite program to bolster event attendance resulting in a 19% increase in program RSVPs and actual attendance numbers.

• Combined the e-invite program with a initiative to reinstitute on-site personal visits/invitations to area high schools to encourage teen program participation.


Lead Instructor / Phoenix Program

Cleveland Municipal School District

Instruction in grammar, reading, writing, and social sciences for high risk student populations in an alternative to explusion school.


Marketing & Public Relations Specialist

Developed industry specific marketing plan, sales pieces and bid packages for a mortgage banking software company. Trained staff and clients on-site.

Responsibilities included:

• Created agenda/curriculum for annual sales force training conference.

• In house sales training and client software training sessions.

• Company spokesperson at national trade shows, conferences and for all media relations.


Marketing Manager

Hired, trained and managed sales force. Planned marketing strategies and routes for regional media company with ownership of 12 local newspapers.


Director of Marketing

Animal Charity of Ohio

Oversaw marketing department for a low cost veterinary clinic and humane organization. Position implemented low cost, high return marketing strategies that utilized free tv spots and newspaper space by creating a "go-to" bank of in-house experts on issues of animal welfare.


Aug 1996Sep 1998

Masters of Arts

John Carroll University
Aug 1989Sep 1992

Bachelor of Arts


MS Office
Highly Proficient in MS Office products.
Adobe Creative Suite
Highly Proficient in Adobe Creative Suite: InDesign, Photoshop, Illustrator, Acrobat, Dreamweaver and Flash.


Nicole Martin

Lisa Bianco

Aaron Young



Climbing high mountains (summited Mt. Kilimanjaro '97, summited Mt. McKinley '09), cycling, running, writing and reading for fun, going to baseball games (but not watching them on TV).


Corporate communications manager with substantial experience in public relations, education and facilitation, marketing and internal training for NPOs, governmental agencies and for-profit businesses. Direct management and training experience coupled with detailed work in targeted marketing and communications campaigns. Specializing in corporate communications, education, employee training, brand management, strategic planning, community relations and public speaking.