Most recently responsible for Marketing Integration and Offer Strategy for WaMu's Home Loans Production group, I co-founded C2C Catalyst, a unique consulting company, with a focus on providing services to small business and non profit organizations. Our personalized plans allow companies the flexibility to work with C2C Catalyst to develop solutions that meet current needs. Whether a single presentation needs to be developed or an entire product launch planned, my team can provide the expertise and experience your business or organization needs to be successful and reach your goals. Our special focus on revenue and expenses means your bottom line is our bottom line! C2C Catalyst's specialities include Product Development, Marketing Planning and Communications. Business Process Improvement and Development, Change Management, Strategy and Project and Program Leadership.
I've managed Multi-Channel/Media Home Equity Lifecycle and Retention Marketing and focused on products, projects and services that would ensure that the Home Equity portfolio product delivered superior shareholder returns and utilized corporate capital efficiently and effectively. My work leading the purchase and sales of secured loan portfolios and the development of an off boarding strategy and technology platform helped me develop a strong financial acumen and a keen eye for efficient process. My ground up product development success has been earned me top management recognition at WaMu. My most successful marketing campaign delivered a 13% response rate and included developing materials for both traditional and direct marketing channels.
My industry knowledge in specialty residential lending sectors including Home Equity, Portfolio Lending, Co-op Lending and Manufactured Home Lending has allowed me to participate in many complex projects and programs including product and policy development, pricing, marketing and advertising, servicing, layered risk management and portfolio management, sales and securitizations.