Professional Summary

Currently seeking new opportunities.

Over 10 years of experience in global, in-house marketing team as a graphic designer, web architect, and for last three years inbound marketing professional with seven years of focus on user experience and multi-touch marketing. Comfortable leading teams to deliver results on-time that exceed expectations; capable of managing large projects from inception through completion with an orientation to detail and a commitment to excellence and design.

Five additional years in the commercial printing industry round out my knowledge of design, marketing, client relationships, and deadline driven results.

Work History

Work History
Aug 2011 - Nov 2014

Social Media Marketing Program Manager

Tyco Security Products

Innovated and strengthened global marketing team of the Tyco Security Products(TSP) strategic business unit of Tyco. TSP is a master brand of eleven separate product brands, each with varying and extensive product lines, sub brands, and regional sales strategies, with $1 Billion in annual gross revenue. Awarded first true social media marketing position at Tyco(then over 120K employees) as a result of proactive efforts to learn, compose, and administer a social media strategy.

  • Started, maintained, managed content calendar, helped write and edit content for two industry blogs using HubSpot software-after evaluating various other 3rd party solutions.
  • Wrote column on social media for internal newsletter and trained colleagues on purpose and use of social media.
  • Responsible for seven corporate Twitter Handles using Hootsuite to manage five of them, eleven YouTube Channels, five LinkedIn Pages, four LinkedIn Groups, and four Facebook Pages contributing to 50K+ in community membership.
  • Established and maintained twelve shared email accounts for creating and managing the social media properties. ▫ Authored and scheduled social media posts; ensured all social media properties use consistent brand voice and imagery.
  • Developed an issue response workflow by region and department for twelve brands.
  • Weekly social media metric reports and highlights to senior leadership.
  • Brought Yammer(internal social network/collaboration) to Tyco in 2009 and was on evaluation and implementation teams; created training materials; was a site-wide admin and community manager; most followed employee; and managed over a dozen internal groups.
  • Supported brands via social media at over a dozen major, global tradeshows each year-both remotely and onsite. Our booth number consistently in top three most used words with event hashtag on twitter.
Feb 2006 - Aug 2011

Sr. Graphic Designer

Tyco Security Products

Led graphic designers, web developers, and marketing specialists from the front line. From January 2007, performed all duties while working remotely. Redesigned three brand websites with integration of external permission-based website common to all; project shifted scope to consider nine brand websites and hub creation.

  • Evaluated websites and solicited voice of customer(internal & external) to establish similar interface and design; helped define new product taxonomies; wrote requirement docs; project lead and liaison; re-engineered permissions-based architecture; developed auto-registration; evaluated prototypes; managed content; tracked tasks and issues.
  • Creative lead from inception through completion on launch kits, eMarketing, trade show collateral, and UI imagery.
  • Managed in-house and external CD duplication; through innovation and competitive bidding, exceeded goal by 15% with first year savings of $28K.
  • Saved Virtual Product Demo interactive CD project by redesigning visual content and scripts; reworked user interface supporting subsequent VPDs.
  • Contrived, trained, and measured internal blog for SBU President.
  • Initiated Email Service Provider and electronic communication strategy research.
  • Teamed with IT, established global file sharing workflow using MOVEit and active directory resulting in greater security and five times faster; composed automatic file notifications and cleanup; wrote user manuals.
  • Implemented personalized microsite for Architects and Engineers via OnDialog software. ▫ Spearheaded customer forum migration to. Net framework using InstaForum software.
  • Developed strategy to move print and fulfillment from California to East Coast with Print-on-Demand to save tens of thousands in printing and mailing costs per year.
  • Undertook SketchUp 3D modeling software and constructed 3D building layouts to assist sales force. ▫ During transition, learned XHTML and web maintenance, created eCommunications, and trained new web master.
Mar 2004 - Feb 2006

Graphic Designer

Tyco Security Products

Using Quark, InDesign, Photoshop, and Illustrator, assisted in the design and production of brand new 120 page product guide and five product family brochures. Teamed with copywriters, marketing managers, engineers, and sales to produce content. Worked on additional product guides and other various marketing materials like graphics for trade shows, including attendee badges, booth graphics, PPT templates, LH, CD labels, binder graphics, eFlyers, and shirts.

  • Saved $60K in first year by soliciting additional vendor quotes, adjusting paper stock, and producing flawless files.
  • Wrote ROI for in-house photography, purchased EQ, developed workflow and training, saving tens of thousands annually.
  • Created and maintained department's image library for in-house & stock photography; also maintained our contribution to divisional and Tyco International image and logo libraries ensuring consistency and increasing efficiency.
  • Handled 2000 line Microsoft Project plan for two years, helping marketing director keep all department tasks on track.
Sep 2002 - Dec 2003

Prepress Color Manager and Desktop Publisher

The Journeyman Press Inc.

Headhunted for my expertise in drum scanning, image manipulation, and desktop publishing. Trained on Heidelberg's Delta workflow and PrintOpen color management; ensured color accuracy throughout the business and consulted clients. Designed marketing materials for our clients and in-house marketing efforts. Troubleshoot and revised files for press as desktop operator. Created complex die-line, varnish, and bump plates using Quark, Illustrator, and Photoshop.

Apr 1998 - Jul 2002

Prepress and Color Manager

Phoenix Offset Commercial Printers

Trained in customer service and managed projects for ad agencies, freelance designers, and corporations. The deadline intense industry honed my attention to detail, proactive manner, and ability to communicate effectively with a range of individuals. Apprenticed drum scanning, color and image editing, desktop publishing, graphic design, and prepress. In two years promoted to Prepress and Color Manager in charge of four FTE's on two shifts. Established prepress inventory controls and reorder points which lowered departmental expenses by 15%. In July 2002 Phoenix was sold and relocated.

Skills

Skills

InBound Marketing

Commmunications

Strategic Planning

Project Management

Leadership

Attention To Detail

Education

Education